Current Ad Tagline: Double Your Problems Weekly

Current Ad Tagline Double The Youproblems Weakly Related To Pr

Current ad: Tagline: “Double the You†Problems: •Weakly related to product •Creates confusion Am I going to turn into a beaver? •Bizarre humor Why our tagline/ads? Tagline: “Double or Nothing†• Catchy • Memorable • Common phrase Ads: •Concise •Pertinent to product •Appeal to humor Ads Math Dinner Darts Doubleshot - Math.3gp Doubleshot - Dinner.3gp Doubleshot - Darts.3gp Facebook Expand reach on Social Media expose all facebook users to Doubleshot product Establish Facebook Page Encourage Consumer Videos Ask consumers to post and share their own videos to page with #doubleornothing Important to Establish Credibility Possible pages for alternative recipes Ordering a Doubleshot on ice at on site store Twitter Participate in industry conversation Easy to reach large number of followers Engage with followers Tweets are short and simple Understanding tool Target audience expectations ORM (Online Reputation Management) See complaints/compliments in real-time Vine Perfect for the short ads Maximum of 7 second videos Highlight brand advocates Entertainment anywhere & everywhere Easy to reach followers Behind the scenes videos Promote contests using hashtags #DoubleOrNothing YouTube Ability to directly advertise Can segment target audience thanks to Google AdWords integration Ads normally have 3 second waiting time to skip Very few will skip last 4 seconds of ad Encourages sharing on page of the video itself Organize into a playlist so people can go through all of them quickly YouTube â— 15 second ads are “the new blackâ€, why not half that? â—‹ The number of 15-second television commercials jumped more than 80 percent between 2008 and 2012 according to Nielsen Media Research Consumers are developing the same “avoidance†tendencies they do online as they do with TV Short-form video ads produce 25% higher brand recall and 42% higher purchase intent for product or service Management 439 Assignment-Final Exam Name Texas A&M-Commerce In partial fulfillment of the requirements for MGT 439 Professor Lloyd M. Basham December 9, 2018 (The above [and the next 3 lines] starting with “In partial fulfillment…..†may be single spaced). Table of Contents Abstract or Introduction 3 Statement of the Problem (or whatever the next topic is) 4 (And so forth for each major topic subject area) References (Whatever the page #) Appendix (Whatever the page #) (Every line entry is double spaced) lease note special use of page number at center of page for Table of Contents at the bottom of this page.)ii 3 Abstract or Introduction (This is not necessarily a page long but is usually a paragraph or two; in some cases for very in depth papers and/or reports the Abstract or Introduction may be greater than a page. Its purpose is to concisely tell the reader what is the paper/report about). THIS IS YOUR FIRST PAGE OF TEXT THAT IS COUNTED TOWARD THE MINIMUM TOTAL OF PAGES REQUIRED FOR THE ASSIGNMENT (Margins are 1’’ from the top and bottom and left and right. So the text of the body of the paper appears to be well uniform “inside a box or rectangle, if you will. In addition please remember the font that is listed in the syllabus). (Also everything is double spaced) (Please note the numbering of the pages) 4 Statement of the Problem or whatever the next subject/topic is (This is usually the first full page of text). (Also the beginning of the paragraph is indented – not flush with the margins as internet text is) (Use the centering of the page to list the major heading as the particular part of the assignment, i.e.

