Company Background: Anacho Was Founded In 2017 By Willis Bro

Company Backgroundanacho Was Founded In 2017 By Willis Brown Several

Company background: aNacho was founded in 2017 by Willis Brown. Several months ago while sitting at home with some friends watching a game, Willis had a taste for nachos. Thinking how great it could be if he could order nachos instead of having to make them, it was in that moment that Willis had an idea. The idea was to open a quick service restaurant geared toward making nachos. Over the next several months, Willis began putting together a plan to bring his idea to reality.

Mission statement: To provide a one of a kind experience that brings satisfaction to everyone that walks into our doors. Vision statement: To be the #1 quick service restaurant chain in Chicago, while providing a variety of delicious nachos to all. Value statement: aNacho values respect, relationship building, and appreciation for our staff and customers alike. Our company believes in a diverse workforce, as well as the growth and development of each one of our employees. The growth and development for our employee’s are backed by benefits include medical, dental and vision packages along with tuition assistance.

Paper For Above instruction

Introduction

In the highly competitive landscape of quick-service restaurants (QSR), establishing a distinctive brand and strategic direction is essential for success. aNacho, founded in 2017 by Willis Brown in Chicago, exemplifies an innovative approach to the fast-food industry by focusing exclusively on gourmet nachos. This strategic plan explores the company's background, mission, vision, values, environmental analysis, strategic recommendations, implementation strategies, and risk management to position aNacho as the leading nacho-focused QSR chain in Chicago.

Company Background

aNacho was conceived from a simple desire—enhancing the nacho eating experience by offering convenient, high-quality, and customizable nachos. Willis Brown envisioned a quick-service restaurant that provides fast, delicious nachos with exceptional customer service. Since its inception, aNacho has focused on creating a brand centered on innovation, quality, and customer satisfaction, aiming to carve out a niche within the crowded fast-food market of Chicago.

Mission, Vision, and Values

The company's mission is to deliver a unique culinary experience that satisfies customers' tastes and exceeds their expectations. Its vision is to become the premier nacho destination in Chicago, renowned for offering a diverse menu of flavorful nachos that appeal to various preferences. aNacho's core values—respect, relationship building, appreciation, diversity, and employee development—guide its operations and organizational culture. The company's commitment to employee growth is evidenced by comprehensive benefits packages, including medical, dental, vision, and tuition assistance, fostering a motivated and dedicated workforce.

Environmental Scan and Analysis

Environmental analysis involves assessing internal strengths and weaknesses alongside external opportunities and threats. Internally, aNacho boasts a strong menu innovation capability, a dedicated management team, and a customer-focused culture. However, challenges include limited brand recognition and operational scale. Externally, the Chicago fast-food market is highly saturated, yet consumer trends favor convenience, customization, and healthier options, presenting opportunities for differentiation. Threats include intense competition from established chains and economic fluctuations affecting discretionary spending.

Strategic Recommendations

To achieve its vision, aNacho should implement targeted strategies such as expanding its marketing efforts through social media campaigns and local collaborations to boost brand awareness. Developing novel menu items, including healthier options, can attract a broader customer base. Establishing franchise opportunities in nearby markets can accelerate growth. Additionally, investing in advanced kitchen equipment and staff training will improve operational efficiency and customer experience.

Implementation Plan

The implementation plan should focus on phased growth, starting with strengthening the current locations through marketing and operational improvements. A timeline for opening new outlets within two years should be established, along with training programs for staff and managers. Technology solutions such as online ordering and loyalty programs will enhance customer engagement. Regular performance evaluations and feedback mechanisms will ensure continuous improvement.

Organizational Change Management Strategies

Managing organizational change requires effective communication, staff involvement, and training. Engaging employees in the strategic vision fosters buy-in and motivation. Change management practices such as Kotter’s 8-Step Process or Lewin’s Change Model can be employed to facilitate smooth transitions. Leadership should maintain transparency, address resistance proactively, and recognize employee contributions during growth phases.

Risk Management Plan

Key risks include market entry challenges, operational disruptions, and financial uncertainties. Mitigation strategies involve thorough market research, contingency planning, and maintaining financial reserves. Building a flexible supply chain and diversifying revenue streams through catering and delivery services can reduce dependence on in-store sales. Regular audit and compliance checks will also minimize legal and operational risks.

Conclusion

aNacho is positioned for growth by leveraging its unique niche and core values. Strategic initiatives focusing on marketing expansion, menu innovation, operational efficiency, and organizational development will support its goal to become Chicago’s top nacho destination. Continued adaptation to market trends and proactive risk management will ensure sustained success in a competitive environment.

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