Create A 2-3 Page Proposal That Analyzes Your Business Topic
Create A 2 3 Page Proposal That Analyzes Your Business Topic Defines
Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes.
Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client. Include at minimum, the following information: analyze a business challenge or opportunity; include an introduction about your proposal; summarize the capstone project topic, scope, and components; establish the premise of your paper, with citations that support its significance; define the strategy, scope, and action plan for completing the project; discuss the data sources you plan to use, with at least two credible examples; outline steps for accessing necessary data; conclude with a wrap-up that reassures your supervisor or client about the project's value, completeness, and timeliness, and ask for permission to proceed.
Paper For Above instruction
Introduction and Business Challenge
In today’s competitive retail landscape, Dillard’s department store faces significant financial challenges following a period of declining sales and market share. The COVID-19 pandemic accelerated these issues, exposing vulnerabilities within Dillard’s operational strategies and digital presence. The central business challenge is to develop a comprehensive turnaround strategy that not only revitalizes Dillard’s financial health but also strengthens its customer engagement and operational efficiency. This proposal outlines a capstone project aimed at analyzing these issues and recommending strategic solutions grounded in credible data sources.
Project Summary and Components
The proposed capstone project involves an in-depth analysis of Dillard’s current financial performance, competitive positioning, customer data, and operational processes. The project will culminate in a detailed report and presentation that propose actionable strategies to enhance profitability, digital integration, and customer loyalty. Components include industry benchmarking, financial analysis, customer segmentation, and strategic recommendations tailored to Dillard’s unique market landscape. The scope covers a six-month research period integrating qualitative and quantitative data analyses, high-level strategic planning, and stakeholder interviews.
Strategy, Scope, and Action Plan
The strategy involves a mixed-method approach combining secondary data collection with primary insights. Initially, a comprehensive industry analysis will be conducted using credible sources such as IBISWorld and the Wall Street Journal to establish market trends and competitive dynamics. This will be supplemented by internal financial data from Dillard’s annual reports and customer feedback surveys. The action plan entails three phases: data gathering, data analysis, and development of strategic recommendations. During the first phase, I will access financial databases via the Capella Library, and analyze recent retail sector reports. The second phase involves analyzing financial ratios, customer segmentation, and operational metrics using Excel and data visualization tools. Finally, actionable strategies will be formulated based on the insights generated.
Data Sources
Credible sources such as the Wall Street Journal (2023) and IBISWorld (2023) will provide comprehensive industry insights, market trends, and competitive intelligence. Additionally, internal reports from Dillard’s and customer survey data will serve as primary sources to understand company-specific challenges and customer preferences. The process involves accessing these reports through the Capella University library’s subscriptions, utilizing advanced search filters to locate relevant data, and ensuring the sources are up-to-date and authoritative. Data will be collected systematically through targeted searches, ensuring comprehensive coverage of the retail sector and internal performance metrics.
Conclusion
This capstone project aims to deliver actionable, data-driven recommendations that will help Dillard’s regain financial stability and competitive relevance. The plan ensures thorough research, strategic analysis, and stakeholder engagement, aligning with program outcomes such as applying business systems understanding and integrating cross-disciplinary insights. I seek approval to proceed with this project, confident it will meet all academic and professional standards, and contribute valuable strategies for Dillard’s recovery efforts. Your approval will enable me to begin the detailed investigation necessary for a successful capstone.
References
- IBISWorld. (2023). U.S. Department Stores Industry Report. Retrieved from https://www.ibisworld.com
- Wall Street Journal. (2023). Retail Sector Analysis. Retrieved from https://www.wsj.com
- Dillard’s Inc. (2022). Annual Report. Retrieved from https://www.dillards.com/investor-relations
- Grewal, D., & Levy, M. (2019). Retailing Management (10th ed.). McGraw-Hill Education.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
- Kaplan, R. S., & Norton, D. P. (2008). The Strategy-Focused Organization. Harvard Business Review Press.
- Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78-93.
- Block, P., & Svensson, E. (2019). Retail Strategy: Cases and Concepts. Routledge.
- Sch ter, B., & Wensley, R. (2017). Strategic Marketing Management. Routledge.
- Capella University Library. (2023). Business Reports and Data. Retrieved from the Capella Library Database Resources.