Create Adtech Plan Samples For Existing Ad Technologies

Create An Adtech Plansamples Of Existing Adtech Plans For Advertising

Create an AdTech Plan Samples of existing AdTech Plans for Advertising Class at National University. Consider resources available and which are earned, shared, paid and owned as well as how to measure. Create the AdTech for National University You are the Ad Manager for National University. Using what you know about Higher Education Advertising from last week, your assignment is to create the plan, starting with some tools. You may not know many yet, but this will get you started. Use the examples below to help you get started and creative. Steps to Create An AdTech Plan 1. Review sample AdTech plans for other companies to get ideas (several examples follow this page). 2. On a blank sheet of paper, decide what are the visual elements or ad media and tech that you will need for your plan. 3. Find stock images or create simple images that convey the ideas and organize them according to the way you want. 4. Create a PPT that you will be using for future assignments and place these images. In the “notes” you can explain further. Use “Insert” and “shapes or “smart art” to help you. 5. Review your work to see that it reflects the intention of your Advertising and Technology Plan. 6. (Optional) Share with a classmate or friend in your work or home. Can you explain it?

Paper For Above instruction

Creating an effective AdTech plan for National University involves strategic integration of various digital tools and resources, aligned with the university's marketing goals and resource capabilities. As the Ad Manager, the primary objective is to leverage paid, owned, shared, and earned media channels to attract prospective students, strengthen brand awareness, and foster engagement through a comprehensive digital ecosystem.

The first step entails reviewing sample AdTech structures from other institutions and companies. These samples typically include stacks of tools categorized under different marketing resources—such as customer relationship management (CRM) systems, social media platforms, programmatic ad buying, content management systems, analytics, and measurement tools. For instance, a typical university’s AdTech stack might include Google Analytics for data tracking, Facebook Ads for paid social outreach, email marketing platforms like Mailchimp for nurturing leads, and content management systems (CMS) like WordPress for website management (Kim & Ko, 2012; Chaffey & Ellis-Chadwick, 2019). Analyzing these examples helps determine which tools are most suitable for National University's context.

The next phase involves selecting visual elements and media channels necessary to execute the plan. Visual assets include stock images, simple graphic icons, or custom visuals that reflect Higher Education themes—such as classrooms, graduation ceremonies, or students engaged in campus activities. These visuals need to be organized systematically within a PowerPoint presentation designed to communicate the plan effectively. Using PowerPoint’s Insert, Shapes, and SmartArt features, the AdTech stack can be visually represented, showing how each tool interacts within the marketing funnel—from awareness to conversion to retention (Kotler & Keller, 2016).

Deciding resources involves identifying which aspects of the marketing mix are earned, shared, paid, or owned media. For example, the university’s website is an owned asset, social media channels are shared media, paid advertising through Google Ads or social media campaigns constitutes paid media, and positive media coverage or student reviews represent earned media (Lemon & Verhoef, 2016). Each resource plays a role in the overall strategy, especially when integrated into tracking and measurement systems.

Measurement is crucial for evaluating success. Tools like Google Analytics can track website engagement, while social media analytics tools monitor reach and engagement metrics. Conversion tracking via pixels and UTM parameters helps assess campaign performance, guiding data-driven decisions for optimization (Ranchhod & Raman, 2018). Setting KPIs such as application conversions, website visits, or engagement rates provides quantifiable benchmarks.

Ultimately, an effective AdTech plan combines these elements into a coherent visual and strategic framework, facilitating ongoing evaluation and adjustment. Sharing the plan with colleagues or peers can further refine its clarity and applicability, ensuring that all stakeholders understand how digital tools and resources synergize to meet the university’s marketing objectives. With continuous review and adaptation, this plan fosters a dynamic digital marketing approach conducive to attracting and enrolling prospective students.

References

• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Kim, A. J., & Ko, E. (2012). Do social media marketing efforts enhance customer equity? An empirical study of online fashion retailers. Journal of Business Research, 65(11), 1645-1653.
• Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), 69-96.
• Ranchhod, A., & Raman, K. (2018). Big Data and Analytics in Marketing. Marketing Intelligence & Planning, 36(4), 399-414.
• Additional scholarly sources and industry reports on AdTech and MarTech stacks to be incorporated as per the latest research developments.