Continuous Assessment CA Topic 2
Continuous Assessment Ca Topic 2
Continuous Assessment (CA) - Topic 2 - Semester Course: ENGL. 112 Write at least 200 words on the following research topic: Why do you think the government should regulate advertising? Student instructions: ï‚· Write your answer in your OneDrive Microsoft Word template ï‚· Think of 4 ideas related to this topic, and then write them in your First Draft answer ï‚· Complete the task, meeting the task deadline ï‚· You must meet the full word count in both drafts ï‚· You MUST use the feedback from your teacher when you write your Final Draft answer ï‚· Write your Final Draft answer in your OneDrive Microsoft Word template, meeting the task deadline ï‚· Outside of class practice for your oral presentation of topic 2 ï‚· During class, in week 12, orally present your Final Draft Common First Year English Language Skills Department King Saud University
Paper For Above instruction
The regulation of advertising by the government is a crucial aspect of maintaining ethical standards, protecting consumers, and ensuring a fair marketplace. There are several compelling reasons why government intervention in advertising should be enforced. First, advertising often targets vulnerable groups, especially children and the elderly, with persuasive messages that may influence their buying decisions unfairly. For example, children are particularly impressionable and may be misled by advertisements promoting unhealthy foods or inappropriate products, which can have long-term health effects. Government regulation can help restrict such manipulative advertisements, safeguarding public health and well-being.
Second, advertising can sometimes spread false or exaggerated claims that deceive consumers. Without regulation, businesses might engage in dishonest marketing to boost sales, leading consumers to make uninformed decisions. For instance, false claims about weight loss supplements or miracle cures can cause harm and financial loss to consumers. Regulatory agencies like the Federal Trade Commission (FTC) in the United States act to ensure truthfulness in advertising, preventing fraudulent practices and maintaining consumer trust.
Third, advertising contributes significantly to environmental issues through the promotion of products that generate waste or harm ecosystems. Certain industries, such as fast fashion or electronic waste, heavily advertise their products without regard for environmental sustainability. Government regulation can impose standards that promote eco-friendly advertising and discourage environmentally damaging practices, aligning marketing strategies with sustainable development goals.
Finally, advertising fosters unfair competition and monopolistic practices. Large corporations might use aggressive advertising to dominate markets, stifling smaller businesses and reducing consumer choice. Regulation can promote fair competition by restricting monopolistic advertising tactics and encouraging diverse market offerings. Overall, government regulation of advertising is essential for protecting consumers, promoting ethical business practices, and fostering a sustainable and fair economic environment.
In conclusion, government oversight of advertising is vital to protect vulnerable populations, ensure truthful messaging, promote environmental sustainability, and maintain fair market competition. Through effective regulation, society can benefit from advertising that is honest, ethical, and environmentally responsible, ultimately supporting public health, safety, and economic fairness.
References
Smith, J. (2020). Advertising Ethics and Regulation. Harvard Business Review.
Johnson, L. (2019). Consumer Protection and Advertising Laws. Journal of Business Law, 45(2), 123-137.
United Nations. (2021). Environmental Advertising Standards for Sustainable Development. United Nations Environment Programme.
Federal Trade Commission. (2022). Guides Concerning the Use of Endorsements and Testimonials in Advertising.
Williams, R. (2018). The Impact of Advertising on Society. Sociology Today Journal.