Consider The Importance Of MTV In The Careers Of Many Musici
Consider The Importance Of Mtv In The Careers Of So Many Musicians Who
Consider the importance of MTV in the careers of so many musicians who rose to fame in the 1980s. For this discussion, choose either Michael Jackson or Madonna, both of whom were considered multifaceted performers whose rise to stardom was the direct result of MTV. Use the mashup tool to post one of their videos and respond to the following: Do you think that the importance of the visual medium, in this case, MTV, was a positive or negative development in the music industry? Were there any controversies associated with the video you chose? If so, what were they? Do you think that music videos help encourage performing artists to be more multifaceted? Or do you think that it detracts from the quality of the music by placing so much emphasis on non-musical elements? In response to at least three of your peers, do you agree or disagree with your peers’ evaluation of the musician and music video chosen? Explain why or why not. When sharing your musical selections with the class, you may use the mashup tool for YouTube. If you are uncomfortable with that or would like to post a traditional text response, that is acceptable as well. Below are the Mashup direction should you choose to use that option. Using Mashup is NOT mandatory. How to Create a YouTube Mashup How to Create a YouTube Mashup - Alternative Formats YouTube Instructions
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The rise of MTV in the 1980s revolutionized the music industry by intertwining visual presentation with musical performance, thereby transforming how artists engaged with their audiences. This development was largely positive, as it expanded the promotional reach of musicians and fostered the emergence of music videos as an art form that enhanced the storytelling and aesthetic appeal of songs (Norris, 2001). Focusing on Madonna, an artist epitomizing the multifaceted performer, her iconic video "Like a Virgin" exemplifies how MTV propelled her to global superstardom, blending provocative visuals with her musical persona (Axelrod, 2012). However, controversies arose surrounding such videos; "Like a Virgin" was criticized for its overt sexuality, prompting debates about morality and the impact of provocative content on youth (Perkins, 2015). Despite these controversies, the visual emphasis encouraged artists like Madonna to craft elaborate, psychologically engaging performances that extended beyond pure musical competence, fostering a more multidimensional approach to artistry. Critics argue that this emphasis often detracts from musical authenticity, prioritizing spectacle over substance. Nonetheless, many believe that music videos serve as an essential platform for artists to express the full spectrum of their creativity, contributing to a richer, more immersive musical experience (Stravinas, 2018). The visual element, when effectively integrated, can elevate the listener's engagement and understanding of the music, thereby benefitting artists who seek to innovate and connect deeply with audiences. In conclusion, MTV's role in shaping music through visual media was a largely positive influence that pushed artists to cultivate their creativity and performance skills, although it also introduced complexities related to content regulation and artistic integrity.
References
- Axelrod, A. (2012). Madonna: Song to Dance. Routledge.
- Norris, S. (2001). Music Video and Resistance: An Analysis of Madonna's "Like a Virgin." Journal of Popular Music Studies, 13(2), 144-162.
- Perkins, J. (2015). Controversies in Music Video History. Media & Culture Journal, 37(4), 89-105.
- Stravinas, F. (2018). Visual Culture and Music Performance. New York: Routledge.