Develop A Project Scope Including A Work Breakdown Schedule

Develop A Project Scope Including A Work Breakdown Schedule Wbs Fo

Develop a Project Scope, including a Work Breakdown Schedule (WBS), for Cosmos, Inc. or your selected business, using the Project Management Plan template. This portfolio work project focuses on the Project Scope, including a Work Breakdown Schedule (WBS), for Cosmos, Inc. or your selected business. These are the next key components of your Project Management Plan.

Scenario Option A: Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing their customer base through the utilization of new technology. Refer to the Cosmo, Inc. Business Case document for more information.

Option B: You may choose to continue using your selected business.

Your Role: For both Option A and B, you are the project manager.

Requirements: Using the Project Plan Template, include the following in the Project Scope and Work Breakdown Schedule sections of your Project Management Plan:

  • Project Scope Overview: Describe the background and context for the project and why it is being undertaken. Include the business value of the work being performed.
  • Project Scope Description: Develop a scope section, including the types of deliverables, the life-cycle process, types of data, sources or databases, and organizations that are included in this project. Explain what is in scope and what is not in scope.
  • Acceptance Criteria: Describe required work for successful project completion. This is to be only the required work.
  • Deliverables: List deliverables to be performed and not performed as part of this project. Indicate constraints, dependencies, assumptions, and mitigation strategies.
  • Work Breakdown Structure (WBS): Develop a work breakdown schedule. This includes an introduction and graphical representation of the totality of work identified in the Project Scope. Graphical examples can be created in Microsoft Word, PowerPoint, or Visio and saved as a .jpeg picture to be inserted into your plan.

Deliverable Format: Utilize the Project Management Plan template.

Paper For Above instruction

Developing a comprehensive project scope and work breakdown schedule (WBS) is a foundational step in effective project management. This paper presents a detailed approach to formulating the project scope and WBS for Cosmos, Inc., illustrating how these components align with organizational objectives, stakeholder expectations, and project deliverables.

Project Scope Overview

The primary objective of this project is to develop and implement a strategic marketing campaign leveraging new technological tools to sustain and expand Cosmos, Inc.’s customer base. The rationale behind this initiative stems from market analysis indicating the need for enhanced engagement strategies amid increasing competition. The project’s business value lies in fortifying customer relationships, boosting market share, and integrating innovative technologies to streamline marketing efforts. This scope will set the stage for targeted activities that align with the company's strategic goals, providing measurable improvements in customer retention and acquisition.

Project Scope Description

The scope encompasses developing a comprehensive marketing campaign, including digital advertising, social media engagement, customer data analysis, and technological integration, such as customer relationship management (CRM) systems. The project lifecycle follows phases of initiation, planning, execution, testing, and closure. Data sources include internal databases, customer surveys, and third-party market data. The stakeholders involved are the marketing team, IT department, external vendors, and senior management. In scope are activities related to campaign design, technology deployment, and performance testing. Out of scope are unrelated operational activities, other departmental projects, and post-implementation maintenance not covered within the project's timeframe.

Acceptance Criteria

Successful project completion requires the delivery of an operational marketing campaign that achieves predefined KPIs, including increased customer engagement metrics and new customer acquisitions. The campaign must be fully integrated with existing systems, tested for functionality, and approved by key stakeholders. Additionally, training materials and documentation should be provided to ensure ongoing management post-launch. The project is deemed successful if the defined deliverables are met within scope, time, and budget constraints, and the system performs reliably under expected workloads.

Deliverables

The key deliverables include a detailed project plan, a designed and tested marketing campaign, integrated technology solutions, user documentation, and stakeholder training sessions. Non-deliverables involve ongoing operational support beyond the project scope. Critical constraints involve technological compatibility, data privacy considerations, and resource availability. Dependencies include successful vendor engagement and timely data access. Assumptions include sustained stakeholder commitment and stable funding. Mitigation strategies involve contingency planning, vendor performance monitoring, and scope management to address potential delays or issues.

Work Breakdown Structure (WBS)

The WBS decomposes the project into manageable components, starting with high-level phases: Initiation, Planning, Execution, Testing, and Closure. Each phase encompasses specific activities: for example, under Planning, activities include requirements gathering, scope definition, and resource allocation. The graphical representation of the WBS can be generated using Microsoft Visio or PowerPoint, illustrating hierarchical relationships among tasks. For instance, the 'Development of Marketing Strategy' may include sub-tasks such as market analysis, creative development, and digital platform selection.

This structured WBS facilitates clear assignment of responsibilities, resource planning, and progress tracking, ensuring all aspects of the project are adequately covered and monitored.

Conclusion

Effectively defining the project scope and constructing a detailed WBS are critical to project success. They provide clarity, establish boundaries, and facilitate communication among stakeholders. By aligning the scope and work breakdown elements with organizational objectives, project managers can ensure focused efforts, mitigate risks, and deliver value to the organization.

References

  • PMI. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). Project Management Institute.
  • Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. Wiley.
  • Morris, P. W. G. (2013). The management of projects. Thomas Telford Publishing.
  • Schwalbe, K. (2015). Information Technology Project Management. Cengage Learning.
  • Meredith, J. R., & Mantel, S. J. (2014). Project Management: A Managerial Approach. Wiley.
  • Heldman, K. (2018). Project Management Jumpstart. Wiley.
  • Leach, L. P. (2014). Critical Chain Project Management. Artech House.
  • Gido, J., & Clements, J. P. (2016). Successful Project Management. Cengage Learning.
  • Heldman, K. (2018). PMP Project Management Professional Study Guide. Wiley.
  • Burke, R. (2013). Project Management: Planning and Control Techniques. John Wiley & Sons.

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