Conceptual Assignment; Personal Application and Contemporary or Controversial Project). All text included in the paper have the below standards and requirements. PLEASE GIVE REFERENCE SOURCE CREDIT. SEE APA, EDITION 5 AS TO PROPER USE OF REFERENCING IN THE BODY OF THE PAPER. Academic Honesty (Whatever page # that is for the Reference page after the body of the report) ? References Gous, M. (2003). Leadership in support of learning for an unknown future. Paper presented at the HERTDSA 2003 conference. Retrieved March 26, 2005, from . Knight, P., & Trowler, P. (2001). Departmental leadership in higher education. Buckingham England: SRHE/Open University Press. Kouzes, J.M., & Posner, B.Z. (2003). The leadership challenge. In J.Kouzes & B. Posner (Eds.), Enlist Others (pp. 153). San Francisco: Jossey-Bass. (Please note the following: · Centering of the word Reference for the Reference page · The author of the reference is entered first and is “left justified†· Each entry is double spaced · Above is examples of references from 1. the internet, 2. article in journal, and 3. a book. · Examples of other types of references are in APA, 5th edition. Appendices (or the Word Appendix if one only has one appendix on the next page). (Note the centering of the page for the title Appendices). Also, note the centering at the bottom of the page for the page number) 12 (Whatever next sequential number of page should be) 13 APPENDIX A (Following listing of Appendix should continue with alpha B, C. etc.) (Note that the paging goes back to right corner). Typically this is the section for tables, graphs, etc. The glossary of terms may be placed in an appendix. Many individuals prepare a table of the glossary and the matrix of the table has the term, definition and then an example. Always remember to give reference credit to the source that you obtain both the term and the definition. (The glossary may also be in the body of the paper). THE GLOSSARY IS NOT COUNTED AS TO THE TOTAL NUMBER OF PAGES IN MEETING THE ASSIGNMENT REQUIREMENTS. Therefore, in Week One if an individual included the glossary in the body of the paper then the text, beginning with page 3 should go more than 8 pages. Did not deduct points for this for Week One but deduction will be applicable for the following weeks. Rubric For Final Exam-Case Criterion Submittal due on Sunday, May 5th by 11:59pm Central Standard Time (CST) (the last day of class) . No exceptions and/or extensions will be granted for any reasons because of the length of time that has been given for its completion. Unsatisfactory-C or 4 pages of text per answer to each question. No maximum number of pages. Basic Requirements 1. Extent of coverage 1. Authority and accuracy of sources 1. Demonstrated research outside text. Did not meet Satisfactory requirements . WAS NOT SUBMITTED BY TURN-IN DEADLINE (ZERO POINTS IF LATE). . No objective reference sources were used. Sources cannot be verified. No Citation Met minimum of 2 full text pages of text from top to bottom margin for each answer to each question Submittal Had: Title page Table of Contents Abstract Text 2 full text pages for each answer to each question References (2) Appendix Submittal Had: Title page –only one Table of Contents-only one Abstract- only one Text 3 Full text pages from top to bottom margin for EACH ANSWER to each question References (Minimum of 2) Appendix .

