European Competition Law When New EU Member Count
European Competition Lawwhen New European Union Member Countries Join
European Competition Lawwhen New European Union Member Countries Join
European Competition Law When new European Union member countries join the EU they become subject to the European Union competition law – a law that regulates anticompetitive behavior and keeps markets within Europe more competitive. 1. What effect will this have on the new member county’s natural rate of unemployment? Provide a graph supporting your answer. 2.
What effects will joining the EU have on the new member’s prices and output? Provide a graph to support your answer. 3. Do you expect higher or lower inflation after the country joins the EU? Explain your answer.
Investment Subsidies This problem considers the mortgage interest deduction – a U.S. tax incentive program to encourage residential home ownership (an investment subsidy). Provide an IS-LM graph that explains what might happen to the macroeconomy if the government eliminated this investment subsidy. Clearly label all curves, points and axes and explain any shifts that are occurring in your graph. Greek Debt Crisis As a member of the Eurozone, Greece was/is unable to conduct it’s own monetary policy. Instead, Eurozone monetary policy is set by the European Central Bank in Frankfurt.
Suppose that Greece is facing a recession and wants to boost output. 1. What type of government policy would you suggest to boost output? Provide an IS-LM graph with a clear explanation of what you are suggesting. 2.
How would the government fund such a policy? 3. What are some of the longer term implications of Greece using this approach to stabilizing output? Assignment 2B - Preparing for the sale This assignment should be done in a team of 2. Select a product to sell.
The product should be appropriate for sale to a company, B2B and not to retail customers. It might be better to choose a product you know something about or have some interest in. A professional sales person gathers information before they approach a customer. At this time, the sales person gathers information on the potential prospect and their industry, the industry their firm participates in and the competitor product or service you are selling against . Please note that this assignment is designed to illustrate the scope of knowledge required by professional salespeople.
Some of the information will be unavailable to those outside the industry . However, you should check more than just a “Google” search. Look at annual reports, journals, magazines, and newspapers Required: A brief email informing your instructor of the product you want to sell, your company who is selling the product and potential customers. Your instructor must approve your choice of products before you begin working on the next assignment. If you are having trouble thinking of an appropriate product, please talk to your instructor before this assignment is due.
In the report – about 4 - 5 pages – business style, single spaced. A. Develop and describe your personal selling philosophy – short section. B. Describe the product or service you want to sell for this assignment, the company you are selling the product for, Company Information a.
Company information and history of the company, product line, size, sales area. b. Have sales for the product been growing or declining? c. What major improvements have been made in recent years? d. How can this product best be demonstrated? e. List several reasons why customers should buy from this firm f.
Describe the features and benefits of the product relevant to your chosen target market. g. Does the firm offer any warranties or guarantees? h. What services does your company offer its customers after a sale is made? i. Pricing of product j. Current promotional and distribution.
C. Prospect information. – describe to whom you want to sell this product (who is your B2B target market). Identify at least two firms by name and get the name of a possibly contact. a. What type of organization is it? (manufacturer, wholesaler, retailer, etc.) b. How large is the firm?
How long has it been in business? c. What industry is this firm and relevant information on this industry d. What product lines does it sell? e. What are some potential problems and needs of this firm and how can your product or service solve the problems or satisfy the needs f. Who makes the buying decisions for your product or service at this firm?
What is the person’s title and major responsibilities for that particular company? More than just purchasing manager. g. If you are selling a product to a wholesaler or retailer who will resell it to the ultimate consumer (for example, food products or clothing): · What are the characteristics of the typical consumer (age, income, etc.) · What problems or needs does the consumer have that are related to your product? D. Industry Information - describe the industry your product services. a.
What is the history of the industry? b. What is the size of the total industry in terms of sales? Is the industry growing? c. What advancements have been made in the industry in recent years? E.
Competitor Information - Identify two of your firm’s main competitors and secure the following information for this competitor: This can be written up using a competitor analysis grid. a. Has your company been in business longer than your competitor? What is the size of your competitor in relation to your firm? Is it growing more quickly or more slowly than your firm is? b. What is your competitor’s policy on extending credit to its customers?
Are your firm’s policies more or less liberal? c. What price does your competitor charge for its product or service? How does it compare to your firm? d. How does the product compare? e. How quickly can your competitor deliver its product or perform its service compared to your firm? f.
What services does the competitor offer its customers after a sale is made? g. What are your competitor’s major strengths and weaknesses? Some, but not all of the resources for this assignment can be accessed from the TRU library and via the internet. Resource Topic areas comments Canadian Business and Current Affairs 1. Industry information (NB. a product is not an industry) 2.
Industry advancements 3. Competitor information (presumes a provincial or national profile) 4. Product or service information. This is a database of business articles that you can access by Company name. Search by company not keyword.
ABI/Inform 1.Product or service information American bias but good for product and service development Small Business profiles Product and service information: general Somewhat complicated to use, terminology is precise (e.g. wine industry not wineries). Suggest librarians help. Gives the cost of running and revenue figures. Statistics Canada Index of downloadable publications Industry information Quite selective, but some industries are represented Online Annual reports Company information (public) Paper annual reports files are available Objectives: 1. to understand the importance of researching potential customers prior to contacting them 2. To develop an appreciation of the importance of strategically thinking through what it is you are going to do.
3. To appreciate the level of preparation required to conduct a professional sales call Assignment 2B Evaluation Student Names: Description Marks Marks Awarded Format · The assignment is easy to read, flows well, and is concise - little unnecessary information · Correct grammar, spelling, and punctuation · Clear organization and use of headings · Appearance, language, and level of formality appropriate for target audience 15 Citation and reference list · External sources are fully documented and cited · Appropriate use of quotes · Valid sources 10 Content - Research and Planning - Originality and synthesis of ideas . Applies Critical thinking and decision making · Complete – all major sections presented · Relevant material is presented with sufficient depth and breadth · Well researched. Has names of potential contacts · Research was insightful and relevant · Information was obtained for a variety of valid sources · Applies critical thinking · Logical progression of arguments · Facts/examples support claims 75 Total 100 Comments: