Create A Presentation Exploring Advertising

Create A Presentation In Which You Explore Advertising That Tr

Please create a presentation in which you explore advertising that triggers an emotional reaction. Submit your work as a slide presentation or PDF, and present it to the class when directed. Advertisements are often at their best when they trigger an emotional reaction in their audience. Show and discuss two examples of advertisements or social media posts that gave you a positive emotion. Share the reasons why it brought out your emotions. What was the trigger? Who is the brand? What is the product/service? Who are the target audience? In contrast, show and discuss an example of an advertisement that you do not like or find annoying. Explain why.

Paper For Above instruction

The role of emotional appeal in advertising is an essential subject within marketing communications, as advertisements that evoke emotional responses often achieve higher engagement and memorability. This paper explores the concept of emotional triggering in advertising through analysis of positive and negative examples, examining the underlying triggers, target audiences, and overall effectiveness.

Emotional advertising leverages feelings such as joy, nostalgia, surprise, or empathy to connect with consumers on a deeper level. These emotional triggers can significantly influence consumer behavior, brand perception, and purchasing decisions. Based on personal experience, I will discuss two advertisements that elicited positive emotions and one that was irritating.

Positive Examples

Example 1: Coca-Cola’s ‘Taste the Feeling’ Campaign

The Coca-Cola ‘Taste the Feeling’ campaign utilizes imagery of friends and family sharing joyful moments, often with a bottle in hand. The advertisement triggers positive emotions such as happiness and togetherness by showcasing relatable social situations, which resonate universally. The brand, Coca-Cola, is known for its association with refreshment and celebration, and its target audience includes young adults and families seeking moments of joy and connection. The trigger here is nostalgia and the universal experience of sharing a beverage during joyful occasions. The ad's warmth and familiar scenes foster feelings of belonging, reinforcing brand loyalty.

Example 2: Apple’s ‘Shot on iPhone’ Campaign

Apple’s ‘Shot on iPhone’ campaign features stunning images and videos captured by everyday users, emphasizing the quality and innovation of their product. The emotional trigger stems from admiration and inspiration, as viewers see impressive visuals demonstrating the product’s capabilities. The brand appeals to creative professionals and consumers who value high-quality technology. The emotional response is rooted in awe and aspirational pride, reinforcing Apple’s position as a leader in innovation. The campaign effectively evokes admiration for both the content creators and the brand’s technological excellence.

Negative Example

Example: Old Spice’s ‘Smell Like a Man’ Campaign

While initially humorous, this advertisement became irritating due to its exaggerated masculinity and over-the-top humor. It triggers annoyance rather than positive emotion because it comes across as overly stereotypical and insincere. The ad targets men seeking confidence and masculinity but risks alienating audiences who favor authenticity over humor that feels forced. The irritation arises from the perception of exaggeration and an unclear message, diminishing the ad’s effectiveness. Instead of creating emotional connection, it creates a sense of discomfort or boredom.

Conclusion

In conclusion, effective emotional advertising hinges on understanding the specific triggers that evoke positive feelings such as happiness, nostalgia, or admiration. Brands like Coca-Cola and Apple leverage relatable and aspirational emotions to create lasting impressions. Conversely, advertisements that rely on humor or stereotypes without genuine connection can fail or even irritate audiences. Successful emotional triggers foster positive associations, domain attachment, and even advocacy, highlighting their critical importance in marketing communication strategies.

References

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