In addition to meeting Satisfactory requirements, , research/materials include tables, charts and/or graphs with explanations. Text 4 plus Full text pages from top to bottom margin for EACH QUESTION. Extensive literature review with multiple types of sources; demonstrating a superior variety of media formats were used/cited. Appendix Appendix included table/charts/illustrations – NO definitions or glossary of terms) for each question for the four questions answered for the Final Exam -Case TURNITIN Submittal percentage was less than 25%. If submittal is greater than 25% then submittal is classified as plagiarism and accordingly assigned zero points. If percentage is greater than 25% then student has not written the assignment in their own words. Final Exam - Case due 5/5 -Represents 20% of grade. THE EXAM IS WORTH 20 POINTS. TIMED: Use Strategy concepts and theories (specify SWOTT analysis) to substantiate your answers . THE RUBRIC FINAL EXAM CASE 2019 (IN THE DOCUMENT SHARING FILES) CONTAINS THE METRICS, MEASUREMENTS, CRITERIA AND REQUIRMENTS FOR EVALUATING THIS EXAM. STRONGLY ADVISE THAT YOU REVIEW THIS RUBRIC PRIOR TO BEGINNING THE EXAM. It always amazes me when a student never reviews the Rubric for the assignment as it will present the standards, requirements and expectations for the grading of the assignment. For instance, please note in this Rubric that the following is stated: “Grading of each exam question lacking an Appendix will automatically begin at 3.5 points before other deductions are made for deficits not included within the submittal†And one might ask why for the 30% value of an Appendix. The answer is if one cannot summarize what they have written in a graph, chart or illustration; then, they do not understand what they have written!!!! Also, please note below the requirements of 4 questions which by deduction means there will be required 4 Appendices!! It will be essay. It will have 4 questions and a minimum 4 pages per questions for a minimum total of 16 pages of text and maximum page requirement of FULL-page TEXT. These sixteen pages do not include Cover Sheet, Table of Contents, Reference page or the 4 separate and independent Appendices. Please review the Rubric Final Exam Case 2019 in the Document Sharing files. It will be due on Sunday, May the 5th by 11:59pm (the last day of class). No exceptions and/or extensions will be granted for any reasons because of the length of time that has been given for its completion- 14 days. Submission Folder Week Sixteen It will be posted on Monday morning (April 22nd) at 8:00am at the beginning of Week Fifteen, no sooner or later; so, students should plan their schedules accordingly. Case Exam – Instructions (due Sunday, May the 5th) Before you begin the Exam and/or Case Analysis you should conduct extensive External and Internal Research on Chipotle Mexican Grill!!!!! Utilize Strategy Concepts and Techniques for Crafting and Executing Strategy that are presented within your textbook. The basic question is CAN THE COMPANY RECOVER FROM ITS E. COLI DISASTER AND GROW CUSTOMER TRAFFIC AGAIN. The following four questions and their related answers required the utilization of Strategy Concepts and Techniques for Crafting and Executing Strategy that have been presented within your textbook. Please answer the following four Case Exam questions: 1. What are the Key Success Factors that will affect the ability of the CHIPOTLE to survive? Identify these Key Success Factors and how they can be applied to retain customers and "weather" the crisis? 2. How do the CHIPOTLE's present SWOTs address the threats from the present crisis? Identify the SWOTs and provide solutions as to how to return to profitability? 3. What are the current ethical standards confronting CHIPOTLE and how can they be applied to ensure Social Responsibility and Sustainability? 4. What type of Best Practices might be structured and what types of controls implemented to regain the customer's confidence in CHIPOTLE's products? Areas that need to be researched in order to provide data and information for answering the above questions would include Technology and process changes impacting the fast food industry. Government Regulation of the fast food industry *Criteria and actions that must be proven to regain consumer confidence in a company’s products that have suffered extensive negative media attention. Submittal of exam should be in APA format. Please refer to APA Template in the Document Sharing files. Submittal of the Case Exam should be in the Week Sixteen Submission Folder prior to 11:59pm on May the 5th. REMEMBER THE BELOW EXTRACTION FROM THE SYLLABUS: Turnitin tool: Red Bull “Red Bull gives you wings†Red Bull Gives you Wings Current Brand Positioning Red Bull Position itself as highly motivating energy drink which provides you enough strength to jump out of your box and enables you to do the impossible. “Red Bull Gives You Wings†Red Bull’s Social Media Twitter Red Bull Instagram Red Bull Facebook Red Bull YouTube Social Media Overview Strongest following on Facebook: 48 Million Strengths: Consistent theme over all platforms. Possible Improvements: More frequent posting on social media Strong interaction between social media team and consumers. SWOT Analysis Strengths: Strong and free cash flow Reliable suppliers Product innovation Customers' satisfaction Highly successful marketing strategies Highly skilled work force Excellent returns on capital expenditures Excellent performance in new markets SWOT Analysis Weakness: High attrition rate in work force Not highly successful integrating firms with different work culture Lack of efficient and proper financial planning Low investment in new technologies Not spending much in development and research as compared to its competitors. SWOT Analysis Opportunities for Red Bull: Opening of new markets Governmental green derive and new environmental policies Decreasing cost of transportation New trends in customer’s behavior Economic uptick and increase in customer spending The impact of new taxation policy Low transportation rates.

