Due Date: You Have Two Weeks To Work On The Assignment But D

Due Date You Have Two Weeks To Work On The Assignment But Do Not Pr

Use the marketing template created in Assignment 1 and begin filling in the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below.

Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. Note - at this point, you do not have to fully complete all of the sections, you can continue working on them throughout the course. For this assignment, you will be graded on the Company Profile which must be complete. The other areas must contain some basic information that you have obtained to date in your research.

Paper For Above instruction

The purpose of this assignment is to initiate the development of a comprehensive marketing plan by utilizing an existing marketing template as a foundational document. This initial step involves selecting a suitable organization and its corresponding products or services, with an emphasis on ensuring sustained interest and sufficient information availability for effective research and analysis.

In this context, you are instructed to use the marketing template created in a prior assignment, which serves as the primary framework for this task. Your first step involves populating the template with essential details about the organization and its offerings. This process not only sets the groundwork for a detailed marketing plan but also fosters understanding of the company's core elements and strategic positioning.

Choosing the right organization is crucial. It should be an entity that maintains your interest throughout the course duration to ensure engagement and motivation. Additionally, it must have readily accessible information to facilitate comprehensive research. This ensures that you can make well-informed recommendations regarding marketing strategies, target markets, competitive positioning, and other critical components.

While the entire marketing plan will evolve with ongoing coursework, this initial submission primarily focuses on completing the Company Profile section of your template. This section should include details such as the company's mission, vision, products or services, target market, and basic industry context. For other sections of the template, you should include preliminary or basic research findings as placeholders, acknowledging that these will be expanded upon in subsequent assignments.

Adhering to this structured approach helps organize your research efforts and sets a clear path for developing a robust marketing plan. Remember, this exercise is integral for establishing a solid foundation—your continued work throughout the course will refine and expand all aspects of your marketing strategy, ultimately resulting in a comprehensive and actionable marketing plan.

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Armstrong, G., & Kotler, P. (2015). Principles of Marketing (16th ed.). Pearson.
  • Cravens, D. W., & Piercy, N. F. (2013). Strategic Marketing. McGraw-Hill Education.
  • Jobber, D., & Ellis-Chadwick, F. (2019). Principles and Practice of Marketing (9th ed.). McGraw-Hill Education.
  • Webster, F. E., & Malter, J. M. (2014). Marketing Strategy. Sage Publications.
  • Lee, K., & Carter, S. (2018). Global Marketing Management. Oxford University Press.
  • Hutt, M. D., & Speh, T. W. (2013). Business Marketing Management. Cengage Learning.
  • Schultz, D. E., & Schultz, H. F. (2014). IMC, the Next Generation: Five Steps Toward a New Marketing Communications Paradigm. McGraw-Hill Education.
  • Singh, N. (2018). Marketing Strategy: A Decision-Focused Approach. Pearson Education.
  • West, D., Ford, J., & Ibrahim, E. (2015). Strategic Marketing: Creating Competitive Advantage. Oxford University Press.

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