Describe The Company You Selected: Buffalo Wild Wings

Describe The Company That You Selected Buffalo Wild Wings Inc The P

Describe the company that you selected (Buffalo Wild Wings Inc), the products/services they offer, and the history of the company. Next, analyze Buffalo Wild Wing’s strategy, mission, and organizational structure. In your analysis, include the following: What does the strategy, mission, and organizational structure say about the company? What are the positive aspects of the strategy, mission, and organizational structure? What are the company’s short-term and long-term goals? What are ways to improve the strategy, mission, and organizational structure? Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information. Your project must be a minimum of two and a half pages in length, not including the title and reference pages. Include an introduction paragraph.

Paper For Above instruction

Buffalo Wild Wings Inc., commonly known as B-Dubs, is a prominent American casual dining restaurant chain specializing in Buffalo wings and various sauces, along with other American cuisine such as burgers, fries, and salads. Established in 1982 in Columbus, Ohio, Buffalo Wild Wings has grown to become a major player in the fast-casual dining industry, with hundreds of locations across the United States and internationally. The company’s unique focus on a sports bar atmosphere, combined with a wide array of wing flavors and a lively environment, has distinguished it in a competitive market.

The company’s primary products include a variety of chicken wing offerings, ranging from traditional bone-in and boneless wings to a selection of sauces and seasonings tailored to different flavor profiles. Beyond wings, the menu features wraps, burgers, salads, and beverages, including a comprehensive selection of beers and cocktails. Buffalo Wild Wings also emphasizes its role as a social spot for sports fans, offering numerous televisions and sports-centered marketing campaigns to attract patrons during major sporting events.

Historically, Buffalo Wild Wings was founded by James Disbrow and Scott Lowery, who envisioned creating a casual, sports-themed restaurant serving quality wings. Over the years, the company expanded by franchising and corporate outlets, navigating various industry challenges such as changing consumer preferences and competitive pressures. Notably, it was acquired by Inspire Brands in 2018, which allowed for increased capital and broader strategic initiatives while maintaining its core brand identity.

Analyzing Buffalo Wild Wings’ strategy, mission, and organizational structure reveals significant insights into its corporate identity. The company's overarching mission emphasizes providing a fun, energetic atmosphere where guests can enjoy high-quality food, sports, and social interaction. Its strategy centers on differentiating through a focus on the sports bar experience, extensive menu options, and targeted marketing efforts aimed at sports enthusiasts. The organizational structure exhibits a decentralized model that supports franchisee operations, enabling agility and local adaptation.

The strategy signals a commitment to experiential dining—creating a community hub for sports fans—which positively impacts customer loyalty and brand recognition. The mission underscores the importance of entertainment and quality service, which collectively foster a welcoming environment. The organizational structure, with distinct franchise and corporate divisions, allows operational focus and flexibility, although it also requires strong coordination to maintain brand consistency.

Positive aspects of these strategic elements include a clear brand identity aligned with the sports culture, the capacity to adapt menu offerings to regional tastes, and the leveraging of franchise networks for rapid expansion. The mission promotes a customer-focused ethos that can enhance employee engagement and customer satisfaction. The organizational setup facilitates innovation at local levels while adhering to the corporate standards.

In terms of goals, Buffalo Wild Wings aims to expand its footprint through new locations, increase digital engagement with customers via online ordering and loyalty programs, and innovate menu options to match changing consumer preferences. Short-term goals likely involve boosting sales through promotional campaigns and optimizing operational efficiencies post-pandemic. Long-term objectives focus on sustained growth, brand diversification, and enhancing technological integration for better customer experience.

To improve its strategy, mission, and organizational structure, Buffalo Wild Wings could consider several approaches. Firstly, increasing digital transformation initiatives could streamline ordering, delivery, and customer engagement, aligning with current market trends. Secondly, expanding health-conscious and plant-based menu options might appeal to evolving dietary trends, broadening their customer base. Additionally, reinforcing the franchise management system through training and quality control can ensure consistency and maintain brand integrity amid rapid growth.

Furthermore, refining the organizational structure to incorporate more cross-functional teams could enhance innovation and responsiveness. Developing more sustainable practices, such as eco-friendly initiatives, could also strengthen brand reputation and appeal to socially conscious consumers. Finally, enhancing corporate communication and strategic clarity could better align all stakeholders and facilitate smoother change management processes.

Overall, Buffalo Wild Wings’ strategic orientation reflects a vibrant, customer-centric approach that leverages its core strengths in sports entertainment and diverse cuisine offerings. With targeted enhancements, the company can continue to thrive amid industry competition and evolving consumer expectations.

References

• Inspire Brands. (2022). Buffalo Wild Wings Overview. Inspire Brands. https://www.inspirebrands.com/portfolio/buffalo-wild-wings/
• Buffalo Wild Wings Official Website. (2023). About Us. https://www.buffalowildwings.com/about-us/
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Competitiveness and Globalization. Cengage Learning.
• Porter, M. E. (1985). Competitive Advantage. Free Press.
• Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage: Concepts and Cases. Pearson.
• Barbosa, R., & Farias, M. (2021). Digital Transformation in the Casual Dining Sector. Journal of Business Strategy, 42(3), 45-52.
• Furlow, N. E. (2019). The Impact of Organizational Structure on Business Performance. Journal of Organizational Culture, 14(2), 112-129.
• Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy. Harvard Business Review Press.
• Statista. (2023). Number of Buffalo Wild Wings restaurants in the United States. https://www.statista.com/statistics/?
• Gomez, P., & Jimenez, J. (2020). Consumer Trends in the Restaurant Industry. International Journal of Hospitality Management, 87, 102491.