Choose A Company From The List And Use Your Chap
Choose A Company From The Following List And Using Your Chapter Readin
Choose a company from the following list and using your chapter reading content, and your researching skills address the following checklist items: SpeakSake - Abeo - & Creative Home Engineering - MIMIX - Contour - The Natural Baby Company - Back to Rock - Checklist: •Identify the company you chose and describe the product or service they provide •Describe the types of buyers most likely to purchase this product or service (see p.164 and 188) •Indicate the personal factors (p.174) that might impact their buying decision •Using Maslow’s Needs Hierarchy (p.176) explain the potential buyer’s motivation •Then using the Stages of Adoption process on page 182, describe the adoption process used by the consumer of your chosen product or service. Respond to the Checklist items in a 2 page APA formatted paper and submit your assignment to the Dropbox.
Paper For Above instruction
Applying marketing theories to real-world companies enables a deeper understanding of consumer behavior and decision-making processes. In this analysis, I have chosen The Natural Baby Company, a reputable entity specializing in eco-friendly, natural baby products. This company offers a range of products, including organic baby clothes, natural skincare, and eco-conscious accessories designed for health-conscious parents seeking safe and sustainable options for their infants.
The primary consumers of The Natural Baby Company’s products are environmentally conscious parents, particularly new or expecting mothers, who prioritize sustainability and health in their purchasing decisions. These buyers are typically engaged in research about natural and organic products to ensure the safety and wellbeing of their children. According to Kotler and Keller (2016), such buyers tend to be motivated by a desire for health, safety, and environmental responsibility, making them ideal target markets for eco-friendly products.
Personal factors significantly influence consumer purchasing decisions for The Natural Baby Company. These include age, lifestyle, income levels, education, and personal values. For instance, higher income levels may facilitate the purchase of premium organic products, while education about environmental issues can influence the decision to choose natural over conventional options (Hoyer et al., 2013). Additionally, social influences such as family and peer recommendations play a significant role in shaping perceptions and trust in the product.
Using Maslow’s Needs Hierarchy framework, the motivation of consumers purchasing from The Natural Baby Company is rooted in the higher levels of the pyramid. Safety needs are met through products that guarantee the health and safety of their infants, such as organic clothing free from harmful chemicals. Love and belonging needs are satisfied by using products that allow parents to connect with a community of like-minded individuals who prioritize ecological concerns. Esteem needs can be fulfilled as, by choosing premium and ethically made products, parents feel responsible and competent in providing the best for their children and contributing to environmental sustainability.
The adoption process of consumers for The Natural Baby Company’s products can be described through Rogers’ Stages of Adoption (Rogers, 2003). The process begins with awareness, where parents learn about eco-friendly baby products through advertising, social media, or word-of-mouth. This is followed by interest, where they seek more detailed information about the benefits and safety of the products. During evaluation, they compare options and assess the value proposition offered by the company. Adoption occurs when parents make the purchase and incorporate the products into their daily routines. Post-adoption, they may become advocates, sharing their positive experiences with others, which further propagates the product to new consumers.
In conclusion, understanding consumer behavior through tools such as Maslow’s Hierarchy and the adoption process provides valuable insights for companies like The Natural Baby Company. These insights enable tailored marketing strategies that resonate with consumer motives and decision-making stages, ultimately fostering brand loyalty and market growth.
References
Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2013). Consumer Behavior. Cengage Learning.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.