Consumer Behavior Paper – Use Any Resource Except Others

Consumer Behavior Paperyou May Use Any Resource Except Another Human B

Consumer Behavior Paper You may use any resource except another human being. Papers should not exceed 4 pages in length, excluding any exhibits required. Note; I have not said how short a paper could be but you must answer the question. Single Spaced, in 12 point type. Please answer both questions.

Q1. The Ferrari F8 Tributo This link will take you to Ferrari’s site form there click on autos and select the Tributo after the video scroll down to see the car details Please navigate to the Ferrari website. Again, Google is a good source of product information. Please write a positioning statement for this supercar and discuss the TA, FOR and UPD issues associated with this car. I would organize by the format presented for Assignment 2, but in addition answer the following question.

Why does Ferrari produce a car like this? Q2 – Pure Poison Please use the above link to review the details associated with the above women’s fragrance. Write a positioning statement and review the CB theories associated with TA, FOR, and UPD for this popularly priced product. Please consider the value of this item to the Dior line. What is it?

Is operant conditioning a key component to the sale of this item? Why or why not?