Develop A Brief Marketing Plan In PowerPoint Format

Develop a brief marketing plan in PowerPoint format

This assignment requires you to develop a brief marketing plan. This needs to be submitted as a powerpoint presentation only. Your assignment needs to have the following components:

  1. The name and location of your company. (This can be a business you are involved in or one that you are thinking about starting. It can list the city only as the location)
  2. Describe your target market for your product
  3. Describe why you have selected this location to target (Based on desired demographics)
  4. What will be your brand (You can create an actual brand or discuss the components that you are using to build your brand)
  5. How will you price your product (include what pricing strategies you will use)

Your presentation should be no more than 10 slides including the first slide with the contact information. Your presentation should be submitted as an attachment to Ecampus. Points will be awarded for clarity of presentation, content, and spelling/grammar. For example, presentations with slides that contain too much information will receive a deduction in points. Feel free to use charts and tables or illustrations. Any references cited can be done so on a final slide not included in the 10 count. Your assignment is due by 11:59 pm on 12/05.

Paper For Above instruction

The development of a concise and effective marketing plan is essential for establishing a clear strategy for a new or existing business. This plan should encompass fundamental marketing components including company identification, target market analysis, location selection rationale, brand development, and pricing strategy. The following discussion presents a comprehensive outline for creating such a plan, highlighting the necessary elements and their strategic importance.

Company Name and Location

The initial step involves selecting a company name and specifying its location. This can be a real business idea or a conceptual one under consideration. The geographic location, such as the city, provides context for market analysis and regional marketing strategies. A well-chosen location aligns with the target demographic and supports strategic growth objectives.

Target Market Description

The target market defines the specific consumer segment that the product or service aims to reach. Successful targeting relies on demographic factors such as age, gender, income level, education, and lifestyle. For instance, targeting young professionals aged 25-35 with disposable income in urban areas aligns marketing efforts with customer needs and preferences, enabling tailored messaging and promotional strategies.

Location Selection Rationale

Choosing the right location is driven by demographic and psychographic insights. The rationale involves analyzing factors such as income levels, population density, cultural trends, and consumer behavior. For example, selecting a location with a high concentration of the target demographic maximizes exposure and accessibility, increasing the likelihood of business success.

Brand Development

Creating an effective brand involves defining the brand identity, including name, logo, tagline, and overall image. Alternatively, discussing the components used to build the brand allows strategic planning around brand positioning, differentiation, and value proposition. A strong brand communicates the business’s unique selling points and appeals emotionally to consumers.

Pricing Strategy

Pricing determines the perceived value of the product and impacts sales volume and profit margins. Strategies such as penetration pricing, premium pricing, or value-based pricing can be employed based on market conditions and competitive analysis. For instance, introductory discounts might attract initial customers, while premium pricing establishes a high-quality brand image.

Conclusion

In summary, a well-structured marketing plan serves as a roadmap for business success by aligning branding, target marketing, location choice, and pricing strategies. Clear, concise presentation with supporting visuals enhances understanding and implementation, contributing to a sustainable competitive advantage.

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Armstrong, G., & Cunningham, M. H. (2018). Principles of Marketing (17th ed.). Pearson.
  • Clow, K. E., & Baack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Pearson.
  • West, D., Ford, J., & Ibrahim, E. (2015). Strategic Marketing: Creating Competitive Advantage. Oxford University Press.
  • Hollensen, S. (2015). Marketing Management: A Relationship Approach. Pearson.
  • Porter, M. E. (1985). Competitive Advantage. Free Press.
  • Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2015). Strategic Marketing. Oxford University Press.
  • Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2017). Basic Marketing: A Global-Managerial Approach. McGraw-Hill Education.
  • Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing for Hospitality and Tourism. Pearson.
  • Slater, S. F., & Narver, J. C. (1995). Market Orientation and the Learning Organization. Journal of Marketing, 59(3), 63-74.

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