Discussion Questions With The Use Of Cookies Sites Can See

Discussion Questionswith The Use Of Cookies Sites Can See What Cust

Discussion Questions with the use of ‘cookies,’ sites can see what customers have been doing or shopping for, and in return, can offer products and services to win their business. It’s not surprising that even Facebook does this. With cookies, they see my web searches, resulting in ads for the very products I was looking for waiting for me on the right side of the screen. 1) Spyware or smartware? The jury of public opinion will have to decide.

But one thing is for certain: if we are going to have to change the way we deal with customer needs and wants, we all better get used to the digital cookie jar. 2) There are 4 functions of Management. Which of the 4 functions do you feel is the most difficult for a manager? Why? Thoughts?

4 functions of Management Notes from class In simple terms, planning means figuring out where to go and how to get there. Organizing means determining a structure for both individual jobs and the overall organization. Leading means directing and motivating people to achieve organizational goals. And controlling means monitoring performance and making adjustments as needed. In today's chaotic, hyper-competitive business environment, managers face daunting challenges.

But for the right people, management positions can provide an exhilarating—though sometimes exhausting—career. Planning involves determining organizational goals and creating action plans to achieve them. Organizing is about establishing a structure for individual roles and the overarching organization. Leading focuses on directing and motivating employees towards shared objectives. Controlling entails monitoring organizational performance and making appropriate adjustments to ensure goals are met. Managing these functions effectively is particularly challenging in today's fast-paced, competitive marketplace, where rapid changes and technological advancements demand adaptability and strategic foresight.

1. According to the needs hierarchy theory, ________ needs are based on job security and financial security. (Points : 2) physiological safety ego social Question 2. 2. A company is not happy with the present document-copying capabilities so it decides to outsource its copying to a service firm. This is an example of a: (Points : 2) straight rebuy. modified rebuy. repetition purchase. new-task situation. Question 3. 3. According to the needs hierarchy theory, friendship, affection, acceptance by reference groups are examples of ________ needs. (Points : 2) physiological social ego self-actualization Question 4. 4.

With reference to the chasm model, the term visionaries refers to: (Points : 2) innovators. early majority. early adopters. late majority. Question 5. 5. With reference to a SWOT analysis, the letter 'T' in the word SWOT stands for: (Points : 2) time. threats. trends. tactics. Question 6.

6. The concept of segmentation is important because it implies an understanding that customers are homogeneous. (Points : 2) True False Question 7. 7. When marketing managers select a market segment to pursue, it is called: (Points : 2) segmenting the market. selecting the target market. selecting the right product. selective distribution. Question 8.

8. According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs. (Points : 2) physiological safety ego social Question 9. 9. Terry is a marketing manager for baby products. She is looking to reach young married couples with children under age 6. Which of the following stages of the family life cycle best describes young married couples with younger children under age 6? (Points : 2) empty nest I full nest III full nest I newly married couples Question 10. 10. An analysis in which the strengths and weaknesses of competitors and their current and likely future strategies are examined is known as competitor analysis. (Points : 2) True False Question 11. 11. Most advertisements of industrial products in trade magazines are very ________ oriented. (Points : 2) feature status price service Question 12.

12. Tim is the marketing manager of a toy company. He is segmenting the market via demographics. Which of the following is a demographic variable? (Points : 2) generation personality density nationality Question 13.

13. Which of the following primary sources is excellent in determining competitor sales pitches, pricing, and other aspects of their activity? (Points : 2) employees sales force and customers suppliers Internet newsgroup Question 14. 14. John is the marketing manager for a technology services company. They are looking to target the person who first recognizes the need for the product or service. What is this commonly referred to in marketing? (Points : 2) The initiator The influencer The decider The purchaser Question 15.

15. Cathy is a marketing manager for a computer organization. She is working on a new magazine ad and assessing the features of a new product. Which of the following best describes different specific combinations of features within each product type? (Points : 2) product types product variants and brands industry product categories Question 16.

16. With reference to the chasm model, the term conservatives refers to the: (Points : 2) innovators. early majority. late majority. laggards. Question 17.

17. Which of the following types of competition is based on products that have similar features and provide the same basic function? (Points : 2) product class or product category product form generic budget Question 18.

18. John is a Marketing Manager for Kaplan Soda Inc. He is making decisions about which customer groups his company will pursue for a particular brand or product line. What is this commonly referred to in marketing? (Points : 2) product segmentation perpetual map target marketing market segmentation Question 19.

19. Which of the following refers to one particular product segment of a particular industry? (Points : 2) a product brand. a product variant. a product type. a product class.

Question 20. 20. A market structure analysis is used to better understand the: (Points : 2) competition. customers. employees. social environment.