Ethics And Social Responsibility In Business And Marketing
Ethics And Social Responsibility In Business In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment. However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm.
In this Assignment, you will engage in the development of the following professional competencies: · Make ethical decisions and solve problems · Written Communication In this Assignment you will read the Cengage® Case Study: "Barclays Bank: Banking on Ethics" and then respond to the checklist items in a critical essay based on a scenario. Click on the grading rubric below to see the full instructions and grading rubric for this Assignment.
Paper For Above instruction
The assignment requires a comprehensive exploration of ethics and social responsibility within a business context, focusing specifically on marketing practices. It emphasizes the importance of acting ethically both legally and socially, recognizing that in today’s interconnected age, unethical actions can quickly spread globally through digital platforms, potentially causing reputational damage and harming stakeholder relationships. A primary element involves understanding how companies communicate their ethical standards, often through formal codes of conduct that articulate expected behaviors and values.
The core of the assignment revolves around analyzing a case study titled "Barclays Bank: Banking on Ethics," where ethical decision-making in a banking environment is scrutinized. The objective is to critically evaluate the scenario and respond to specific checklist items within a well-structured, scholarly essay, demonstrating an understanding of ethical principles, problem-solving abilities, and written communication skills. The essay must be at least 500 words and adhere to APA formatting for citations and references.
Furthermore, the assignment includes an additional scenario involving international business expansion, specifically around the country of Colombia. Here, the focus is on examining recent significant political, economic, and technological events that influence Colombia’s business environment, especially concerning market entry for a soft drink and sports beverage company, Zip-6. The task involves researching credible sources such as the CIA World Factbook, U.S. Department of State, and Michigan State University’s globalEDGE™ platform, to analyze recent impactful events in Colombia’s history and predict future implications for business development.
Specifically, the student is instructed to write an informational essay addressing three key points: (1) the most significant recent political, economic, and technological events affecting Colombia’s business climate; (2) whether Colombia’s current economic condition is sufficiently robust to support the growth of the sports drink industry and Zip-6’s investment; and (3) to provide a well-argued recommendation regarding Zip-6’s potential entry into Colombia, substantiated by the researched facts and analysis. Proper organization, clarity of expression, logical transitions, and grammatical precision are essential components of the final submission, which should include in-text citations and a references list in APA style.
In summary, the overall purpose of this assignment is to develop and demonstrate ethical decision-making abilities, critical thinking regarding international market entry, and effective academic writing skills—all within the context of global business ethics and strategic expansion analysis.