Data-Driven Business Problem In Maruti Suzuki India ✓ Solved

Data-Driven Business Problem in Maruti Suzuki India

Refer to the given case study and select a data-driven business problem that can be addressed using action research to be the basis for your research report. Prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be from professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources.

Describe the research problem, including the context in which it exists. In other words, what caused or precipitated this problem? What has already been done to address it?

Describe the key stakeholders (or potential stakeholders) of your business problem. In other words, who are the people who have the most to gain or lose from a decision?

Explain the research objective. How would it benefit the stakeholder to know the results?

Develop a research question based on the research objective that clearly and concisely articulates in one sentence the purpose of the study.

Discuss the key real or potential ethical issues or challenges of the study. Consider how data will be collected and protected, and how human subjects will be used, treated, and protected.

Sample Paper For Above instruction

The rapid evolution of the automobile industry in India, characterized by increased competition and changing consumer preferences, presents significant challenges for established manufacturers like Maruti Suzuki. Despite holding a dominant position in the A-segment market, Maruti Suzuki faces decline in market share due to insufficient innovation and product management shortcomings. This research aims to identify a data-driven business problem related to the company's product offerings and formulate actionable solutions using an action research framework rooted in scholarly literature.

The core business problem revolves around Maruti Suzuki's decreasing market share in the competitive Indian compact car segment. Although the company has historically succeeded due to its affordability and reputation for quality, recent market trends suggest an erosion of these advantages due to competitors' innovations and diversified product portfolios. The problem is precipitated by a lack of comprehensive data analysis that captures evolving customer preferences, technological advances, and competitor strategies. Prior efforts to address this, such as marketing campaigns and minor product updates, have failed to sustain growth, indicating a need for a more systemic, data-driven approach.

Stakeholders involved include internal stakeholders like Maruti Suzuki's product management teams, marketing departments, and executive leadership, all of whom are responsible for strategic decision-making. External stakeholders encompass customers who seek innovative and tailored automobile options, suppliers, and automotive industry regulators. Stakeholder analysis reveals that customers stand to gain the most from improved product offerings, while the company benefits from increased market share and competitive advantage. Conversely, competitors may be impacted as a result of Maruti Suzuki's strategic repositioning.

The primary research objective is to determine whether Maruti Suzuki can leverage data analytics to innovate its product line, specifically by developing hybrid models that meet emerging customer demands. The research aims to inform decision-makers about consumer preferences, technological integration, and market gaps, ultimately aiding them to craft more competitive products. Stakeholders will benefit from insights that enable strategic planning, reduce risks, and foster innovation aligned with customer expectations.

The central research question is: "Can Maruti Suzuki utilize data analytics to develop innovative hybrid hatchback models that restore its market leadership in the Indian A-segment?" This question aims to explore the potential for technological and consumer-driven innovation to reinstate competitive advantage.

Key ethical considerations include ensuring rigorous data privacy and confidentiality protocols, particularly when collecting personal customer data. Ethical issues also stem from the need to obtain informed consent from survey participants and to treat human subjects with respect, fairness, and transparency. Protecting data from unauthorized access and ensuring compliance with data protection regulations (e.g., GDPR) are fundamental commitments to uphold integrity and trustworthiness of the research process.

Scholarly theories relevant to this problem include the diffusion of innovation theory, which explains how new products penetrate markets, and the resource-based view, emphasizing internal capabilities for competitive advantage. For example, adopting an innovative product development strategy aligned with consumer adoption models can help predict market acceptance. However, biases and limitations such as industry-specific dynamics and data collection challenges could impact research validity. These factors necessitate transparent acknowledgment and mitigation strategies in research design.

Another pertinent study examined Honda's response to emerging hybrid technology demands, successfully leveraging customer insights and R&D investment to sustain market leadership, offering valuable lessons for Maruti Suzuki. Similarly, Hyundai's strategic deployment of data analytics in product innovation serves as a model for addressing similar challenges within the Indian automobile market.

References

• Navaneetha, B., Padmasri, R., & Pavithira, A. (2018). A ratio analysis of Maruti Suzuki India Ltd. International Journal of Advanced Research, 4(3), 06-10.
• Rao, R. P. (2017). Industrial disputes: Its causes with special reference to Maruti Suzuki India. International Journal of Engineering and Management Research (IJEMR), 7(1), 61-64.
• Yuvarani, V. (2020). A Study on the Financial Performance of Maruti Suzuki India Limited. Studies in Indian Place Names, 40(50).
• Thakur, R. (2019). Competitive strategies in Indian automobile sector. Journal of Business Strategies, 33(4), 45-60.
• Prasad, R. (2020). Innovation and Market Dynamics in the Indian Car Industry. Asian Journal of Business Research, 10(2), 142-155.
• Choudhury, P., & Mukherjee, S. (2017). Customer preferences and product innovation in Indian automobile industry. International Journal of Consumer Studies, 41(3), 319-326.
• Patel, S., & Desai, M. (2019). Data analytics for competitive advantage in automotive manufacturing. Journal of Data Science & Analytics, 8(1), 23-34.
• Ghosh, A., & Roy, S. (2018). Role of technology in automobile innovation. Technovation, 72-73, 21-31.
• Lee, J., & Lee, S. (2019). Innovation diffusion and consumer adoption models. Marketing Science, 38(6), 920-935.
• Honda Motor Co. Ltd. (2019). Annual Report 2019. Honda Corporate Publications.