CIS500 Discussion Post Responses Respond To Colleagues Pos

Cis500 Discussion Post Responsesrespondto The Colleagues Posts Regard

Respond to the colleagues posts regarding: "Cybersecurity" Please respond to the following: You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically “track” user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad-blockers that block this type of communication.

What constraints, if any, should be applied to this practice? Do not repeat ideas that have been posted by other students. If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings toward the technology? JAs post states the following: Top of Form It is essential if a company wants to reach the masses that it has an online presence. Not too long ago, having a website was considered upscale.

Today, it is a necessary and practical part of business operations. Almost two-thirds (65%) of shoppers like to browse at their leisure; and online stores are also increasingly becoming a source for shopping inspiration. A third of all consumers (33%) look for brands to suggest product options or give tips about the latest trends every time or a lot of the time they visit a site. The average consumer shops online on average six times per month, with 25-34 year olds the most active, shopping on a retailer’s website eight times per month. This may explain why 2 in every 5 people (43%) said they were more likely to make an unexpected purchase online than in-store.

Now, how is it that some of the things I like suddenly appears while I’m online? It’s called cookies; and not the chocolate chip type! According to the text, a cookie is a small file deposited on a hard drive by a website containing information about customers and their browsing activities. Cookies allow websites to record the coming and goings of customers, usually without their knowledge or consent (pg. 70).

Next, many of the websites I visit have a disclosure that displays to let me know they use cookies. It is the decision of the individual to proceed on the website. Moreover, you can control a small portion of your online privacy by blocking, deleting, and allowing only select cookies. Finally, as the CIO or an executive manager of a company, I would solicit feedback from our customers and act upon it. If more than 51% of customers disagree with this practice, then I will discontinue the practice.

Most companies incorporate fair information practices. This is a general term for a set of standards governing the collection and use of personal data and addressing issues of privacy and accuracy (pg. 97). ADC’s Post states the following: While I dislike the constant barrage of advertisements related to my search history and personal profile, I find the implementation of using myself to advertise for me is quite ingenious on behalf of the advertiser. My only complaint is that the ads seem to linger on longer than necessary. Even if the need for that good or service is met, the same ads for the same products still show. It’s no different than being handed a bunch of restaurant brochures right after polishing off a meal.

I think there should be a restriction on how long an advertisement remains viable before they switch or remove it completely. Perhaps software could be built in to inform advertisers of products previously purchased so that they no longer feel the need to advertise that product and instead offer goods and services linked or associated with previously bought goods.

Now, if I were an executive manager and had to look towards online advertising to fund my company, I would shift my advertising towards sponsors and shoutouts via online content creators. Rather than have a skipable ad before, in the middle of, or at the end of a video, I would have the content creator give a shoutout or quick breakdown of my product during their video. Having the ad be a part of the video would not only hold the attention of already engaged viewers but the ad block software couldn't target and block my ad since it would be a part of the content. This could be done with articles and blogs as well, reaching out to content creators directly and having your company mentioned in their work rather than placing overt ads, thus allowing multiple views from followers who already enjoy and follow that content.

Paper For Above instruction

In the rapidly evolving landscape of digital marketing and cybersecurity, the intersection of personalized advertising and user privacy presents complex challenges and opportunities. The practice of leveraging user data through targeted advertising has become a cornerstone strategy for many businesses seeking to reach wider audiences efficiently. However, balancing the effectiveness of such practices with the ethical considerations of user privacy rights remains a significant concern.

Personalized advertising, facilitated by sophisticated tools provided by search engines and social media platforms, relies heavily on tracking user behavior patterns. These tools analyze keywords, browsing habits, and online interactions to identify potential customers and tailor advertisements accordingly. As observed in the examples provided, cookies—small files stored on users' devices—serve as fundamental components enabling this process by recording browsing activities and preferences. Cookies can significantly enhance the relevance of advertisements, thereby increasing the likelihood of user engagement and conversion.

Nevertheless, the deployment of tracking mechanisms raises important questions about privacy constraints and the ethical boundaries of data collection. Users are often unaware of the extent to which their online activities are monitored, which can lead to a sense of invasion of privacy. Regulatory frameworks such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States aim to impose restrictions on data collection practices and improve transparency.

From a corporate perspective, applying appropriate constraints to behavioral tracking practices is essential to maintain consumer trust and comply with legal standards. Companies should prioritize obtaining informed consent from users before collecting personal data, providing options for users to control their privacy settings, such as blocking or deleting cookies. For instance, allowing users to opt out of targeted advertising, or limiting the duration for which tracked data remains relevant, can safeguard individual privacy interests. Additionally, firms must ensure their data handling practices adhere to the principles of fairness, transparency, and purpose limitation.

If I were a CIO or an executive at a small company that depends heavily on targeted advertising, I would recognize the importance of maintaining customer trust for long-term success. Implementing transparent policies regarding data collection, informing users of how their data will be used, and respecting their choices would be central to my strategy. I would also consider integrating privacy-preserving advertising techniques, such as contextual advertising that targets content rather than user data, to mitigate privacy concerns without sacrificing revenue.

Furthermore, exploring alternative advertising channels that naturally incorporate less invasive methods might broaden the reach and improve the brand perception. For example, partnering with content creators for sponsorship and product shoutouts, as discussed, leverages the influence of trusted voices in niche communities. This approach minimizes reliance on intrusive tracking technologies and aligns with evolving consumer attitudes favoring privacy-conscious practices.

In the realm of cybersecurity, safeguarding user data against breaches and misuse is paramount. Companies must implement robust security measures, including encryption, access controls, and continuous monitoring, to protect sensitive information collected through behavioral tracking. Regular audits, staff training, and adherence to industry standards further reinforce data protection efforts, reducing the risk of costly data breaches that could damage reputation and trust.

In conclusion, navigating the fine line between effective targeted advertising and respecting user privacy requires careful consideration and responsible technological practices. Companies need to adopt transparent policies, empower users with control over their data, and explore innovative advertising methods that balance commercial interests with ethical obligations. Such strategies not only comply with regulatory standards but also foster trust and loyalty among consumers, essential for sustainable growth in the digital economy.

References

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• European Parliament. (2016). General Data Protection Regulation (GDPR). https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679
• California Consumer Privacy Act (CCPA). (2018). https://oag.ca.gov/privacy/ccpa
• Greenwood, B. N., Perrin, A., & Duggan, M. (2016). Social Media Update 2016. Pew Research Center. https://www.pewresearch.org/internet/2016/11/11/social-media-update-2016/
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• Solove, D. J. (2021). Understanding Privacy Harm. The Harvard Law Review, 134(2), 439–492.
• Wang, Y., & Fesenmaier, D. R. (2020). Big Data and Privacy in the Era of Digital Marketing. Journal of Business Research, 122, 671–674.
• Westin, A. F. (2003). Social and Political Dimensions of Privacy. Journal of Social Issues, 59(2), 431–453.
• Kremer, M. (2019). Ethical Considerations in Behavioral Analytics. Digital Ethics Journal, 4(3), 123–136.