Develop A Promotional Strategy For Wyndham Worldwide

Develop A Promotional Strategy For Wyndham Worldwide Based On The Case

Develop a promotional strategy for Wyndham Worldwide based on the case "Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy" -- Your strategy should capitalize on the company's main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives. Promotional Strategy Content /60 Situation Analysis Target market characteristics Brand Positioning Annual objectives Unique selling proposition Creative Strategy Media Mix/IMC Program Schedule/Budget Evaluation Overall Message and Conclusion Format: /15 3 references 4 pages (not including reference and title pages) Total /75 Review the website regarding Integrated Marketing Communications and use it as an outline. You can also find the template attached.