Digital Media Has Changed The Ways Ideas, Information, And A ✓ Solved
Digital media has changed the ways ideas, information, and arguments in society are communicated both locally and globally. Individuals and organizations
This project requires identifying a specific company, organization, or individual to demonstrate how digital media has been used to influence or change its core business processes. A presentation using PowerPoint or similar software must be created, interpreting and analyzing how digital media messages guided decision-making within the selected entity. The presentation should include an introduction and synopsis, an analysis of influence or change, a detailed examination of how digital media guided decisions, and a conclusion with analysis of the results. APA style formatting is mandatory, with footers including slide numbers, student name, and project name. The file name should follow the format: first initial, last name, and project (e.g., BWright_presentation). The presentation must contain between 15 to 20 slides, excluding the title and bibliography slides, and incorporate relevant tables, graphs, or images. The title slide should list the student's name, instructor, course name and number, and project title. Content should adhere to the 7x7 rule, limiting slides to no more than 7 words per bullet and 7 bullets per slide. The bibliography slide must cite at least two scholarly or professional sources, excluding Wikipedia. The project is due by 11:59 PM ET on 02/14/2016.
Sample Paper For Above instruction
Introduction and Synopsis of the Organization
In this analysis, we explore how Nike, a global leader in athletic footwear and apparel, has strategically utilized digital media to influence its core business processes. Nike's integration of digital platforms, social media, and online marketing efforts exemplifies corporate adaptation to the digital age. This section provides an overview of Nike's history, its core business model, and its digital media strategies that have propelled its growth and global influence.
Influence on or Change to Organization and/or Individual
Digital media has significantly transformed Nike’s marketing and consumer engagement practices. The company leverages social media channels like Instagram and Twitter to foster brand loyalty and directly connect with customers. Nike’s use of digital influencers, user-generated content, and targeted advertising campaigns have enhanced brand visibility and consumer interaction. This shift in communication channels has led to increased sales, expanded global reach, and stronger brand association among consumers.
Analysis of How Digital Media Guided Decision-Making
Nike's decision to heavily invest in digital media platforms was driven by data analytics capabilities that allow precise targeting and personalization. Insights gained from social media engagement metrics inform product development, marketing strategies, and customer service enhancements. For example, Nike identified trending fitness challenges and collaborated with digital influencers to promote product lines, thereby guiding inventory decisions and promotional timing. The use of customer feedback via digital channels further refined Nike’s product offerings and marketing messages.
Conclusion and Analysis of Results of Change
Nike's strategic adoption of digital media has yielded measurable outcomes including increased market penetration, higher sales figures, and stronger consumer loyalty. The digital marketing approach has enabled Nike to maintain a competitive edge and foster innovation in its campaigns. The company's ability to swiftly adapt to digital trends exemplifies the influence of digital media in shaping business strategy and decision-making in a rapidly evolving marketplace.
References
- Smith, J. (2018). Digital marketing strategies in the sports industry. Journal of Business Innovation, 12(3), 45-67.
- Johnson, R., & Lee, K. (2019). The influence of social media on consumer behavior: A case study of Nike. International Journal of Marketing Studies, 11(2), 22-35.