Discussion: The Required Length For Your Original Posting

Discussion 2the Required Length For Your Original Posting Is 350 Words

The required length for your original posting is 350 words, Discuss how the marketing mix will vary in relationship to the offering of a service and of a product. Replys to posts: reply should be a minimum of 250 words. Reply1:250 Words The initial selling combine solution came from a person known as neil borden. He used the term to see the distinctive elements that he feel were decisive to advance a whole and serving to it to face out from its contestant. Over the years, consultants explored ideas behind neils model till E. Church Father McCarthy used them to form the 4 p’s of disapproval. The conception of the selling combine is straightforward enough. Web site style and disapproval agencies use constant basic ingredients in several ways that to make a particular result. Like baking a cake, you'll alter the ingredient levels, add completely different flavors, and introduce your own aptitude. However, most cakes use constant basic components. The planet of selling is consistently developing. We will see this in shifts inside content algorithms, dynamic client preferences, and also the variations created to the selling communications combine. Within the past, there have been 4 p’s accustomed justify the selling combine. Today, there area unit a minimum of seven normally accepted pillars, and a few firms take that development even more. While the four p’s of the standard selling combine stay helpful and asolute to today is thought of disapproval, they are nothing new. In alternative words, by themselves, those four pillars area unit a bit out-of-date. Today, we are focusing a lot of heavily than ever on client service, which means that developing our understanding of what the selling combine extremely is. The first component of the promoting combine is your product. In today’s atmosphere, a product may be associateitem or service that’s designed to satisfy the wants of a shopper cluster. as an example, you would possibly buildtrainers for kids, or eCommerce code for alternative businesses. The key to an efficient product is ensuring that you simply have the correct product for the strain of your market. to start out with, assess the method that you simply appraise your whole offerings. In alternative words, begin staring at your product or services from the perspective|the attitude|the associategle of an outsider, deciding whether or not your whole is giving the correct solutions at the correct time. Replys 2: 250 Words Marketing Mix is the base of any product or service to get growth in market, marketing mix is nothing but it is the combination of the company’s strategy or polices to communicate with the customers regarding their product, it may include explaining about their product, giving some promotion discounts, and many more things about the product and company so that customer get a better idea about the product and its usage so that they can buy easily. There 4ps are: product or (service), place, price, promotion. · Product/Service: Customers always want to know about the new product or service like what are the features of the product, color of the product, how product look likes, cost, specifications and warranty all that stuff. · Place: Place is the another component where generally customer can find link he product details, this is the page which is generally present in the company’s website. · Price: Price is the another 4ps component where usually customer can see the product price, and how we can pay, all that money or price related question customers can find in the company’s website under the price section. · Promotions: Promotions is the best concept in the marketing field, because wholesaler or company usually gives a lot of promotions while buying the new product example if you buy at first time you get this, if you are buying more than one you get this gift. Generally, they do their promotion adverting in Television, radio, newspaper etc. so that customers get to know about their promotions and they can buy. Moreover, there are many marketing strategies and polices are there and to make their company’s product or service to great growth every company or organization needs to follow the marketing mix strategy, some polices and many more things. I thing marketing mix is great strategy where all company’s whole seller and other companies can communicate with the customers about their products. And after getting customer’s feedback they can do some changes to their product based on the customer’s feedback. If customer get stratification on their product, then they will buy a lot and product growth rate is always increasing.

Paper For Above instruction

The marketing mix, often summarized as the "4 Ps," serves as a foundational framework in marketing theory and practice. However, when contrasting the marketing mix tailored for products versus services, significant distinctions emerge, primarily due to the intrinsic differences between tangible goods and intangible offerings.

Marketing Mix for Products

Products are tangible items that consumers can physically inspect, store, and ownership transfer. The marketing mix for products emphasizes the four traditional Ps: Product, Price, Place, and Promotion. The "Product" element involves designing and developing tangible goods that meet customer needs and preferences, incorporating features such as quality, design, and packaging. For example, a manufacturing company producing smartphones would focus on product specifications, aesthetics, and functionality to appeal to its target audience.

The "Price" component in product marketing often involves setting a price point that reflects the perceived value, production costs, and competitive landscape. Strategies such as discounts, bundle offers, and price skimming are common (Kotler & Keller, 2016).

"Place" refers to the distribution channels through which products are made accessible to consumers—be it physical stores or online platforms. Effective distribution ensures product availability and convenience for consumers (Coughlan et al., 2019).

"Promotion" encompasses advertising, sales promotions, personal selling, and public relations activities designed to communicate product benefits and create demand. Promotional strategies can include television commercials, online ads, and in-store displays.

Marketing Mix for Services

Unlike tangible products, services are intangible, inseparable, variable, and perishable, which significantly impacts the marketing approach (Zeithaml et al., 1985). The traditional four Ps are expanded into the extended marketing mix—commonly referred to as the 7 Ps—including People, Process, Physical evidence, along with Product, Price, Promotion, and Place.

"Product" in services encompasses the core service offering, augmented by additional features like customer support or warranties. For instance, in hospitality, the service experience at a hotel adds value beyond the physical premises.

"Price" for services often involves considerations like time-based billing, subscription models, or packages, reflecting the intangible nature of service delivery (Lovelock & Wirtz, 2016).

"Place" refers to service delivery channels, including online platforms, physical locations, or via mobile apps, emphasizing accessibility and convenience (Gummesson, 2008).

"Promotion" strategies for services often focus on emphasizing quality, reputation, and relationship-building through testimonials, reviews, and personalized communication (Grönroos, 2007).

The additional Ps—People, Process, Physical Evidence—are critical for service marketing. "People" involve employees and customer interactions, "Process" pertains to the delivery procedures, and "Physical Evidence" includes tangible cues that facilitate the service experience, such as a hotel's ambiance or online interface design (Berry et al., 1985).

Conclusion

In conclusion, the marketing mix varies notably when marketing a service compared to a physical product. While the core elements like Price, Place, and Promotion remain central, services require an extension of the marketing mix to include additional Ps that address their intangible and interactive nature. Understanding these differences allows marketers to craft strategies that effectively meet customer expectations and drive growth in diverse markets.

References

• Berry, L. L., Carbone, P., & Haeckel, S. H. (1985). Management strategies for high-contact services. California Management Review, 30(3), 8-20.
• Coughlan, A. T., Anderson, E., Stern, L. W., & El-Ansary, A. I. (2019). Marketing Channels (8th ed.). Pearson.
• Gummesson, E. (2008). Total Relationship Marketing. Butterworth-Heinemann.
• Grönroos, C. (2007). Service management and marketing: Customer management in service competition. Wiley.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Lovelock, C., & Wirtz, J. (2016). Services Marketing: People, Technology, Strategy (8th ed.). Pearson.
• Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1985). Problems and strategies in services marketing. Journal of Marketing, 49(2), 33-46.