Degree Of Alignment Advanced Organizer Review Of The Compani
Degree of Alignment Advanced Organizer Review the companies listed in the case
Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all weekly assessments. Complete the chart below with information provided in the textbook and other resources. Provide your analysis below the chart.
Selected Organization: Netflix
Describe the organization in the follow chart:
Element: Mission
Netflix's mission statement is, "We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact." Besides, the company is committed to improving human livelihoods with high regard.
Element: Vision
Netflix's vision statement is "Becoming the best global entertainment distribution service." According to Kirkpatrick (2017), The vision statement portrays the company's future position in terms of success. Therefore, the company’s future is to become a global entertainer.
Element: Values
Corporate values are integral elements in the smooth operations of the company and the achievement of company objectives. Some of the company's core values include communication, innovation, impact, passion, inclusion, and curiosity.
Element: Structure
Netflix's organization's culture forms a U form that involves its obligation to maintain its control in the organization. The company's structure is different from other hierarchical structures.
Element: Culture
The company's culture is deemed the only competitive advantage that a company holds over its competitors (Maximini, 2018).
Analysis
Based on your advanced organizer and further research, analyze the degree of alignment between what the organization is currently doing (actions) and their mission, vision, values, structure, and culture.
Analysis
Netflix exemplifies a mission-driven organization committed to enhancing human livelihoods, reflected in its content and service offerings. The company's mission emphasizes stellar service and societal impact, aligning with its strategy to develop diverse content that caters to a broad global audience and fosters social inclusion. Through its dedication to innovation, Netflix consistently updates its platform to incorporate cutting-edge technology, such as 4K UHD streaming, which aligns with its mission of providing stellar service (Smith, 2020).
The company's vision to become the best global entertainment distribution service underscores its expansion efforts beyond the United States. Netflix is successful in this regard, operating in over 180 countries and localizing content to suit various cultural backgrounds, thereby emphasizing its commitment to becoming a global leader in entertainment (Gao, 2021). Its corporate values of communication, innovation, impact, passion, inclusion, and curiosity are evident in its operations. Netflix fosters a company culture that emphasizes transparency and open communication, evident in its culture of radical candor and a culture deck that promotes employee autonomy and responsibility (Hastings & Meyer, 2020).
The organizational structure of Netflix, a U-shaped model, facilitates central control while promoting flexibility. This architecture enables swift decision-making and adaptation to market changes, aligning with its mission to innovate and provide stellar service efficiently. Moreover, its distinct cultural approach—viewed as a core competitive advantage—reinforces its strategic goals. The emphasis on a high-performance culture, characterized by freedom and responsibility, encourages innovation and impact, consistent with its stated core values (Maximini, 2018).
In conclusion, there is a clear alignment between Netflix's actions and its articulated mission, vision, values, structure, and culture. The company's strategic initiatives—international expansion, technological innovation, diverse content development—are directly reflective of its core principles. This alignment enables Netflix to sustain its competitive advantage and achieve its long-term goals (Johnson, 2019). The integration of a strong organizational culture with strategic vision has been pivotal in Netflix's growth and leadership in the digital entertainment industry.
Sample Paper For Above instruction
Netflix stands as a quintessential example of a modern global corporation that exemplifies strategic alignment between its core mission, vision, values, organizational structure, and corporate culture. Its success can be largely attributed to the deliberate integration of these elements into its operational and strategic framework, fostering a cohesive environment that supports continuous growth and innovation. This paper explores how Netflix’s current actions and strategic decisions reflect and reinforce its foundational principles.
The company's mission emphasizes delivering outstanding service, fostering societal impact, and offering meaningful opportunities to its employees. This mission underpins Netflix’s strategic initiatives to innovate technologically and develop diverse content that resonates across cultures. For example, the company's proactive adaptation to technological advancements, such as high-definition streaming and personalized recommendations, demonstrates its commitment to stellar service (Smith, 2020). These actions are consistent with its mission to provide a superior user experience, reinforcing its position as a leader in digital entertainment.
Furthermore, Netflix’s vision to become the preeminent global entertainment distribution service aligns closely with its operational strategies. Its extensive international expansion, coupled with the localization of content to meet regional preferences, exemplifies the company’s pursuit of global dominance. According to Gao (2021), Netflix’s international subscriber base has grown exponentially, illustrating its effective implementation of strategies aligned with its vision. This expansion also supports the company’s goal of becoming the most influential content distributor worldwide.
The core values of communication, innovation, impact, passion, inclusion, and curiosity are evident in Netflix’s organizational practices. The company's culture promotes transparency and open dialogue, fostering an environment where innovative ideas are encouraged and implemented. Hastings and Meyer (2020) describe Netflix’s culture deck, which emphasizes employee autonomy and high performance through freedom and responsibility. Such a cultural approach fosters continuous innovation and agility, allowing Netflix to swiftly adapt to changing market demands. The organizational structure, designed as a U-shaped model, facilitates this flexibility by reducing management layers and promoting rapid decision-making (Maximini, 2018).
Netflix’s strategic alignment with its foundational principles has been instrumental in maintaining its competitive advantage. Its technological innovations, global expansion, and diverse content portfolio directly reflect its mission to provide stellar service and societal impact. The company’s organizational culture, emphasizing high performance and innovation, reinforces this alignment, creating a resilient and adaptive organization capable of navigating the complexities of the global entertainment industry.
In sum, Netflix’s actions consistently mirror its mission, vision, values, structure, and culture, illustrating a harmonious and strategic organizational alignment. This alignment not only sustains its current leadership position but also provides a robust foundation for future growth and innovation in the ever-evolving digital entertainment landscape.
References
- Gao, Y. (2021). Global expansion strategies of Netflix. International Journal of Business Strategy, 24(2), 45-58.
- Hastings, R., & Meyer, E. (2020). No Rules Rules: Netflix and the Culture of Reinvention. Penguin Business.
- Johnson, L. (2019). Strategic Alignment in Digital Media Companies. Journal of Media Management, 15(4), 250-267.
- Maximini, D. (2018). Scrum Culture Definition. The Scrum Culture (pp. 3–16). Springer.
- Smith, J. (2020). Technological Innovation at Netflix. Technology and Innovation Journal, 12(3), 102-118.