Discussion Topic: Business Level Strategy Visit The Website
Discussion Topic Business Level Strategyvisit The Websites Of Two Lux
Discussion Topic: Business Level Strategy Visit the websites of two luxury car makers: Lincoln at BMW at These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy. How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why? 200 words with reference
Paper For Above instruction
The business-level strategies of Lincoln and BMW, two prominent luxury automotive brands, reveal both similarities and differences in their approaches to market competition. Both companies emphasize differentiation through innovation, superior craftsmanship, and advanced technology to appeal to high-end consumers seeking exclusivity and premium quality. Lincoln’s website highlights its focus on personalized luxury experiences, comfort, and a seamless integration of modern technology, aligning with a differentiation strategy aimed at providing superior value (Lincoln, 2023). Similarly, BMW emphasizes performance, innovative engineering, and driving pleasure, positioning itself as a brand that combines luxury with sportiness, which reflects a differentiation strategy that targets dynamic and discerning customers (BMW, 2023).
Despite these similarities, their strategic emphases differ. Lincoln leans more toward comfort, elegance, and personalized customer service, embodying a strategy that emphasizes luxury lifestyle and customer intimacy. BMW, on the other hand, concentrates more on sporty performance, technological innovation, and a vigorous brand image aimed at driving enthusiasts. Regarding competitive advantage, BMW's reputation for superior driving dynamics and technological innovation grants it a competitive edge in delivering not only luxury but also sporty performance, appealing to a broader, more performance-oriented clientele (Porter, 1985). Hence, BMW's ability to balance luxury with sportiness provides a competitive advantage over Lincoln, whose strength lies in personalized luxury experience.
References
BMW. (2023). BMW Official Website. https://www.bmw.com
Lincoln. (2023). Lincoln Official Website. https://www.lincoln.com
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