Discussion Question DQ211: You Have Just Been Instructed To

Discussion Question Dq211 2you Have Just Been Instructed To Develop

Discussion Question Dq211 2you Have Just Been Instructed To Develop

Develop a work breakdown structure (WBS) for introducing a new product into the marketplace, organizing elements into levels down to level 3. Then, create the arrow diagram for the project. Additional topics can be added as necessary. The elements to include are: production layout, review plant costs, market testing, select distributors, analyze selling cost, lay out artwork, analyze customer reactions, approve artwork, storage and shipping costs, introduce at trade show, select salespeople, distribute to salespeople, train salespeople, establish billing procedure, train distributors, establish credit procedure, literature to salespeople, revise cost of production, literature to distributors, revise selling cost, print literature, approvals, sales promotion, review meetings, sales manual, final specifications, trade advertising, material requisitions. After completing the schedule, respond to at least two classmates' postings in at least 5 lines each.

Paper For Above instruction

Developing an effective work breakdown structure (WBS) coupled with an arrow diagram is essential for managing the introduction of a new product into the marketplace. This process ensures that all critical tasks are identified, logically sequenced, and executed efficiently. The following analysis outlines a comprehensive approach to breaking down the project elements into manageable components and visually mapping their dependencies, facilitating effective project planning and execution.

Work Breakdown Structure (WBS):

At the top level, the primary goal is the "Product Launch." This overarching objective is subdivided into core phases: Market Preparation, Production, Marketing and Sales, and Post-Launch Activities. Each of these phases contains specific deliverables and tasks as outlined below:

Level 1: Product Launch

  • Market Preparation
  • Production
  • Marketing and Sales
  • Post-Launch Activities

Level 2: Breakdown of Major Phases

  • Market Preparation
  • Market Testing
  • Select Distributors
  • Analyze Customer Reactions
  • Trade Advertising
  • Production
  • Final Specifications
  • Revise Cost of Production
  • Print Literature
  • Material Requisitions
  • Establish Plant Layout
  • Review Plant Costs
  • Marketing and Sales
  • Develop Sales Manual
  • Select Salespeople
  • Distribute Literature to Salespeople
  • Train Salespeople
  • Establish Billing and Credit Procedures
  • Introduce at Trade Show
  • Sales Promotion
  • Post-Launch Activities
  • Analyze Customer Reactions
  • Revise Selling Cost
  • Literature to Distributors
  • Train Distributors
  • Establish Storage & Shipping Costs
  • Review Meetings

Creating the Arrow Diagram:

The arrow diagram visually represents task dependencies and project flow. For example, final specifications must precede establishing plant layout and revising production costs. Literature development (to salespeople and distributors) depends on finished product costs and approved artwork. Training modules cannot commence until literature and packaging are completed. Market testing informs customer reaction analysis, which influences promotional strategies. Approvals are necessary before initiating trade advertising and trade shows, which are pivotal for product visibility.

Constructing this arrow diagram involves linking tasks with arrows indicating dependencies, ensuring prior completion of preceding tasks. Critical path analysis highlights the sequence constraints, such as developing artwork and conducting market testing before launching promotional activities. The diagram provides a comprehensive visual roadmap, ensuring all stakeholders understand task sequences and deadlines. This structure aids in resource allocation, scheduling, and risk mitigation throughout the product launch process.

In summary, developing the WBS and arrow diagram ensures a systematic, organized approach to launching a new product. This method promotes clarity in task responsibilities, timing, and dependencies, ultimately contributing to a successful market introduction.

References

  • Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. John Wiley & Sons.
  • PMI. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide). Project Management Institute.
  • Schwalbe, K. (2015). Information Technology Project Management. Cengage Learning.
  • Meredith, J. R., & Mantel, S. J. (2014). Project Management: A Managerial Approach. Wiley.
  • Kerzner, H., & Saladis, F. P. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. John Wiley & Sons.
  • Wysocki, R. K. (2014). Effective Project Management: Traditional, Agile, Extreme. Wiley.
  • Larson, E. W., & Gray, C. F. (2014). Project Management: The Managerial Process. McGraw-Hill Education.
  • Heldman, K. (2018). Project Management JumpStart. Wiley.
  • Harrison, F. L., & Lock, D. (2017). Advanced Project Management: A Structured, Situation-Based Approach. Gower Publishing.
  • Project Management Institute. (2021). The Standard for Program Management. PMI.

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