Directed Work Project SEE2020: Event With Professor Liz C

Directed Work Project SEE2020: Event Project Professor Liz Covino 1

Develop a comprehensive report based on an event you have worked on during the semester. The project should include a detailed history and review of the event, its purpose and philosophy, a schedule of activities, and information about the planning team. Conduct research on the event, including any assessment tools used and a SWOT analysis. Explain why the event site was chosen, evaluate its suitability, discuss ADA considerations, and describe the theme and any amenities used to communicate it. Provide an analysis of the financial aspects, including revenue sources and expenses. Detail the marketing and promotional efforts, any sponsors involved, and their benefits. Finally, reflect on your personal duties during the event, assess how the experience contributed to your learning, and suggest improvements or changes.

Paper For Above instruction

The successful planning and execution of events require a strategic approach that encompasses historical context, purpose, logistics, financial management, marketing, and personal reflection. This paper provides a comprehensive analysis of an event I actively participated in during the semester, offering insights into its planning, execution, and my personal learning experience.

Section I: Introduction

The event in focus was the annual community charity run organized by the local nonprofit organization, Hope for All. The history of this event dates back over ten years, initially launched to raise funds for local health services. Over the years, it has grown into a community fixture, attracting hundreds of participants and supporters. The organization's mission is to promote wellness and community engagement through activities that support health initiatives and social causes. The event's philosophy centers on community unity, health awareness, and charitable giving.

The agenda consisted of registration, warm-up exercises, the run/walk event itself, awards, and post-event networking. The planning team comprised volunteers, staff from the nonprofit, local sponsors, and community leaders. The team collaborated to manage logistics, marketing, and volunteer coordination, ensuring a smooth event execution.

Section II: Event Research

Research tools utilized for this event included participant surveys and feedback forms to assess satisfaction and areas for improvement. Additionally, social media engagement metrics and registration data helped evaluate outreach and participation levels. A SWOT analysis revealed strengths like strong community support and a well-established brand, while weaknesses included limited funding and logistical challenges. Opportunities involved expanding sponsorships and partnerships, whereas threats encompassed weather uncertainties and competing events.

Section III: Developing the Event Plan

The event site was selected based on accessibility, capacity, and available infrastructure—specifically, the city park which offers ample space, parking, and facilities. The venue matched the event’s needs perfectly, providing a scenic backdrop suitable for a community run and accommodating participants of all ages and abilities.

ADA concerns were addressed with accessible pathways, restrooms, and seating arrangements. The theme of the event was “Running for a Cause,” emphasizing community support and health awareness. The event featured promotional banners, branded T-shirts, and themed music to reinforce the message. To enhance theme communication, interactive stations and motivational signage were strategically placed around the course. Suggestions for improvement included increased promotional signage and more inclusive activities for children and seniors to broaden community engagement.

Section IV: Financial Implications

The event's revenue was generated through participant registration fees, corporate sponsorships, in-kind donations, and merchandise sales. Fixed expenses included site rental, permits, and insurance, while variable expenses encompassed supplies, refreshments, awards, and promotional materials. A balanced financial plan was crucial to meet expenses without compromising the event's quality.

Section V: Marketing and Promotion

Marketing efforts comprised social media campaigns, local media advertising, flyers, and community outreach events. The event attracted sponsors such as local pharmacies, fitness centers, and corporate donors. Sponsorship agreements typically included financial support, branded promotional items, and recognition during the event. Sponsors received benefits in the form of logo placement, acknowledgment on social media, and opportunities to engage directly with participants, fostering community goodwill.

Section VI: Event Reflection

My role involved coordinating registration, managing supplies, and supporting participant engagement. This hands-on experience deepened my understanding of event logistics, teamwork, and problem-solving in real-time. The event reinforced the importance of organized planning, adaptability, and clear communication. I observed that proactive contingency planning and community involvement significantly contributed to the event’s success.

Based on this experience, I recommend enhancing volunteer training, diversifying promotional channels, and implementing more sustainable practices. The experience underscored the vital role of strategic planning, stakeholder collaboration, and reflective evaluation in successful event management.

References

• Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Festival and Event Management. Wiley.
• Getz, D. (2012). Event Studies: Theory, Research and Policy. Routledge.
• Bowdin, G., Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2012). Event Management. Routledge.
• Goldblatt, J. J. (2011). Special Events: The Roots and Futures of Celebration. John Wiley & Sons.
• Shone, A., & Parry, B. (2010). Successful Event Management. Thomson Learning.
• Yoo, K., & Gretzel, U. (2008). Planning park and recreation events through social media. International Journal of Hospitality & Tourism Administration, 9(4), 344-357.
• McDonnell, I., & Allen, J. (2006). Event management and marketing. Journal of Convention & Event Planning, 9(3), 1-12.
• Getz, D. (2007). Event tourism: Definition, evolution, and research directions. Tourism Management, 28(3), 403–428.
• Silvers, J. (2008). Risk Management for Meetings and Conferences. John Wiley & Sons.
• Turner, L. W., & Turner, J. F. (2010). Understanding Event Management. Wiley.