Context In This Week's Discussion: You Are Going To Be The C
Contextin This Weeks Discussion You Are Going To Be The Ceo Of A Com
In this week's discussion, you are going to be the CEO of a company. In anticipation of the upcoming quarterly disclosure of profits, you prepare your board of directors for the challenge that U.S. tariffs on Chinese imports are having on profits. Conceptually, you will be asked to address elasticity as a measurement of the magnitude of a change. Additionally, you will be asked to examine how price elasticity of demand plays a role in consumer demand and how profits are affected by a tariff. Instructions For this discussion, please make yourself CEO of only one of these hypothetical companies.
'Tis the Season —'Tis the Season is one of the largest importers of holiday decorations, and the summer quarter is devoted to importing decorations such as lighting, artificial trees, table runners, and outdoor yard decorations—all of which have to be ready to ship by early fall. In fact, we at 'Tis the Season have a highly inelastic supply curve, ramping up to produce decorations for each season, and then once that season has been shipped, we move on to the next season. Fortunately, the price elasticity of demand for almost all of our products is 0.19. We Build Big —We Build Big is one of the largest developers of new residential structure in the U.S. We Build Big builds everything from apartment complexes to new single-family homes.
Critical materials such as lumber, gypsum board, and fabricate metal are largely imported. At We Build Big, we know that our production process, the supply curve, is relatively inelastic. The concern over profits is that the price elasticity of demand for housing is 1.0. Very Big US Auto —Very Big US Auto is one of the oldest and largest auto manufacturers in the U.S. Very Big US Auto's supply chain is highly dependent on components manufactured in China and assembled in the U.S. Very Big US Auto knows that the price elasticity of supply is relatively inelastic and that demand is relatively elastic, with a price elasticity of demand of 1.2. In your discussion post, address the following prompts within the context of your chosen hypothetical company of which you are the CEO: Is the demand curve for your product relatively elastic, inelastic, or unitary elastic? Demonstrate this for your company's product by how much the quantity demanded will change if you pass on the 25% increase in cost from the tariff as a price increase for your product. In other words, show your calculation of the percentage change in the quantity demanded given a 25% change in the price. Given your company's price elasticity of supply and price elasticity of demand, prepare a statement for your board of directors as to the potential impact of profits. Who will pay the larger share of the tariff: your firm or your customers? Note: In your discussion posts for this course, do not rely on Wikipedia, Investopedia, or any similar website as a reference or supporting source. To earn full credit for your discussion, you must complete one post and one follow-up or reply to a classmate. Make sure both the post and the reply focus on the questions asked.
Paper For Above instruction
As the CEO of a hypothetical company impacted by U.S. tariffs on Chinese imports, understanding the elasticity of demand and supply for our products is crucial in assessing potential profitability and strategic responses. For this analysis, I will assume the role of CEO for "Tis the Season," a major importer of holiday decorations, given its highly inelastic supply curve and known low price elasticity of demand.
The demand curve for our holiday decorations is classified as highly inelastic, with a price elasticity of demand (PED) of 0.19. This indicates that a percentage change in price results in a proportionally smaller change in the quantity demanded. To quantify this, if our company faces a 25% increase in costs due to tariffs and considers passing this cost onto consumers as a price increase, the expected change in quantity demanded can be calculated using the PED value.
The formula to determine the percentage change in demand given a price change is:
% Change in Quantity Demanded = PED × % Change in Price
Applying the figures:
= 0.19 × 25%
= 4.75%
Thus, a 25% increase in price due to tariffs would lead to only a 4.75% decrease in the quantity demanded for our holiday decorations. This minimal reduction in demand underscores the inelastic nature of our product, primarily driven by seasonal demand spikes and the limited substitutes for holiday decorations during the seasonal period.
From a supply perspective, "Tis the Season" has a highly inelastic supply curve, meaning our ability to ramp up production in response to cost changes is limited. Consequently, most of the tariff-induced cost increase will be passed on to consumers rather than absorbed by the company, as our supply cannot quickly adjust to demand fluctuations.
Concerning profitability, the combination of inelastic demand and supply suggests that the company will likely transfer most of the tariff costs to consumers. While this results in a modest decline in sales volume (about 4.75%), the price increase can offset the additional costs, preserving profit margins. However, the overall impact depends on the magnitude of the tariff increase and competitive pressures. Given our demand elasticity, the profit impact might be mitigated unless tariffs rise significantly.
Regarding who bears the larger share of the tariff burden, the analysis indicates that consumers will shoulder the majority of the cost increase. Since demand is inelastic, consumers are less sensitive to price changes during the seasonal period, and the limited elasticity of supply further constrains our ability to absorb additional costs without passing them onto buyers. This aligns with economic theory, which posits that the party facing more inelastic demand or supply bears a larger share of the tax burden.
In summary, as the CEO of "Tis the Season," I recommend maintaining flexible pricing strategies that reflect the cost increases while monitoring consumer response. Our inelastic market position enables us to transfer tariff costs effectively, thus protecting profit margins. Nonetheless, ongoing analysis of demand elasticity and market competition will be vital to adapt our approach in the evolving trade environment.
References
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