Create A 2-3 Page Project Summary That Describes You
Create a 2-3 Page Project Summary That Describes You
Review Attachmentscreate A 2 3 Page Project Summary That Describes You
Review Attachmentscreate A 2 3 Page Project Summary That Describes You
Review Attachments Create a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data you will need, and how your topic allows you to demonstrate the MBA program outcomes. Introduction This course revolves around the creation of a single, significant capstone project. In other words, a project that caps off your learning and your program, allowing you to demonstrate the competencies of leadership and collaboration, ethical and evidence-based decision making, and innovative and strategic thinking. For your capstone, you will choose a real company and analyze it in a way that demonstrates your understanding of the MBA program outcomes. You will turn your analysis of that company into a written report with recommendations and a formal presentation for your intended audience.
Having a solid, doable scope is an important part of creating a successful capstone project, and the exact scope is up to you. To help you establish a realistic scope, you will start with the project summary. Be careful to consider the scalability of your project scope, ensuring that it demonstrates your ability to lead in a business environment and showcases your achievement of all MBA program outcomes. Examples A scope that is poorly defined: I want to write a general analysis of the bookseller, Barnes & Noble. This topic is too broad, and it would probably require hundreds of pages to address all of the possible analyses.
A scope that is better defined: I want to focus on how Barnes & Noble has managed to survive the Internet age while Borders has crumbled. What makes this a better scope? The scope is grounded in a problem (such as how to survive Internet competition) or opportunity (such as the area lacking a business that you plan to open), which allows you to focus the analysis. It must also allow for you to analyze and suggest evidence-based recommendations, takeaways, or actionable next steps as the crux of your project. Preparation Read the MBA Capstone Project Description [PDF] .
Assessment Description For this assessment, introduce the organization you have chosen to research, why you chose it, and how it will allow you to demonstrate all of the MBA program outcomes. Write a 2–3 page paper, in an academic writing style, that details the topic and scope of your capstone project. Your project summary should be clear and concise yet thorough enough for faculty to provide feedback and guidance. Your project summary should be well organized and include the following sections: Describe the background of your chosen organization. Provide a brief background of your selected organization.
For instance, discuss its product lines, number of years in business, organization structure, location, et cetera. If you choose an organization for which you work, your introduction must include a statement that you received permission to use the company from a supervisor. Describe a business topic, problem, or opportunity that you intend to research. Describe the problem or opportunity you see that makes this company a good choice. Explain the scope of your project by clearly identifying the topics or areas you intend to research.
Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity. Address how you will go about obtaining the data. Identify any special requirements that you might need to meet to access the data you will need. Explain risks you think will be encountered and the mitigation plan to manage those risks. Explain how your topic will allow you to showcase your leadership ability by demonstrating each MBA program outcome. List out each program outcome clearly, and then explain in 3–4 sentences how your topic will allow you to demonstrate each. The MBA program outcomes are listed in the MBA Capstone Project Description. Identify specific items of your project summary that you believe demonstrates the outcome. Wrap up your paper with a clear, concise conclusion that summarizes your plan. Just a couple sentences is fine.
Your project summary should have these sections: Introduction. Statement of scope. Demonstration of outcomes. Conclusion. Review Attachments
Paper For Above instruction
The purpose of this project is to develop a comprehensive, well-structured capstone project proposal focusing on a specific organization, its current challenges or opportunities, and how this analysis can demonstrate core MBA competencies. The selected organization for this project is Amazon, one of the world's most influential and innovative e-commerce corporations. Amazon has revolutionized retail through its vast product offerings, logistics networks, and technological innovations over nearly three decades. With a worldwide presence, Amazon's corporate structure includes various divisions such as retail, AWS (Amazon Web Services), and advertising. Its extensive history, diverse product lines ranging from electronics to subscription services, and its strategic use of data make Amazon an ideal case for analyzing business resilience and innovation in a rapidly evolving digital landscape.
The core business problem I intend to explore concerns Amazon's ongoing efforts to maintain its competitive advantage amid increasing regulatory pressures, market saturation, and emerging competitors. Specifically, I will examine how Amazon leverages data analytics and technological innovation to sustain growth and customer loyalty. Alternatively, an opportunity exists in exploring Amazon’s expansion into new markets or diversification strategies to continually adapt and thrive in a competitive environment. My project scope will focus on analyzing Amazon’s strategic use of data-driven decision making in its retail and cloud computing divisions. I will investigate how data collection, processing, and analysis underpin Amazon’s operational efficiencies, customer insights, and innovation capabilities.
Accessing the necessary data will rely heavily on publicly available sources, including Amazon’s financial reports, investor presentations, industry analyses, and market research reports. These sources provide insights into Amazon’s financial health, strategic priorities, and competitive positioning. I may also utilize academic databases for scholarly articles on digital transformation and business analytics, along with news outlets and industry publications. To ensure data reliability, I will cross-verify information from multiple credible sources. Potential risks include limited access to proprietary strategic data and confidentiality issues; these will be mitigated by focusing primarily on publicly available information and industry reports.
This project will serve as a platform to demonstrate key MBA outcomes such as leadership, ethical decision-making, strategic thinking, and collaboration. For example, analyzing Amazon's expansion strategies will showcase strategic thinking, while evaluating its ethical considerations related to data privacy and market dominance will demonstrate ethical leadership. The project will also involve synthesizing information from various stakeholders and sources, demonstrating collaboration and communication skills. Leadership will be exhibited through proposing informed, evidence-based recommendations for Amazon’s future growth strategies, emphasizing responsible and innovative business practices.
In conclusion, this project will provide a focused examination of Amazon’s strategic use of data in its operations, illustrating vital MBA competencies. The analysis aims to generate actionable insights that could support Amazon’s sustainable growth while reflecting leadership, ethics, and strategic agility. Through systematic research and critical evaluation, this project will exemplify my ability to analyze complex business environments and propose strategic solutions grounded in evidence.