Course Title: Business Systems Analysis Design Not In 488642

Course Title Isbusiness Systems Analysisdesign Not Information Syste

For Milestone Three, you will focus on the website for Sharpe Style, examining features, mobile computing, and security challenges. Address what the company's website needs to support online sales, considering current goals and scenario details. For each aspect, assess the requirements and research two options, proposing choices to the business owner, Mary.

In the Features section, identify functionalities an online shopper would need and consider how Mary aims to implement intelligent marketing. Support your proposals with examples of industry practices and cite sources appropriately.

In the Mobile Computing section, explore challenges and needs related to supporting mobile users. Complete the Requirements Document in Appendix A, detailing the technical and business considerations.

In the Security section, analyze security challenges related to adding e-commerce functionality, including internal and external concerns. Identify at least two security solutions, comparing their advantages and disadvantages. Use examples from other companies to illustrate effective or ineffective practices.

Paper For Above instruction

The development of an effective e-commerce website for Sharpe Style necessitates careful consideration of three critical aspects: features, mobile computing capabilities, and security measures. Each of these components plays a vital role in ensuring functionality, user experience, and protection against threats, thereby supporting the company's growth and online sales ambitions.

Features of the Website

To support online sales effectively, Sharpe Style's website must encompass features that enhance user experience, facilitate transactions, and leverage intelligent marketing strategies. Essential e-commerce features include a detailed product catalog with high-quality images, comprehensive descriptions, and real-time inventory updates. Customers expect straightforward navigation, filtering options, and a responsive search function to find products quickly. Incorporating a shopping cart, secure checkout process, and multiple payment options are fundamental to transaction success (Laudon & Traver, 2021).

In addition to basic e-commerce functionalities, the website should support customer engagement through personalized recommendations, ongoing promotions, and targeted marketing messages. For example, companies like Amazon use algorithms to suggest products based on browsing history, increasing cross-sales (Chaffey & Ellis-Chadwick, 2019). Sharpe Style can implement similar features, such as customized coupons or flash sales tailored to customer preferences, to boost sales and enhance the shopping experience.

Moreover, integrating social media sharing buttons and reviews can foster a community around the brand and elevate marketing efforts. With intelligent marketing being a goal for Mary, the website should utilize analytics tools that track user behaviors, enabling targeted advertising and personalized content dissemination. These features will help Sharpe Style create a user-centric platform that encourages repeat visits and increases conversion rates.

Mobile Computing Challenges and Needs

Supporting mobile computing is critical given the prevalent use of smartphones and tablets among consumers. The main challenges include ensuring mobile responsiveness, optimizing load times, and providing seamless user experience across devices (Hassan et al., 2020). A non-responsive site can frustrate users, leading to lost sales and diminished brand loyalty.

To address these challenges, Sharpe Style must implement a mobile-first design approach, ensuring that the website adapts automatically to different screen sizes and resolutions. Additionally, performance optimization techniques such as image compression and minified code are essential for faster load speeds. The site must also support touch-friendly interfaces with easy-to-use navigation, quick checkout processes, and secure mobile payment options.

The Requirements Document in Appendix A should detail specific technical needs, including responsive layout frameworks (like Bootstrap), testing across multiple devices, and considerations around mobile security protocols such as secure HTTPS connections and device authentication mechanisms (Rashid et al., 2019). Ensuring mobile compatibility will directly contribute to increased customer engagement and sales opportunities.

Security Challenges and Solutions

Expanding Sharpe Style’s website to include e-commerce introduces significant security risks. These include threats from data breaches, hacking attempts, malware, and fraud. Securing sensitive customer information such as payment details and personal data is paramount. Additionally, internal security concerns involve protecting administrative access and preventing insider threats (Kshetri, 2021).

Two viable security options include implementing Secure Sockets Layer/Transport Layer Security (SSL/TLS) encryption for data in transit and deploying a Web Application Firewall (WAF). SSL/TLS encrypts communication between clients and the server, preventing eavesdropping and data theft. A WAF monitors and filters incoming traffic to detect and block malicious attacks, such as SQL injection or cross-site scripting (OWASP, 2020).

The advantages of SSL/TLS include straightforward implementation, broad compatibility, and essential confidentiality assurance. However, it does not protect against server-side breaches or malware. Conversely, a WAF provides active threat detection and mitigation but requires ongoing management, tuning, and can generate false positives, which may hamper legitimate traffic (García et al., 2022).

Historical cases demonstrate that companies ignoring robust security measures have suffered data breaches, leading to financial loss and reputational damage. Conversely, organizations employing multi-layered security solutions, combining encryption, firewalls, regular security audits, and employee training, have mitigated risks effectively (Verizon, 2021). For Sharpe Style, adopting a layered security approach that integrates SSL/TLS with a WAF and internal security policies will foster a secure environment conducive to online sales.

Conclusion

Developing a successful e-commerce platform for Sharpe Style requires strategic integration of features, mobile computing support, and security measures. Prioritizing user-centric functionalities and personalized marketing will enhance customer engagement. Addressing mobile challenges through responsive design and performance optimization will ensure broader accessibility. Lastly, implementing comprehensive security solutions will safeguard customer data and uphold trust. By carefully selecting and implementing these components, Sharpe Style can effectively transition into the online sales arena, supporting growth and customer satisfaction.

References

• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson.
• García, S., García, H., & Fernández, V. (2022). Enhancing web security: Best practices for e-commerce. Cybersecurity Journal, 8(2), 45-59.
• Hassan, R., Nordin, R., & Ramasamy, R. (2020). Mobile responsiveness and customer satisfaction in e-commerce. International Journal of Business and Management, 15(3), 108-117.
• Kshetri, N. (2021). 1 Blockchain-based e-commerce security. Computer Fraud & Security, 2021(2), 10-14.
• Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: business, technology, society. Pearson.
• Rashid, M., Ahmed, R. R., & Uddin, M. (2019). Mobile security challenges and solutions. International Journal of Information Security and Privacy, 13(2), 1-15.
• OWASP. (2020). OWASP Top Ten Web Application Security Risks. Open Web Application Security Project.
• Verizon. (2021). Data breach investigations report. Verizon Enterprise.
• Additional relevant sources might include industry case studies, technological whitepapers, or recent scholarly articles on e-commerce security practices.