Emilee La Rue, Abigail Harper, Jenna Wilson, Gloria Jackson

Emilee La Rueabigail Harperjenna Wilsongloria Jacksongloria Jacks

Split & Strike, located in Cave Creek, Arizona, is a state-of-the-art bowling alley that offers a full-service bar and extensive dining options. The facility stands out from competitors through features like touch screen score monitors, large screen TV projectors, stereo-surround sound, and glow-in-the-dark bowling. It provides creative event planning services, making it an ideal venue for family, friends, and corporate gatherings. As the sole entertainment venue of its kind in the community, Split & Strike emphasizes community engagement by hosting events and fundraisers, offering special packages, and fostering a fun environment for all age groups.

The vision of Split & Strike is to become the ultimate destination for family, friends, and individuals seeking exceptional bowling experiences enriched with cutting-edge technology. Its mission is to enhance community entertainment options by providing a top-tier bowling alley that caters to various age groups and interests. The company's strategy includes integrating advanced technology, expanding arcade offerings, and delivering outstanding customer service. The company maintains a customer service policy requiring employees to maintain positivity and a sense of urgency while assisting customers and machines, ensuring a pleasant experience. Technology updates are prioritized to keep products current, and an array of arcade machines complements the bowling experience.

Split & Strike aims to expand regionally within Arizona and potentially further along the West Coast. Its demographic scope is broad, given its versatile offerings targeting families, singles, and corporate clients. The company leverages a mobile app that allows users to reserve lanes and rooms, order food, and communicate with staff. An environmental scan indicates high industry attractiveness due to low barriers to entry and technological advantages that create competitive barriers.

The threat of new entrants is significant, given the low investment requirement and the absence of established entertainment centers of comparable scope in Cave Creek. To mitigate this, Split & Strike plans to foster loyalty through memberships, group discounts, and daily promotional deals. The bargaining power of suppliers remains low due to the availability of substitute materials and multiple sourcing options. Customer bargaining power is managed by offering competitive prices combined with innovative technology and engaging loyalty programs.

Within the industry, competitors like Dave & Busters and AMF Bowling are located approximately thirty minutes away. However, Split & Strike’s comprehensive approach—incorporating entertainment, dining, and advanced technology—provides a competitive edge. Its key advantages include high-quality, technologically upgraded machines, exemplary customer service emphasizing positivity and efficiency, and a customer loyalty program that offers discounts and rewards, further strengthening its market position.

Regarding expansion strategies, the primary mode of entry involves establishing wholly owned subsidiaries in foreign markets, such as Canada, where a location in Niagara Falls could target high tourist traffic. Joint ventures are considered beneficial for establishing a strong presence in international markets, ensuring local insights and shared risks. The Turkish-speaking region of Clifton Hill is outlined as a promising location due to consistent tourist flow and increasing demand for innovative entertainment options.

Market outlook indicates a substantial target demographic, mainly young adults aged 18-30, in the Cave Creek area, with over 80,000 potential customers across four zip codes. Although rural perceptions exist, the area's population density and community engagement support the business’s prospects. The marketing plan prioritizes online platforms like social media—Facebook, Instagram, Twitter—and apps for reservations and promotions. Special event nights, leagues, and family packages aim to broaden appeal across ages and preferences. The company’s core strengths are exceptional customer service, technological innovation, and attractive loyalty programs, while weaknesses include high startup costs, limited marketing outreach, and lack of patent protections.

Opportunities for growth involve refining production and distribution, expanding domestically into larger cities, and exploring international joint ventures. Potential threats include fierce local competition, economic downturns reducing consumer spending, and rising costs for supplies and resources. To ensure competitiveness, Split & Strike intends to continuously upgrade its technology, maintain flexible pricing strategies, and cultivate community relationships.

Paper For Above instruction

Split & Strike represents a modern approach to entertainment in Cave Creek, Arizona, combining bowling with technological innovation and community-oriented services. The company’s strategic vision hinges on delivering exceptional customer experiences through state-of-the-art facilities, comprehensive food and beverage options, and a dynamic promotional strategy.

