Discussions: Saint Leo University MKT 301 Principles Of Mark

Discussionssaint Leo Universitymkt 301principles Of Marketing Syllabus

Describe the core assignments and assessment components of the Principles of Marketing course at Saint Leo University, including discussions, projects, quizzes, exams, and grading criteria. The course emphasizes applying marketing concepts such as product development, segmentation, branding, pricing, IMC, and global marketing to real-world activities, with a focus on social responsibility, ethical considerations, and the university’s core values of excellence.

Paper For Above instruction

The Principles of Marketing course at Saint Leo University offers an in-depth exploration of fundamental marketing concepts, emphasizing both strategic and tactical aspects of marketing such as product management, pricing, promotion, and supply chain management. The course's structure is designed to develop students’ ability to analyze and apply marketing principles to actual business scenarios, fostering critical thinking and practical skills essential for future leaders in the field.

Evaluation in this course is comprehensive and includes various components such as weekly discussions, a marketing plan, presentation, peer evaluations, quizzes, and a final examination. Weekly discussions constitute 16% of the overall grade, encouraging active participation in online or in-class environments by initiating and responding to discussion prompts with a minimum of 300 words for initial posts and 150 words for responses to peers. These discussions reinforce the understanding of core concepts like the marketing mix, environment analysis, and social responsibility.

The centerpiece of the course is the marketing plan, which constitutes 40% of the grade. This project is conducted in teams of 3 to 5 students and involves multiple components covering essential marketing strategy areas including product description, SWOT analysis, segmentation, pricing, supply chain, and integrated marketing communications (IMC). Each team is expected to deliver a comprehensive presentation of their marketing plan, integrating course concepts into a coherent and executable strategy tailored to a real or hypothetical product or service. The group’s collaboration is assessed through peer evaluations, where individual contributions are scrutinized to ensure fair participation.

Assessments also include three quizzes, each worth 3%, covering approximately two weeks of course material in multiple-choice format. These quizzes are designed to test students' grasp of core topics like market segmentation, global marketing, branding, and pricing. The final exam, accounting for 17% of the grade, combines short answer and multiple-choice questions to evaluate students’ comprehensive understanding of all course topics. Students in online classes participate in weekly threaded discussions, responding to prompts and engaging with classmates, while on-campus students are required to actively contribute during class sessions.

The course schedule is divided into modules, each focusing on specific marketing themes such as marketing basics, environment analysis, research and product development, segmentation and globalization, branding, pricing strategies, IMC, and course review. For each module, students complete discussion posts, respond to peers, and submit targeted assignments like SWOT analyses, quizzes, or project components by specified deadlines, typically by Sunday night at 11:59 PM EST/EDT.

At the end of the course, students are expected to demonstrate mastery of marketing principles through a final examination and the delivery of their marketing plan presentation. This comprehensive assessment ensures that students have integrated knowledge from all modules, aligned with Saint Leo’s core value of excellence—aiming to develop morally responsible leaders who uphold ethical standards and social responsibility in their marketing practices.

References

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