Coterie Capsule Cabana X Joor Nuorder Trade Shows September ✓ Solved

Coterie Capsule Cabana X Joor Nuordertrade Shows Ss 21september

Coterie, Capsule, Cabana x JOOR & NuOrder Trade Shows S/S 21 September 2020: Digital sales platforms have opened up trading opportunities for a more diverse range of brands and with it a more international reach of buyers. We highlight the key messages and brands to watch from over 1,800 global exhibitors. Glory Ang Normally squeezed into a three-day event, the pandemic forced Coterie, Capsule and Cabana into digital formats for S/S 21. Partnering with digital sales platform NuOrder, Coterie hosted its usual jam-packed event over an eight-week period, meaning buyers could browse over 1,200 brands at their leisure through digital showrooms and online appointments.

On-demand sessions, educational guides and shoppable edits replaced the usual line-up of in-person seminars and workshops. Meanwhile, JOOR was the platform of choice for designers who normally frequent the stands of Capsule and Cabana, alongside a more global range of designers. JOOR curated its edit with diversity at the foreground; 22% of the participating brands were minority-owned, 24% female-owned and 9% made in the USA. Collectively, the extended reach, prolonged duration, and ease of exhibiting a more global selection of brands alongside a reduced carbon footprint will no doubt add value to the case for the digital trade show experience.

Digital platforms enabled the shows to not only host a more diverse range of brands, but invited a global audience of buyers able to browse at their own leisure without the need to travel. A more inclusive, sustainable platform is born.

Explore perennial summer themes and emphasise core lines to spell out commercial success for the season ahead. 1. Core is king: S/S 21 sees brands focus on what sells, redefining their core items in premium materials. This isn’t exclusive to trade shows; #easydressing has been spotted throughout the caftan season, so commercially there’s never been a better time to get back to basics. 2. It’s all in the details: innovative detailing evolves even the most basic styles. Spaghetti straps, cutouts and voluminous silhouettes are key. 3. Escapist looks work for vacation and staycation: whether holidaying at home or jetting overseas, there’s a wealth of uplifting looks essential for the high-summer buy. Tropical prints, high-octane colour and laid-back silhouettes are perfect for statement summer dressing. 4. Matching sets are here to stay: an evolution of #stayhome style, set dressing continues as a key styling message with plenty of potential for lounge looks and beyond.

Anna Quan Action Points

Theme

• Part evolution of minimalism and part recession-proofing ranges, #easy dressing hones in on bestselling basics to leverage S/S 21 collections.

• Premium, comfortable, core shapes are key. Buy into modern cut-and-sew shapes such as racerfront vests, oversized sweats, premium leggings and slim ribbed dresses. For wovens, shirting fills the space between smart and casual. Maria McManus's oversized fits offer inspiration.

Core Casuals

AVN Hansel & Gretel Aligne Maria McManus

Theme

• Destination dressing is key in true high-summer spirit. Brands project a feeling of escapism via vibrant tropical prints, sarong skirts, bralettes and full-volume dress shapes. This vivacious, uplifting story is forecast to stay, remaining a key message for holiday buys for vacation and staycation wardrobes.

FARM Rio

Key Theme

• Perennial bohemia is a key buy for the season. Focus on artisanal crafting to push the theme forward, as outlined in the craftsmanship story. Smock dresses, tiered skirts, romantic blouses and crochet trims form this free-spirited look. London’s M.A.B.E, which focuses on small-batch production, natural fibres, and craftsmanship, captures this aesthetic with the slogan “Adventure Inspires us - Artistry defines us”.

Nico le Miller

Theme

• Occasional wear evokes a new ease, with brands opting for relaxed, versatile pieces that translate well in both casual and dressier contexts. Invest in elevated fabrics and contemporary constructions, looking to fluid #patternplay, set-dressing and reversible constructions to promote versatility.

Australia -based Bondi Born

• Basks in its beach-to-bar aesthetic, capturing the look with its easy elegance.

Colour Trends

• Unbleached colourways promote a timeless aesthetic, remaining relevant throughout the seasons and appealing to customers looking to buy into the ‘less, but better’ mindset. Natural fibres work organically alongside this trend, with undyed yarns and colour-grown cotton or fibres such as unbleached cotton, wool, and linen supporting a more sustainable finish.

Aeron

Colour

• Unbleached colours dominate, with light blue leading the pastel trend. These support the core pieces like jersey tees and dresses, adding a matte, more formal feel, as seen at brands like Bondi Born and A-Line.

Color

• Support the Club Tropicana theme with a range of vibrant high-summer brights. Orange and orange-infused hues such as Oxy Fire and Mango Sorbet are key, complemented by tropical greens highlighted in our Colour Forecast. These hot tones are ideal for high-summer and can be used year-round for fashion-focused items.

Bondi Born

Color

• Bright, tropical brights are favored. The comfort and easy-to-wear appeal of smock dresses with puff sleeves, tiers, and drop-waists promote inclusive, comfort-first style, suitable for vacation and staycation wardrobes. Tropical prints or bohemian patterns are popular for holiday capsules, focusing on premium natural materials.

Matching Set Trends

Key Item

• The matching set remains a hero for its comfort and ease, with styles like ruched skirts and tops perfect for summer. Continue investing in premium jersey and knitwear sets for versatile wardrobe staples that are interchangeable across seasons.

Slit and Cut-Out Dresses

• Return to core silhouettes with the re-emergence of slim-fit, ribbed jersey or knits in dresses, blending fashion with functionality. Statement necklines and cut-outs elevate basics into future classics. Backless cut-outs across dresses are a key silhouette, seen on brands like Anna Quan and Aeron.

Full-Form Silhouettes and Details

• Full-form silhouettes, including puff and bubble hems, continue to add a playful, joyful element to occasionwear. Test more directional markets with balloon hem styles, as seen at brands like Acler. Stockier silhouettes work well for casual tops and skirts, as shown at AVN and Farrell.

In Summary

The focus for S/S 21 is on versatile, premium basics with an emphasis on ease of dressing, sustainability, and inclusivity. Key product categories include core shapes in premium fabrics, tropical and bohemian prints, matching sets, cut-outs, and full-form silhouettes. Brands are aligning their offerings with these themes, emphasizing craftsmanship, natural fibres, and vibrant, uplifting colours to meet evolving consumer preferences.

References

  • WGSN. (2020). Trends for Spring/Summer 21. WGSN.com
  • WWD. (2020). Digital Fashion Weeks and Consumer Trends. WWD.com
  • Vogue Business. (2020). The Rise of Virtual Fashion Events. VogueBusiness.com
  • Farfetch. (2020). Summer 2021 Collections. Farfetch.com
  • NET-A-PORTER. (2020). Trend Report: The New Basics. Net-a-porter.com
  • Fashion Network. (2020). The Impact of COVID-19 on Fashion Trade Shows. FashionNetwork.com
  • Hypebae. (2020). Sustainability Trends in Fashion. Hypebae.com
  • Designing for Diversity: JOOR Report. (2020). JOOR.com
  • FAR FETCH. (2020). Consumer Preferences and Sustainability. Farfetch.com
  • McKinsey & Company. (2021). The State of Fashion 2021. McKinsey.com

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