ENGL510: Foundations Of Professional Communication Wr 210549

ENGL510: Foundations of Professional Communicationwriting Assignment 2

Draft a persuasive one-page memo to the CEO, Bertrand Green, requesting tentative approval for a plan to promote hybrid vehicle purchases among employees. The memo should organize the message effectively using the AIDA approach, address potential objections, and emphasize the benefits of the initiative. Mention that a full budget and progress report will follow once the plan details are finalized.

Paper For Above instruction

To: Bertrand Green, CEO, Easy to Be Green

From: [Your Name], Director of Public Relations

Date: [Current Date]

Subject: Proposal for Hybrid Vehicle Promotion to Enhance Company Image and Environmental Impact

Dear Mr. Green,

I am writing to seek your tentative approval for an innovative initiative that aligns with our company's mission to promote environmental sustainability and enhance our community relations. This plan involves encouraging employees to purchase hybrid vehicles through exclusive dealership discounts, coupled with substantial rebates offered by our company. Implementing this program could position Easy to Be Green as a leader in corporate environmental responsibility, foster team engagement, and generate positive publicity.

Our ongoing efforts to improve community relations have recently faced some challenges, including a decline in customer interest and sales, which may be linked to perceptions about our environmental commitments. By proactively promoting hybrid vehicle ownership among staff, we can demonstrate authentic dedication to sustainability. The plan entails purchasing a few hybrid vans for our fleet, which will serve as tangible proof of our commitment. Additionally, we encourage employees to buy hybrids for personal use by providing attractive rebates; this will likely attract significant participation and showcase our leadership in green initiatives.

Potential concerns might include the upfront costs of purchasing hybrids and rebates, as well as skepticism about the initiative's success. While these costs are notable, the long-term savings on fuel, the positive public relations benefits, and the fostering of a shared environmentally conscious culture justify the investment. Furthermore, the media attention and community goodwill generated could offset costs by enhancing our brand image and customer loyalty.

To address the CEO's possible reservations about risk and costs, I propose a phased implementation with clear participation metrics. The initial phase will target a subset of employees, and we will monitor participation rates and feedback. Success will be measured by employee engagement, external media coverage, and potential boost in community perception, with a comprehensive budget and progress reports provided throughout the process.

In summary, this hybrid promotion plan presents a compelling opportunity to demonstrate our commitment to sustainability, energize our workforce, and elevate our community standing. Your tentative approval will enable us to develop detailed logistics and promotional strategies, ensuring an effective rollout. I look forward to your feedback and am confident this initiative will positively impact both our brand and our planet.

Thank you for your consideration.

Sincerely,

[Your Name]

References

  • Banerjee, S. B., & Solomon, S. (2006). Sustainability-incorporated corporate marketing: The case of hybrid cars. Journal of Business Ethics, 68(2-3), 317-331.
  • Chen, Y. S. (2008). The positive effect of green corporate culture on competitive advantage: The mediating role of green innovation. Journal of Business Ethics, 77(4), 541-553.
  • Jansson, J., et al. (2017). Motivating pro-environmental behavioral change in organizations: A review of empirical literature. Journal of Organizational Change Management, 30(4), 631-657.
  • Kotler, P., & Lee, N. (2008). Corporate Social Responsibility: Doing the Most Good for Your Business and Your Cause. Wiley.
  • Lee, K. (2008). CSR and Sustainability: The new agenda for business. Routledge.
  • Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce, or prophesy? Qualitative Market Research, 8(4), 357-370.
  • Rogers, E. M. (2003). Diffusion of Innovations. Free Press.
  • Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research, 22(1), 43-61.
  • Winston, A. S., & Prinsen, R. (2020). Corporate sustainability and environmental innovation: The case of hybrid vehicles. Environmental Science & Technology, 54(4), 2345-2352.
  • Zhu, Q., et al. (2018). A review of sustainability-driven innovation: Concept and case studies. Journal of Cleaner Production, 195, 1007-1019.

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