Complete This Assignment By 8517 1200 The Last Purchases Mad
Complete This Assignment By 8517 1200the Last Purchases Made In Ea
Complete this assignment by 8/5/17 12:00 The last purchase's made in each of the product categories listed: Star Bucks (restaurant) BMW 750li 2016 (Vehicle) Jet Blue Airline to NY to Paris $3,000 (Airline tickets/vacation planning) Using Word, create a table for each category to outline your analysis. What were the features, advantages, and benefits of the specific product or brand that you selected? After completing the 3 tables, consider the positioning of the product or brand in the market. Does its positioning match your responses in the table? Explain.
Paper For Above instruction
Introduction
Understanding the intricacies of consumer behavior and market positioning is essential for analyzing the value propositions of various products and brands. This paper evaluates three recent purchases: a Starbucks coffee, a BMW 750Li 2016 vehicle, and a JetBlue airline ticket from New York to Paris costing approximately $3,000. For each, detailed tables outlining features, advantages, and benefits are created, followed by an analysis of how their market positioning aligns with these attributes. This structured approach offers insights into how companies communicate and consumers perceive the value of their offerings.
Purchase 1: Starbucks (Restaurant)
| Features | Advantages | Benefits |
|---|---|---|
| High-quality Arabica coffee beans | Consistent flavor, rich aroma | Provides a satisfying and comforting beverage experience |
| Variety of drinks and customization options | Personalized experience | Customer satisfaction and loyalty by catering to individual preferences |
| Ambient store design and free Wi-Fi | Comfortable environment for socializing or working | Enhanced customer experience leading to repeat visits |
Starbucks positions itself as a premium coffee retailer emphasizing quality, community, and personalized customer service. Its market positioning as a provider of a "third place" between home and work aligns with its features—delivering a consistent, customizable, and comfortable experience. This congruence fortifies its brand perception as an accessible luxury that fosters customer loyalty.
Purchase 2: BMW 750Li 2016 (Vehicle)
| Features | Advantages | Benefits |
|---|---|---|
| Luxurious interior with advanced technology (e.g., iDrive system) | Enhanced driving experience and comfort | Driving pleasure combined with modern convenience, increasing satisfaction and status |
| Powerful 3.0-liter twin-turbocharged engine | High performance and smooth acceleration | Enjoyment of driving with reliability and prestige |
| Safety features including adaptive cruise control and lane departure warning | Enhanced safety and driver assistance | Peace of mind and confidence on the road |
The BMW 750Li is positioned in the luxury vehicle market as a symbol of status, performance, and modern technology. Its features support this positioning, emphasizing premium comfort, innovative tech, and safety. The sleek design and advanced features align with its market perception as an elite brand targeting affluent consumers who seek prestige and superior driving experience.
Purchase 3: Jet Blue Airline Ticket (Vacation Planning)
| Features | Advantages | Benefits |
|---|---|---|
| Non-stop flight from New York to Paris | Reduces travel time and inconvenience | Convenience and time savings for vacation planning |
| In-flight entertainment and Wi-Fi connectivity | Enhanced travel experience, ability to stay connected | Comfort and productivity during travel |
| Competitive fare of $3,000 | Affordable luxury travel option | Access to international travel without excessive cost, creating memorable experiences |
Jet Blue positions itself as a customer-friendly, cost-effective airline that offers a comfortable and enjoyable travel experience. Its features highlight ease of travel, accessibility, and modern amenities. The positioning aligns well with its attributes, appealing to travelers seeking value, convenience, and quality service at a reasonable price.
Market Positioning Analysis
The analysis of each product reveals that their features support their respective market positions. Starbucks targets a demographic that values quality, comfort, and customization, reinforcing its image as a premium yet accessible brand. BMW's luxury features underpin its positioning as a high-status, performance-driven vehicle, catering to affluent consumers who desire sophistication and innovation. Jet Blue's emphasis on comfort, convenience, and price positioning it as a smart choice for travelers seeking value without sacrificing quality.
In each case, the perceived benefits and advantages offered by these products align with their intended market positioning. This alignment fosters brand loyalty, supports marketing strategies, and influences consumer perceptions, reinforcing the importance of coherent feature-benefit positioning in successful branding.
Conclusion
In conclusion, the analysis of recent purchases demonstrates the crucial role of features and benefits in shaping a product’s market positioning. When features support an intended brand image and meet customer expectations, as seen with Starbucks, BMW, and Jet Blue, they reinforce market positioning and value proposition. Understanding this alignment helps brands develop effective marketing strategies, foster customer loyalty, and sustain competitive advantage.
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