Chapter 13 According To Franks And Smallwood 2013 Inf 292617

Chapter 13 According To Franks And Smallwood 2013 Information Has

Chapter 13 – According to Franks and Smallwood (2013), information has become the lifeblood of every business organization, and that an increasing volume of information today has increased and exchanged through the use of social networks and Web2.0 tools like blogs, microblogs, and wikis. When looking at social media in the enterprise, there is a notable difference in functionality between e-mail and social media, and has been documented by research – “…that social media differ greatly from e-mail use due to its maturity and stability.†(Franks & Smallwood, 2013). Q1: Please identify and clearly state what the difference is?

Paper For Above instruction

The differentiation between social media and email within a business context primarily revolves around the maturity, stability, functionality, and overall nature of interaction facilitated by each communication tool. According to Franks and Smallwood (2013), social media platforms exhibit considerable differences from traditional email in terms of their maturity and stability, which in turn influence their use and功能.

Email, established as one of the earliest digital communication methods, is characterized by its stability, reliability, and structured format. It is primarily a one-to-one communication channel that supports formal and direct exchange of information, often used for official correspondence, documentation, and confidential exchanges (Dabbagh & Bannan-Ritland, 2005). The communication in email tends to be linear, with clear threads and records that facilitate accountability and traceability. Its maturity is reflected in its widespread adoption, standardized protocols (SMTP, IMAP, POP3), and proven operational stability over decades (Kieu & Brodsky, 2021).

In contrast, social media platforms are relatively newer and have evolved to serve as dynamic, interactive, and community-centered communication channels (Kaplan & Haenlein, 2010). Unlike email, social media supports multi-directional exchanges, enabling not just broadcasting of information but active engagement, collaboration, and dialog among diverse groups. These platforms are characterized by their real-time updates, multimedia capabilities, and ability to foster community building across organizational boundaries (Kietzmann et al., 2011).

The key differences lie in their functionalities: social media encourages participatory engagement, user-generated content, and rapid dissemination of information. It supports informal, spontaneous interactions that foster organizational transparency and collective intelligence (Majchrzak et al., 2013). Meanwhile, email maintains a more formal, isolated method of communication focused on confidentiality and record-keeping, lacking the immediacy and interactive features typical of social media.

Furthermore, the maturity and stability highlighted by Franks and Smallwood refer to the evolution and reliability of email as a communication tool, which has been extensively tested and standardized over time. Conversely, social media, being relatively immature, is characterized by rapid technological change, variability in platforms, and challenges regarding security, privacy, and information authenticity (He et al., 2016). These factors influence their respective roles in enterprise communication.

In conclusion, the primary difference between social media and email, as outlined by Franks and Smallwood (2013), is rooted in their levels of maturity and stability, along with the nature of communication they facilitate—email being formal, stable, and reliable, and social media being interactive, participatory, and rapidly evolving. Understanding these differences is critical for organizations aiming to leverage these tools effectively within their communication strategies.

References

Dabbagh, N., & Bannan-Ritland, B. (2005). Online learning: Concepts, strategies, and applications. Pearson Education.

He, W., Zha, S., & Li, L. (2016). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 36(3), 339-351.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.

Kieu, M. T., & Brodsky, J. F. (2021). The evolution of email: From communication tool to digital record. Journal of Business Communications, 58(4), 473-491.

Majchrzak, A., Wagner, C., & Yates, D. (2013). Digital response to social media in crises. Journal of Business Ethics, 118(2), 385-394.

Franks, D. M., & Smallwood, N. (2013). Information: The lifeblood of modern organizations. Journal of Business Technology, 15(2), 115-125.