Describe Your Online Marketing Plan Topic Due In We

Describe your topic for your Online Marketing plan due in week 7

Please submit a one-page proposal describing your topic for your Online Marketing plan due in week 7. Remember that your final paper is a 15-page online marketing plan for a company of your choice.

I expect your paper to be well researched, clearly written, well organized, and generally reflective of graduate-level academic work. Please remember that this paper will focus on an online marketing plan; the company itself does not necessarily have to exist only online. Things to include in a proposal: What (company or product), Why (does the company not exist, are they missing the mark, or do you want to write a new innovative plan for the company), and some preliminary thoughts on "how." This could include a new market you intend to reach or a new strategy you want to employ. This proposal must be in APA format and include external research.

Paper For Above instruction

The development of a comprehensive online marketing plan is essential for companies seeking to establish or enhance their digital presence. The proposal for the upcoming marketing plan provides a strategic foundation, highlighting the company or product of focus, the rationale behind selecting this particular entity, and preliminary ideas on how to approach the plan. For my project, I have chosen to develop an online marketing strategy for a new health-focused mobile application designed to cater to busy professionals seeking quick, personalized wellness solutions. This innovative app aims to leverage data analytics, AI-driven personalization, and social sharing features to distinguish itself in a competitive health tech market.

In understanding why this project is significant, the health and wellness industry is experiencing exponential growth, yet many existing applications lack personalized engagement or do not target specific demographic segments effectively. The gap identified involves the need for a tailored, user-centric approach that integrates seamlessly into users' daily routines. The current market shows a proliferation of generic fitness apps; however, a niche exists for an app that combines mental health resources, diet tracking, and physical activity recommendations in a unified platform tailored for professionals with hectic schedules. This strategy addresses a market segment often overlooked by broader wellness apps, which tend to give a one-size-fits-all solution.

Preliminarily, the marketing plan will employ multiple digital channels, including social media advertising, influencer partnerships, content marketing, and search engine optimization to reach the targeted demographic. Leveraging emerging trends like machine learning and personalized AI will enable the app to deliver relevant content, fostering higher engagement and retention rates. Additionally, strategic collaborations with corporate wellness programs and health providers will expand the application's reach and credibility. The goal is to position the app as a trusted, innovative solution that integrates into daily routines and supports long-term health goals.

This proposal will be supported by external research on digital marketing strategies, consumer behavior in health tech, and competitive analysis of similar products. The final marketing plan will incorporate these insights into actionable steps, outlining specific tactics, timelines, and measurable goals to ensure effective market penetration and sustained growth.

References

  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
  • Huang, M.-H., & Rust, R. T. (2021). Engaged to a Robot? The Role of Ethical Perceptions in the Consumer-Technology Relationship. Journal of Service Research, 24(1), 30-44.
  • Kaufman, L. (2020). The Future of Digital Health: Trends and Challenges. Harvard Business Review.
  • Lee, S. (2019). Personalization and Consumer Engagement in Digital Marketing. Journal of Interactive Marketing, 46, 53-62.
  • Smith, P. R., & Zook, Z. (2016). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page.
  • Srinivasan, R., et al. (2020). Data-Driven Marketing Strategies in Healthcare. Journal of Medical Marketing, 20(2), 61-70.
  • Tiwana, A., & Keil, M. (2021). The Innovation Game: Strategic Use of Digital Technologies in Health and Wellness.
  • Weinberg, B. D. (2018). How Digital Transformation Is Disrupting Healthcare. MIT Sloan Management Review, 59(2).
  • Zhao, X., et al. (2022). AI in Digital Marketing: Opportunities and Challenges. Journal of Business Research, 139, 328-343.
  • Yadav, R., & Rishi, K. (2019). Social Media Marketing Strategies for Wellness Apps. International Journal of Business and Management, 14(6), 45-58.

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