Chapter 7 Assignment: Three Levels Of Product Due On Canvas

Chapter 7 Assignmentthree Levels Of Productdue On Canvas In Assignmen

Chapter 7 Assignment Three Levels of Product Due on Canvas in Assignments Choose from one of the brands at right Identify the 3 levels of product for each product you choose Provide 3 detailed bullet points per each of the 3 levels of product Be sure to describe the core customer value, the actual product as well as the augment product Submit to Canvas as A PowerPoint slide Be sure to clearly identify product chosen 1 PAGE ONLY Please consider CONTENT & FORMAT Brands to Choose From Ring Video Doorbell iRobot Robot Vacuum Nespresso Virtuo Coffeemaker Brita Water Filter

Paper For Above instruction

Introduction

Understanding the three levels of product is essential for comprehensive marketing strategy development. These levels include the core customer value, the actual product, and the augmented product. By analyzing a specific product through these levels, marketers can better tailor their offerings to meet customer needs and differentiate themselves in competitive markets. This paper focuses on the Nespresso Virtuo Coffeemaker, illustrating its three product levels with detailed insights.

Core Customer Value

  • Convenient access to high-quality, consistent coffee at home, fulfilling consumer desires for simplicity and premium taste.
  • Time-saving beverage preparation, catering to busy lifestyles seeking quick yet gourmet coffee experiences.
  • Personalized coffee options, meeting individual preferences for flavor strength, size, and style through easy-to-use technology.

The Actual Product

  • A sleek, compact coffee machine designed specifically for convenient home brewing of espresso and coffee drinks.
  • Features include a user-friendly interface, one-touch brewing operation, and a compact countertop footprint.
  • Includes high-quality coffee capsules, a water reservoir, and integrated frothing capabilities to enhance beverage variety.

The Augmented Product

  • Customer service support via dedicated helplines and online resources to troubleshoot and optimize machine usage.
  • Extended warranties and replacement parts to ensure longevity and customer satisfaction.
  • Access to a subscription program providing regular delivery of coffee capsules, enhancing user convenience and brand loyalty.

Conclusion

By thoroughly understanding and leveraging the three levels of product, Nespresso effectively appeals to consumer needs, differentiates its offerings, and fosters brand loyalty. The core value emphasizes convenience and quality, the actual product delivers a technologically advanced coffee machine, and the augmented services provide ongoing customer engagement and satisfaction.

References

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  4. Hollensen, S. (2015). Marketing management: A relationships approach. Pearson Education.
  5. Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. D. Upah (Eds.), Emerging perspectives on services marketing (pp. 25-28). American Marketing Association.
  6. Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
  7. Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
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  10. Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson.

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