SWOT Analysis Threats: Intense competition Currency fluctuation (as it is operating business in various countries). No innovation Imitation of local and counterfeit products Changing consumer’s behavior from manual shopping to online shopping. Company can face lawsuits in different countries. Targeted Audience Demographics 16-30 years old Mainly males and partly female consumers Targets wealthy consumers Students, working professionals, sports enthusiasts, athletes audience. Psychographics Students, business class and working class executives Ambitious and open to experience. Regular users Medium usage rate Medium loyalty ratio Enthusiastic attitude towards product Media Activity and Barriers to Use Commercial Ads Encourages its users to jump out of the box Consistent theme with variety of unique and innovative content Make sure product is presented in a good way Primary Competitors Primary Competitors Pepsi-co: Coca-cola Diet Pepsi Dasani Mountain dew PowerAde Marinda Cappy Pepsi Max Hi-C Starbucks Caffeine free coca-cola Aquafina Nestea Nestle: Nescafe Blue bottle coffee Alcon Strength and Weakness of Competitors The competition among Red bull and competitors is very high as all the brands have Strong media presence Popular commercials Customer engaging content Innovation in media advertisement Strong fan following on almost all media platforms. Current Tag Lines of Red Bull’s Competitors Tagline of Pepsi: Live For Now Tagline of Nestle Good Food, Good Life Tagline of Coca-cola: Taste The Feeling Competitor’s Social Media Competitor’s Social Media Competitor’s Social Media Thank You INTEGRATED MARKETING CAMPAIGN ‒Ad Review ‒Brand—Category Review ‒IMC Social Media Campaign â‘ New tagline (& why it’s stronger than current)—creative brief â‘ 30-60 second viral ad â‘ Extend tagline in 3 social media platforms Facebook—Twitter—Instagram—Snapchat? • Your team should act as an ad agency with the class as the client • Each agency has chosen a brand with weak advertising • The final phase of the assignment is to: • Create a new tagline for the brand you’ve chosen • Develop a storyboard for a 30 second viral ad • Turn the storyboard into a video for a 30 sec viral ad • Extend campaign into social media—using 3+ social media platforms (Facebook—Twitter—Instagram—Snapchat? • Your team should act as an ad agency with the class as the client • Each agency has chosen a brand with weak advertising • The final phase of the assignment is to: • Create a new tagline for the brand you’ve chosen • Develop a storyboard for a 30 second viral ad • Turn the storyboard into a video for a 30 sec viral ad • Extend campaign into social media—using 3+ social media platforms (Facebook—Twitter—Instagram—Snapchat? • Your team should act as an ad agency with the class as the client • Each agency has chosen a brand with weak advertising • The final phase of the assignment is to: • Create a new tagline for the brand you’ve chosen • Develop a storyboard for a 30 second viral ad • Turn the storyboard into a video for a 30 sec viral ad • Extend campaign into social media—using 3+ social media platforms (Facebook—Twitter—Instagram—Snapchat? • Your team should act as an ad agency with the class as the client • Each agency has chosen a brand with weak advertising • The final phase of the assignment is to: • Create a new tagline for the brand you’ve chosen • Develop a storyboard for a 30 second viral ad • Turn the storyboard into a video for a 30 sec viral ad • Extend campaign into social media—using 3+ social media platforms (Facebook—Twitter—Instagram—Snapchat? • Your team should act as an ad agency with the class as the client • Each agency has chosen a brand with weak advertising • The final phase of the assignment is to: • Create a new tagline for the brand you’ve chosen • Develop a storyboard for a 30 second viral ad • Turn the storyboard into a video for a 30 sec viral ad • Extend campaign into social media—using 3+ social media platforms (Facebook—Twitter—Instagram—Snapchat?

Paper For Above instruction

The provided ad campaign critique and strategic overview reveal significant weaknesses in the effectiveness of the current advertising approach, notably exemplified in the tagline “Double The You Problems.” The critique underscores how the tagline is weakly related to the product, causes consumer confusion, and employs bizarre humor that diminishes brand clarity and impact. Instead, a more compelling, clear, and memorable tagline is necessary to strengthen brand positioning and consumer perception.

The alternative tagline “Double or Nothing” is proposed because it is catchy, memorable, and leverages a common phrase that resonates widely. This phrase can be effectively integrated into concise ads, social media campaigns, and multimedia ads to reinforce brand identity.