Deliverable 7: Name The Company And Pick Another Country For ✓ Solved

Deliverable 7wname The Companypick Another Country That You Want To I

Deliverable 7wname The Companypick Another Country That You Want To I

Deliverable 7 wName the company Pick another country that you want to introduce this too No more than 3 minutes long Part one (2 flyers) Part #2 (2 flyers) US and other country Logos for U.S. and other country Social media post (for both countries) needs to be more in-depth Part 5 policy for the employees of both countries Deliverable 7 wName the company Pick another country that you want to introduce this too No more than 3 minutes long Part one (2 flyers) Part #2 (2 flyers) US and other country Logos for U.S. and other country Social media post (for both countries) needs to be more in-depth Part 5 policy for the employees of both countries

Deliverable 7 - Using Visual Communication to Deliver a Global Message Competency This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.

Scenario You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice. The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review.

They have asked that the total video presentations' length be under three minutes, and that you present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate links need to be submitted for their review, along with your instructional document for the communication team. Visual Campaign Elements: 1. Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S. viewers and to your targeted viewers from the other global country of your choice. Both of these documents should strategically utilize the following visual communication elements: 1. color 2. lines 3. balance 4. contrast Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience. 2. Find two different images to be used on the organization's website page. One will be for the U.S. website, and one for the website in the country of your choice. Be sure that each of these images visually appeals to these two targeted audience viewers, and that the visual enhances the message to help eliminate racial prejudice. In your video presentation for the board of directors, identify and analyze the visual elements of cultural familiarity, semiotics, and emotional appeal (cognitive). Additionally, explain how each of those visual elements visually persuades the U.S. and global viewers in different ways. 3. Design two logos for this anti-racism campaign. One logo should be designed for U.S. audiences, and the other should be designed for the other country of your choice. Design your video presentation to explain how each of these logos can clearly be seen on both small and large settings (example: cell phone app size and billboard size), as well as a comparison of how the color, lines, and visual elements are specifically designed to visually appeal to each of these different countries. 4. Create two social media posts, one for the United States and one for the other country of your choice. The posts should include text, images, and the logo matching the country where the social media post will appear. In your video presentation to the board members, compare and analyze how these visual elements (the images and the logo) emotionally engage and persuade each specified target audience (the United States and the country of your choice) to reduce and eliminate racial prejudice. 5. Create a one-page instructional document for your communication team members outlining the ethical concepts regarding finding and using visuals in communication. Within your instructional document, use images and/or clip art to enhance each of your points in the document, and address the following items: 1. How might the organization properly obtain and use images from outside sources? 2. What are the dangers and problems that arise when altering and digitally enhancing images?

Sample Paper For Above instruction

Addressing the global issue of racial prejudice through strategic visual communication requires a nuanced understanding of cultural, psychological, and ethical factors. This paper explores the design and implementation of a culturally sensitive anti-racism campaign targeted at both United States (U.S.) and international audiences, emphasizing visual elements, branding, digital content, and ethical practices.

Introduction

In recent years, racial prejudice has persisted as a pressing social issue that transcends borders, necessitating global campaigns rooted in effective visual communication. The challenge lies in crafting messages that resonate differently with diverse cultural groups while maintaining clarity of purpose. This project aims to develop a comprehensive visual campaign, including flyers, images, logos, and social media posts, tailored for audiences in the U.S. and one other country of choice, such as Japan. The overarching goal is to promote racial harmony and understanding by leveraging visual elements that appeal cognitively and emotionally to both groups.

Designing Promotional Materials: Visual Elements and Cultural Sensitivity

The campaign's promotional materials—flyers and pamphlets—serve as primary outreach tools. The visual elements of color, lines, balance, and contrast are carefully selected to evoke specific responses. In the U.S., vibrant colors such as blue and yellow symbolize optimism and diversity, while in Japan, the use of culturally significant colors like red and white reflects harmony and tradition. Lines are employed to guide the viewer’s eye strategically: dynamic, curved lines in U.S. flyers suggest inclusivity and movement, whereas straight, ordered lines in Japanese flyers evoke stability and order. Balance and contrast are manipulated to ensure visual engagement, with a focus on cultural appropriateness to enhance message interpretation.

Cultural and Semiotic Analysis of Imagery

Two images are chosen to represent the campaign online: one tailored for the U.S. website, depicting multicultural individuals engaging in community activities, and one for the Japanese website, featuring harmonious groups in traditional settings. These images incorporate visual cues such as familiar cultural attire, gestures, and backgrounds to foster cultural familiarity. Semiotic analysis reveals how symbols like unity signs, racial harmony motifs, and color association reinforce the campaign’s message, appealing to viewers' subconscious cues. Emotionally, imagery depicting hope, unity, and respect elicits empathetic responses, crucial in reducing racial prejudice.

Logo Design and Scalability

Two distinct logos are crafted: the U.S. logo employs a patriotic color palette—red, white, and blue—with interconnected hands symbolizing unity. The Japanese logo utilizes minimalist, flowing lines with culturally meaningful motifs like cherry blossoms intertwined with human figures. Both logos are designed to be scalable, maintaining clarity at small sizes, such as on mobile apps, and large formats, like billboards. The choice of color schemes and line styles ensures cultural appeal and recognizability, vital for cross-medium effectiveness.

Social Media Campaigns: Engagement and Persuasion

Social media posts tailored for each country integrate culturally appropriate images and logos to maximize emotional impact. The U.S. post features diverse faces with positive, uplifting messaging, using bold text and vibrant backgrounds. Conversely, the Japanese post emphasizes harmony and collective identity, with subdued colors and harmonious arrangements. Each post’s visual elements are crafted to evoke emotional responses aligned with cultural values, increasing the likelihood of persuading audiences to endorse anti-racist attitudes.

Ethical Considerations in Visual Communication

An instructional guide addresses ethical considerations for sourcing and altering images. Proper acquisition involves obtaining images from licensed or consented sources, avoiding copyright infringement. Digital enhancements should preserve authenticity, avoiding distortions that could mislead audiences or distort reality. Transparency and respect for cultural sensitivities are paramount to maintain credibility and avoid ethical pitfalls that could undermine the campaign’s integrity.

Conclusion

Effective visual communication that respects cultural differences and adheres to ethical standards plays a pivotal role in combating racial prejudice globally. Tailoring visual elements—colors, lines, imagery, and logos—to specific cultural contexts enhances message resonance, fostering empathy and understanding across borders. Future campaigns should continue to prioritize cultural sensitivity and ethical practices to maximize positive social change.

References

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