The core advantage of Split & Strike lies in its technological edge, offering the latest software upgrades for its machines and integrated recreational systems. This ensures minimal downtime, error reduction, and enhanced customer satisfaction. Such technological investments set the facility apart from competitors like Dave & Busters and AMF Bowling, which either lack such comprehensive features or operate with older equipment. The company emphasizes customer service as a fundamental pillar, instilling employee policies that foster positive, proactive staff interactions, thereby increasing customer loyalty and repeat visits.

In addition to technological excellence and superior service, loyalty programs serve as a cornerstone of Split & Strike's marketing strategy. Members receive discounts, special deals, and rewards that encourage repeat patronage. Marketing efforts leverage social media platforms to reach the target demographic effectively. Promotions such as game discounts, free meals, and special event packages are designed to appeal to young adults, families, and corporate groups, broadening the customer base and increasing market penetration.

Looking towards expansion, the company considers international entry through wholly owned subsidiaries or joint ventures. Canada, particularly Niagara Falls, appears promising due to its heavy tourist traffic and existing demand for innovative entertainment venues. Establishing physical presence in foreign markets involves challenges such as cultural adaptation, language considerations, and regulatory compliance. However, the company’s focus on high-quality technology and community engagement strategies can facilitate successful international growth.

The demographic and economic analysis reveals a sizable potential market within the specified zip codes, with over 80,000 residents capable of supporting a premium entertainment venue. The area’s demographic composition—60% Caucasian, 27% Hispanic, 9% African American, and others—indicates a diverse customer base that values quality entertainment options. Income levels, with an average household income of approximately $123,500, allow for discretionary spending on entertainment activities. The local community’s affinity for activities like golf, swimming, and live entertainment aligns with Split & Strike’s offerings, providing additional cross-promotional opportunities.

Industry trends favor technological integration, mobile reservation apps, and interactive entertainment environments, all of which the company adopts to maintain relevancy. The industry’s size, estimated at $10 billion nationwide, underscores the viability of the business model. However, competition remains fierce, with players like Dave & Busters and AMF posing threats through aggressive marketing and potential price wars. To counteract this, Split & Strike's focus on technological superiority, exceptional customer service, and loyalty incentives aims to carve out a sustainable niche.

Financial considerations highlight the significant startup costs—approximated at $100,000 for facility development—and ongoing operational expenses. Despite these initial investments, the company's strategic focus on high-tech amenities and community integration aims to generate substantial revenue streams. The company must also navigate legal and regulatory challenges, including tax policies, labor laws, and licensing requirements, particularly when expanding beyond local markets.

In conclusion, Split & Strike embodies an innovative, customer-centric, and technologically advanced entertainment enterprise poised for growth within Arizona and beyond. Its strategic initiatives—spanning technology upgrades, targeted marketing, and international ventures—are designed to sustain competitive advantages in a dynamic industry environment. Success hinges on continuous innovation, community engagement, and the ability to adapt to changing consumer preferences and economic conditions, positioning Split & Strike as a leader in entertainment within its regional and expanding markets.

References

• Bankrate.com. (2017). State Taxes: Arizona. Retrieved from https://www.bankrate.com
• Bowling Alleys - American Planning Association. (2017). Retrieved from https://www.planning.org
• Find the Best Mortgage Rates in Arizona. (2017). Retrieved from https://www.mortgageloan.com
• Happy Building! (2017). Retrieved from https://www.construction.com
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2014). Strategic management (11th ed.). Mason, OH: Thomson South-Western.
• Jurevicius, O. (2013, May 27). The 5 Powerful Forces that Impact your Profit. Retrieved June 18, 2017, from https://www.businessnewsdaily.com
• McMahon, T. (2017, June 14). InflationData.com. Retrieved from https://www.inflationdata.com
• P. (2017). Phoenix Population and Demographics. (2000). Retrieved from https://www.azdemographics.com
• Porter, M. E. (2015, May 20). How Competitive Forces Shape Strategy. Harvard Business Review. https://hbr.org
• Staff, I. (2016, April 07). Porters 5 Forces. Retrieved from https://www.investopedia.com