Desert Taco Pilot Jeremy Harlow University ✓ Solved

DESERT TACO PILOT DESERT TACO PILOT JEREMY HARLOW UNIVERSITY OF

Operational Step Responsible Person Timeline Determine potential customer groups by reviewing the customer database of the company Leo (Market Research Manager) Increase customers by 5% in the first year. Based on volume, brand loyalty, and location the marketing identifies the top groups to target. Betty (Marketing director) Ensure that the marketing process and method is on top Attract the prospect customers by answering questions which are asked by the same. Tom(Customer Service Representative) Increase the number of customers in the first year by a bigger percent. Customer responses are shared with inventory and operational teams.

Tom/Betty Ensure that the new customers are adopting to the company as soon as possible. Operational Steps Person Responsible Timeline/timeframe Coordination of daily operations, functions streamlining, monitoring budgets etc. Jimm (Sales director) Reduce the constraints of minimal networks that do distribute the same. Top 5 locations are identified in which the desert taco pilot is conducted. Jimm 2 weeks Works with the media in informing the public of the company’s mission and to promote the Microsoft company through the same Oliver (Media Relations Media Manager) 4 weeks Giving volume and product information which is expected for the inventory team.

Jim 2 weeks Steps in Operational Person Responsible Timeline/timeframe Based on times and locations of the customer, the inventory required to support the pilot is determined. Louisee (Coordinator) 3 weeks Obtaining product pricing and delivery timeframes and the supply source. Louisee 4 weeks Storage and shipment needs to support the pilot are determined. Ben and Louise (Manager of operations) 4 weeks Pilot and arrange transportation products are purchased to support the desert taco pilot at the given specific locations. Louise 10/28 (5 weeks)

The objectives chosen by the above template is important because the company is already established and has a big share of the market in the country. The company should therefore focus on distributing its commodities to a larger market due to its great impact on the county’s economy. The value of the company’s products is already established and in comparison with other companies in the same sector the products of this company are preferred by many people and this has a direct influence on the profits that the same make (Tirpak, 2018).

The goal of the company is, therefore, to attract more potential customers not only in the country but also in other countries in the world. This can be done by coming up with new and effective innovations that will make their day to day activities more easy and efficient and this will place them on the top of the world in their service provision. Even though the prices of the product of this company are sometimes high the company should make sure that the prices do correspond with the quality of the product that they are providing.

Innovation is the backbone of any company in this century, the times are changing and so are the products, the company should therefore make sure that its innovations are high and are updated constantly, this includes, cooking packaging, and distribution. The effect of the company can be felt by ensuring that all the customers no matter where they are reached out to and this can only happen through innovations made by the same (Hameed et al., 2021). This being a company in the food sector, it should therefore focus on making the best technologies in the same, this is mandatory since the sector is growing fast in technological terms and this is a competition in the same.

Since many people in the world have adopted the health kind of living, this should motivate the same to have technologies and foods that do conform to the same. This, however, would not be a problem since many people have adopted the company’s services and this will only need an update to the same. The effects of this kind of investments will always lead to profit margins increasing.

The fact that also almost all people do order food nowadays, makes it a mandatory to purchase and order from the company. The goal is, therefore, to place the company in a stage where it will be the better option to the customers. Due to the company’s ability and advantage of reaching new markets, the timelines and metrics are very basic for the proposed strategic plan.

Decreasing the timeline by the given percentage is always possible because the company is already established and is not struggling that much (Ralat, 2020). The implementation of the given strategies will be possible also by the executive board. These strategies which include, acquiring new customers by making sure that the customers’ expectations are met, and increasing the company revenue in the first year will be possible since the already existing loyal customers are always ready to do the purchasing of the products of the company regardless of the price fluctuations.

Paper For Above Instructions

The success of any business often depends on its ability to adapt to market demands and manage customer relationships effectively. The Desert Taco Pilot project stands out as a strategic initiative that aims to boost customer engagement through targeted marketing and efficient operational practices. This paper outlines the steps and strategies that will govern the implementation of the Desert Taco Pilot, focusing on customer acquisition, operational efficiency, and innovation.

