Determine Whether Health Care Marketers Need To Recognize

Determine Whether Or Not Health Care Marketers Need To Recognize The

Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale. Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar. Write a 2-page essay covering the following: describing telemedicine, comparing and contrasting telemedicine, provider-to-patient e-mail, and e-visits. Include elements such as: the definitions of each approach, the benefits and drawbacks of each, the costs or obstacles to implementation, the relative benefits to patients. Use at least one source for your essay, and don't forget to cite your sources (your textbook is a source, so it should be cited). Be sure to proofread your work for correct grammar and spelling. And don't forget to cite your sources using APA format. For more information on APA, please visit the Online Library, which is available through the Resources tab.

Paper For Above instruction

Effective marketing within the healthcare sector is fundamental for ensuring that organizations communicate their value propositions clearly and efficiently to attract and retain patients, optimize operational efficiency, and foster trust among stakeholders. Recognizing the value resulting from the implementation of marketing best practices is crucial for healthcare marketers, as it underscores the importance of aligning marketing strategies with organizational goals and patient needs.

Health care marketers need to recognize that adopting best practices in marketing can lead to substantial benefits, including increased patient engagement, better service utilization, and competitive advantage. For example, a healthcare organization that implements targeted community outreach campaigns utilizing data analytics can significantly improve resource allocation and patient outreach efforts. This recognition of the value of targeted marketing efforts supports the organization's broader objectives of improving patient health outcomes and operational efficiency.

The application of Michael Porter’s Value Chain model within healthcare organizations offers a strategic perspective that emphasizes the importance of understanding and optimizing activities that create value for patients. Porter’s Value Chain allows organizations to identify primary activities such as inbound logistics, operations, outbound logistics, marketing and sales, and service, as well as support activities like infrastructure, human resource management, technology development, and procurement. This comprehensive understanding can guide healthcare providers in enhancing efficiency and patient experience.

For instance, one healthcare organization I am familiar with uses electronic health records (EHR) systems to streamline patient data management, which falls under technology development—support activities in Porter’s model. This integration improves the accuracy of diagnoses and expedites treatment, directly enhancing patient care. Another example involves optimizing outpatient service delivery through efficient scheduling and patient follow-up, which reflects primary activities related to operations and service in Porter’s model. These processes improve patient satisfaction and operational effectiveness.

Telemedicine has emerged as a transformative approach in modern healthcare, expanding access and convenience for patients. It can be defined as the delivery of healthcare services via telecommunications technology, enabling remote diagnosis, consultation, and treatment. Telemedicine includes video conferencing, remote patient monitoring, and mobile health applications.

Comparing telemedicine with provider-to-patient e-mails and e-visits reveals both similarities and differences. Telemedicine typically involves live, synchronous interactions such as video consultations, allowing real-time communication between healthcare providers and patients. Benefits include immediate access to care, reduced travel time, and increased convenience. However, drawbacks include technical barriers, privacy concerns, and higher implementation costs.

Provider-to-patient e-mails are asynchronous, written communications that allow providers to address patient inquiries or convey health information at their convenience. E-visits are structured online encounters where patients complete questionnaires or symptom checkers, which are then reviewed by healthcare providers for diagnosis or advice. E-visits improve access by reducing appointment wait times and lowering costs but may lack the immediacy and nuance of live interactions.

Implementation costs and obstacles for these approaches include technological infrastructure, training, reimbursement issues, and ensuring compliance with privacy regulations. Despite these challenges, all three modalities offer significant benefits to patients, such as increased access, convenience, and the ability to manage minor health issues remotely. Particularly, telemedicine and e-visits can reduce healthcare disparities by reaching underserved populations.

Overall, recognizing the value of marketing best practices and leveraging strategic tools like Porter’s Value Chain can enable healthcare organizations to optimize their service delivery and develop innovative communication channels like telemedicine. As technology continues to evolve, these approaches will become increasingly integral to providing high-quality, patient-centered care.

References

• Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
• Hollander, J. E., & Carr, B. G. (2020). Virtually Perfect? Telemedicine for COVID-19. New England Journal of Medicine, 382(18), 1679–1681.
• McGrail, K. M., et al. (2018). Virtual visits and patient-centered care: An observational study. Journal of Medical Internet Research, 20(9), e10657.
• Smith, A. (2021). Telehealth in the era of COVID-19: Opportunities and challenges. Healthcare Innovation, 7(2), 45–52.
• American Telemedicine Association. (2022). Telemedicine and e-health regulations. Retrieved from https://www.americantelemed.org
• Mehrotra, A., et al. (2020). The rise of virtual visits — opportunities and challenges. New England Journal of Medicine, 382(13), 1283–1285.
• Health Resources & Services Administration. (2021). Telehealth programs. https://www.hrsa.gov
• Vimalananda, V. G., et al. (2019). Electronic communication between patients and healthcare providers. Journal of General Internal Medicine, 34(2), 262–269.
• Ray, J. (2020). Implementing telemedicine: Challenges and strategies. Journal of Healthcare Management, 65(4), 251–261.
• Ryu, S. Y., et al. (2022). Impact of telemedicine on health disparities. Journal of Telemedicine and Telecare, 28(3), 144–152.