Could Someone Answer Several Questions Of The Following?
Could Someone Answer Several Questions Of The Following Just Please A
Could someone answer several questions of the following? Just please answer what you make sure, don't need all of them: Too little, you may miss your milestone and next round will be costly, if available at all. Too much, current round is too costly. Too much dilution and tendency to waste it. Like Goldilocks, it should be just right. Market for capital is very cyclical.
Reached $100 billion is 1999, and dropped to $10 billion by 2009, and was not exceeded again until 2018 and 2019. This year? Who knows but it won't be much. How to determine needs? TRADITIONAL - Build a cash flow statement projection. Generally out 4 to 5 years. Always do monthly or at least quarterly. Why? Seasonality. Can kill companies.
Think of a snowboard company that one of my students had. Received lots of money in winter. None in summer. But when did he need to buy materials? Yup, in the summer. Better have saved enough cash or was able to finance it. Determine your key drivers/assumptions of cash flow growth. STARTUP - Revenues and expenses highly variable and subjective, especially revenues. Many factors are binary, as there are many ways to go. Think of coming to a series of forks in the road.
Rather than a normal distribution like this: (See the picture -1) It's either a winner or loser, not much middle ground. Some do 2 or 3 projections. - most likely scenario - worst case scenario - best case (but why bother with this one?) Be careful with spreadsheets, they may imply a fake sense of precision. That doesn't mean don't do one. Just understand the limitations and assumptions. Be flexible, not rigid.
Use high level quick and dirty projections as a gut check. What absorbs the most capital? 1) Obviously capital assets. Equipment, buildings, vehicles, but also patents. Lease if you can. You can even lease (license) a patent rather than reinvent the wheel. Lease rates may seem high but they're cheaper than VCs. Also capital assets are less these days. Use the cloud for computer hardware/software. Generally incurred up front first year, unless deferred thru leasing (preferred).
2) Product development. R&D. Cost of engineers and developers. Less upfront than capex but mostly in early years 1-3. Least deferrable, must be paid. #1 priority. Without it you have no product. 3) Sales & marketing. Engineers often forget this or don't think it's important. "Build the best mousetrap and they will come." Not! Often the biggest component of expense. Comes later. Years 2-4. Can be deferred but revenue growth will suffer.
4) Working capital (inventory & receivables). Also often overlooked. Cash versus accrual problem when projecting. Also can be very seasonal. Think farmers, ski resorts, campgrounds, sports. Affects all growing businesses all years. 5) Lastly leadership and admin. Most discretionary as leaders & execs can take equity vs. cash. Often paid out greatest in exit strategy. See working capital models on pages 86 & 87 in the book. Ex. 4.2 and 4.3.
See how growth sucks up capital. If you can, develop a business model with positive working capital cash flows: 1) Gift cards 2) Loyalty programs. Points paid up front. 3) Some grocery stores, retailers, Walmart, although generally only if you are big. small guys must pay cash. 4) Insurance companies 5) Amazon (over 100 days!)
How do investors view the 5 spending buckets? 1) Capital assets? Nay. They would rather you lease. 2) R&D. Essential. High returns. These are the creators. 3) Leadership & admin. Leaders yes. Admin no. Outsource your HR, IT, and accounting. 4) Working capital. No. Deadweight. They won't invest in businesses with negative 180 days working capital. 5) Sales & marketing. Almost as essential as R&D. Click into this topic to discuss the mini cases in the pictures.(See the picture -2,-3,-4) For mini case questions: answer 2 or 3 of them?
1. Mini case: Loyalty Scheme Would this business be attractive to VCs? Why or why not? What's the biggest component of spending? What are the risks here? How is this company likely to perform in a downturn like today?
2. Mini-case: Software business Why are software businesses so attractive to venture capitalists? Why are they capable of providing very high returns? But what are the risks of software companies?
3. Mini case: Bicycle components manufacturer Why is this business ugly to VCs? Although margins are relatively high (on an accrual basis) why is this not attractive? (Hint; think of what the margins are on a cash basis.) What is likely to be their biggest cost spend category? How could they finance this if VCs won't?
4. Mini case: Wireless broadband rollout Would VCs be interested in funding this? What would be a likely exit for investors? Who would buy a company like this? And who is likely to be your competitor(s)? Why is debt a necessary component of the capital mix? Are margins of this business likely to be high or low? Why? What is likely to happen to marginal revenue over time?
5. Cash flow projections - why bother with a best case? When companies are projecting 2 or 3 scenarios, they need to prepare and position the company for the potential landscape they'll be competing in over the next 1 to 5 years. While most would be interested in the most likely and the worst scenarios so that they can hedge against risk and forecast actions that would optimize the company's revenue, the best case scenario is also crucial in order to plan for actions that would be required at that point. If the best case scenario unfolds and the company did not prepare for it, dollars could be wasted due to lack of repositioning in the stronger environment, opportunity costs incurred, and dollars left sitting instead of being put to work. Additionally, if a startup does not consider a best case scenario, they may also miss the opportunity of attracting additional investors and VC.