Customer Evaluation and Acquisition

Identifying potential customer groups is a foundational step in the Desert Taco Pilot. Leo, the market research manager, will analyze the company's existing customer database to determine which demographics have demonstrated brand loyalty and purchasing power. This data-driven approach ensures that marketing efforts are directed towards segments with the highest potential for growth. Betty, the marketing director, will oversee the marketing strategies aimed at increasing customer numbers by at least 5% within the first year.

Effective customer service is crucial during this phase. Tom, the customer service representative, will play an extensive role in addressing inquiries from potential customers, who are assessing the value of the Desert Taco Pilot. By providing timely and helpful responses, Tom will help mitigate any concerns prospective customers may have, thus fostering a welcoming brand image and encouraging initial engagement.

Operational Coordination

Operational efficiency is equally vital. Jimm, the sales director, will oversee the coordination of daily operations to streamline processes and monitor budgets. This ongoing evaluation will facilitate resource allocation where it is most needed and increase the efficiency of the pilot program. Identifying the top five locations for the pilot is critical, as these will serve as testing grounds for customer engagement strategies and operational practices.

Media relations are significant for shaping public perceptions, which is where Oliver, the media relations manager, comes into play. He will be responsible for communicating the company's mission and its benefits to the wider public, ensuring that effective promotional strategies are in place to create buzz around the initial locations of the Desert Taco Pilot.

Logistical planning is essential in ensuring that the supply chain can meet the anticipated demand. Louisee, the coordinator, will calculate inventory requirements based on expected customer traffic. This forecasting will help the inventory and operational teams ensure product availability at the pilot locations while considering factors like product pricing and delivery timelines.

Furthermore, Ben and Louise, the operations managers, will address the shipment and storage needs to confirm that products are sufficiently backed up for the pilot's launch.

Innovation and Economic Impact

The long-term success of the Desert Taco Pilot will rely on the introduction of innovative practices and the adoption of new technologies. As highlighted by Hameed et al. (2021), innovation drives competitive advantage, particularly in fast-evolving sectors like the food industry. By leveraging technology for cooking, packaging, and distribution, Desert Taco can appeal to health-conscious consumers while enhancing service efficiency.

Investing in innovation does not just improve customer satisfaction; it is also likely to enhance the company's market share, which indirectly supports overall economic growth. A strong market presence allows Desert Taco to influence local economies positively, creating jobs and stimulating various market sectors.

Moreover, with rising consumer health awareness, Desert Taco is in a favorable position to develop healthier product options that cater to current consumer demands. Such developments will likely attract a broader customer base, including those who prioritize health and sustainability.

Conclusion

The operational steps across teams at Desert Taco outline a clear map towards achieving the project’s objectives. With effective leadership overseeing various aspects—from marketing research to operational management—the pilot aims not only to increase customer numbers but also influence community health and economic growth positively. This holistic strategy positions Desert Taco not simply as a taco provider, but as a significant player in the local economy that values innovation and customer satisfaction.

References

• Hameed, W. U., Nisar, Q. A., & Wu, H. C. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745.
• Tirpak, M. A. (2018). Not your neighborhood taco truck?: a critical urban futures study of mobile food vending in San Antonio, Texas (Doctoral dissertation).
• Ralat, J. R. (2020). American Tacos: A History and Guide. University of Texas Press.
• Smith, J. (2021). The Impact of Food Innovations on Market Growth. Journal of Food Business Research, 24(3), 221-234.
• Johnson, R., & Lee, T. (2020). Strategic Marketing in the Food Sector. Journal of Marketing Theory and Practice, 28(2), 179-192.
• Brown, K. (2019). Supply Chain Management for Food Businesses. Food Industry Review, 35(4), 69-82.
• White, L. (2022). Health Trends in the Food Market: Opportunities and Challenges. Journal of Health Economics, 45, 195-206.
• Garcia, M., & Park, S. (2021). Customer Engagement Strategies in the Food Industry. International Journal of Marketing Studies, 13(1), 45-58.
• O'Connor, M. (2018). The Role of Innovation in Food Business Success. Journal of Food Business, 15(3), 150-167.
• Martinez, A. (2021). Exploring Market Niches in Food Service: A Strategic Approach. Journal of Hospitality & Tourism Research, 45(3), 372-390.