Empirical Scholarly Journal Article Critique In The Libr

6 Pagesempirical Scholarly Journal Article Critiquein The Librarys Fu

Locate an article related to marketing, advertising, or consumer behavior within the library’s full-text databases. The article must describe a primary research study involving human subjects, including details about the survey, methodology, data collection, analysis, and conclusions. It should have a comprehensive reference list with more than ten sources and contain citations or footnotes within the text. Save a copy of this article as a Word or PDF file to upload with your critique.

Use the provided research article attached at the bottom of the assignment prompt. Your critique should be written so that a reader can understand the study without reading the original article. Briefly summarize the study, focusing on the research question, hypothesis, methodology, findings, and conclusions. Additionally, you will analyze and evaluate the article critically, considering its strengths and weaknesses, and discuss its contribution to the field.

Paper For Above instruction

The critique will be structured into four main sections, each meticulously analyzed and supported with scholarly references:

  1. Scholarly Citation: Provide an APA formatted bibliographic entry for the article chosen. Do not include the entire reference list from the article, only your specific citation derived from the article.
  2. Summary of the Study: Summarize the article in approximately two pages. This summary should include:
  • The research question and why the authors find it significant
  • The hypothesis and how it was operationalized, including details about independent and dependent variables, control conditions, and methodology
  • A concise overview of the findings and how the authors interpret these results
  • The main conclusions and implications drawn by the authors
  • Critical Evaluation: Discuss the merits and deficits of the article over 2–3 pages, addressing:
    • The appropriateness and interest of the research question
    • The testability of the hypothesis and the validity of the operational definitions
    • The clarity and completeness of reporting findings and whether the interpretations are justified
    • The support for the conclusions and suggestions for improvements if deficits exist
  • Connections and Future Directions: Over approximately one page, explore whether the article adds to existing knowledge, identify any biases, unanswered questions, and propose future research avenues.

    • This critique should be approximately six pages long, including a cover page, with about 1000 words dedicated to the analysis and 10 credible references. Use APA formatting throughout, and write in a clear, scholarly tone, employing critical thinking and effective communication. The entire submission must adhere to APA style, be well-organized, and be suitable for academic review.

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