Paper For Above instruction
The provided set of questions and insights revolve around the strategic and financial planning concerns faced by startups and growing companies, especially regarding capital needs, cash flow management, risk assessment, and investment appeal. This paper synthesizes these elements, emphasizing the importance of precise financial forecasting, understanding resource allocation, and assessing investment risks to optimize company growth and attract venture capital (VC) funding.
Effective capital management is crucial for startups, particularly given the cyclical nature of capital markets. Companies must carefully balance their funding needs—avoiding too little capital that jeopardizes milestones and subsequent funding rounds, and excessive capital that increases dilution and wastes resources. The principle of “just right” funding echoes Goldilocks’ dilemma, urging founders to optimize their financing levels relative to their projected cash flow needs and growth plans. Historically, market sizes for tech and internet companies have experienced volatility; understanding these cyclical patterns helps entrepreneurs time their funding rounds and scale their operations accordingly. For example, after reaching a peak market valuation of $100 billion in 1999, market capitalization plummeted to $10 billion by 2009, only to rise again in recent years. Predicting such trends involves not only market analysis but also strategic financial planning grounded in accurate cash flow projections.
Traditional cash flow projection methods involve creating forecasts over 4 to 5 years, employing monthly or quarterly data to capture seasonality impacts, which can be critical for certain industries. For example, a snowboard company experiences substantial cash inflows during winter and needs to plan funding for the summer purchasing cycle. Correct anticipation of such seasonal variations ensures sufficient liquidity, whether through accumulated savings or financing strategies. The key drivers of cash flow—revenue growth, capital expenditures, operating expenses—must be understood and modeled precisely. Startup companies face heightened variability in revenues and expenses, often driven by binary decisions or "forks in the road," where different strategic choices lead to divergent outcomes. Recognizing this, entrepreneurs should develop multiple scenarios: most likely, worst, and best case, though the latter often garners less attention but is critical for comprehensive planning.
Financial modeling must acknowledge the limitations of spreadsheets, which can give a false impression of precision. Flexibility and understanding assumptions underpin robust planning; high-level "quick and dirty" projections serve as preliminary checks against detailed spreadsheets. Capital absorption is predominantly through capital assets—equipment, buildings, patents—which can often be leased or licensed, reducing upfront cash requirements. Product development (R&D) constitutes a significant, largely upfront expense, requiring substantial early investment but critical for creating market-ready products. Marketing and sales costs, crucial yet often underestimated, typically increase in the second through fourth years of a startup’s lifecycle, but deferred expenditures threaten revenue growth.
Working capital management—inventory, receivables, and payables—is often overlooked but vital, especially for seasonal industries such as farming, skiing, or sports. Proper management of cash versus accrual accounting and seasonal patterns ensures company liquidity. Leadership and administrative expenses, flexible and sometimes paid in equity rather than cash during early stages or at exit, are discretionary but important for operational stability. Companies that can develop positive cash flow models—such as through gift cards, loyalty programs, or early payments—are more attractive to investors, as these models reduce dependence on external capital and demonstrate sustainable operational strategies.
Investors tend to deprioritize capital assets and working capital, favoring R&D and sales and marketing for their high strategic value and potential returns. R&D is viewed as the primary driver of innovation, with high perceived returns, but it comes with risks such as project failure or delayed results. Leadership and administration costs are often managed through outsourcing, which can optimize expense control. Conversely, negative working capital—more receivables than payables plus inventory—deters investment, as it indicates strained liquidity. Conversely, strong sales and marketing strategies, combined with well-managed R&D investments, create the foundation for company growth and investor returns.
The mini-case questions explore practical applications of these principles: loyalty schemes, software businesses, bicycle manufacturing, broadband rollouts, and cash flow projections. For example, loyalty programs may be attractive to VCs if they demonstrate customer retention and predictable revenue streams, but risks include high marketing costs and market downturn impacts. Software companies often attract VCs due to their high scalability, high margins, and rapid growth potential; however, risks involve competitive pressure and technological obsolescence. Bicycle component manufacturers may struggle to attract VC funding despite seemingly high margins because of cash flow timing, high inventory costs, and margins that look less attractive on a cash basis. Wireless broadband initiatives may be appealing thanks to future market growth, but margins tend to be low initially, and competitive or technological shifts could threaten long-term viability.
Lastly, comprehensive cash flow projection scenarios—best, most likely, and worst—are fundamental for strategic planning in startups. Preparing for a best-case scenario ensures that companies can capitalize on growth opportunities, attract additional investors, and avoid missing out on potential gains by being unprepared. Conversely, acknowledging worst-case scenarios helps mitigate risks through contingency planning, ensuring resilience during downturns or market shocks. Together, these practices underpin sustainable growth, effective resource allocation, and ultimately, successful funding and scaling of startups.
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