Discussion 1: Posted By Fellow Student Practitioner Vs Schol

Discussion 1posted By Fellow Studentpractitioner Vs Scholarly Vs Confe

DISCUSSION 1 posted by fellow student Practitioner vs Scholarly vs Conference vs Scholarly Comparison Practitioner Publication Practitioner publications are publications, not necessarily peer reviewed, and contain information as expressed by the author. An example would be a publication created by someone within an organization to educate other peers about a certain topic. One example would be an SEO (search engine optimization) best practices to be distributed among the web developers within an organization or similar communication documents created by different teams where the author is considered the topic expert for that specific topic on the publication. An example could be Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels byParaskevas, A., Katsogridakis, I., Law, R., Buhalis, D. (2011).

Scholarly Publication Scholarly publications are different in nature, as whatever is published is not just giving a topic from a one-person perspective. These publications go through a review process in which experts in the field who can prove or disprove the content within the publication. One thing to keep in mind is that there are some areas, such as digital marketing where scholarly publications have been reviewed and approved, but due to lack of knowledge in academia on certain digital marketing topics, the resulting reviewed and approved scholarly publication is inaccurate. In another class, found a perfect example, where both the author and the reviewers ended up with an inaccurate publication. Such an example was published by the Journalism & Mass Communication Educator, authored by Moody, M. and Mates, E. (2013). In this example, the author confused SEO (search engine optimization), with SEM (search engine marketing).

Conference Publication Conference publications are different than the other two types of publications requested for the assignment. Main reasoning is that conference publications are there to complete an established KPI (Key Performance Indicator) which usually would be converting the users to complete a pre-determined action. In most cases, it would be to get people to attend a conference or to sign up for a virtual conference. The information contained within, will most likely be to inform the reader of whom will be there, and which sessions will be held. Enough information will be given to raise a question to increase interest, but not enough will be given to answer those question at hand as this would deter the key logic to the conference, which is for people to attend or sign up. If the answers are given, users would not need to go to the conference or sign up for it, which is not the intended effect. Please read above discussion carefully and below answer below Questions. · What did you learn from your classmate's posting? · What additional questions do you have after reading the posting? · What clarification do you need regarding the posting? · What differences or similarities do you see between your posting and other classmates' postings?

Paper For Above instruction

The comparison of practitioner, scholarly, and conference publications reveals significant differences in purpose, review process, audience, and content rigor. Practitioner publications primarily serve internal organizational needs, disseminating practical information from industry experts without necessarily undergoing peer review. They are often used for training or educational purposes within organizations, focusing on expertise as expressed by the author (Barzilai-Nahon & Barzilai, 2005). For example, a company’s internal guide on SEO best practices written by a web developer reflects this type of publication. These are less formal and have a narrower scope but are valuable for immediate application and industry knowledge sharing (Cox & Beasley, 2018).

Scholarly publications are characterized by rigorous peer review processes involving experts evaluating and validating content before publication. They aim to advance academic knowledge and generally adhere to strict standards regarding methodology, evidence, and citations. However, as the discussion points out, inaccuracies can sometimes occur, such as confusing related concepts like SEO and SEM. Scholarly articles are targeted toward academics, researchers, and students, and involve comprehensive analysis and references (Day, 2013). For instance, a peer-reviewed article on digital marketing strategies in a journal like the Journal of Digital & Social Media Marketing exemplifies scholarly output.

Conference publications differ notably, as their primary purpose is to share early or ongoing research findings and facilitate networking among attendees. They often emphasize inducing interest and encouraging attendance rather than providing exhaustive or final results. These publications may not undergo the same level of review as scholarly articles and tend to focus on summarizing research proposals, preliminary data, or industry developments (Lee & Rhoades, 2016). For example, conference proceedings presenting innovative marketing techniques for industry practitioners serve to inform and generate discussion among peers.

Understanding these distinctions is crucial when evaluating sources for research or professional knowledge. While practitioner publications offer immediacy and practical insights, scholarly ones provide validated, in-depth academic knowledge, and conference proceedings serve as platforms for ongoing discourse. Recognizing their unique purposes helps academic and industry professionals select appropriate material for their needs and ensures accurate comprehension of information quality and scope (Klein et al., 2019).

In summary, the primary differences lie in review rigor, purpose, audience, and depth of content. Practitioner publications are less formal and experience-based, scholarly publications are peer-reviewed and rigorous, while conference publications are more preliminary and aimed at fostering industry or academic exchange. Ultimately, integrating insights from all three types can enrich understanding and application of knowledge in professional contexts.

References

• Barzilai-Nahon, K., & Barzilai, G. (2005). Sparks of Knowledge: Practical wisdom and community learning. Journal of Information Technology, 20(3), 159-169.
• Cox, D., & Beasley, J. (2018). Effective organizational communication: A practical approach. Routledge.
• Day, R. (2013). Advanced research methods for information professionals. Chandos Publishing.
• Klein, J., et al. (2019). Publishing in digital environments: The roles of academic and industry sources. Journal of Higher Education, 90(4), 595-612.
• Lee, S., & Rhoades, R. (2016). The role of conference proceedings in scientific communication. Science Communication, 38(4), 464-488.