Examine The Following Websites And See How They Customized

Examine The Following Web Sites And See How They Customized Their Site

Examine the following Web sites and see how they customized their sites to their target market, focused their efforts, and communicated their objectives: Amish Hills Hand Made Furniture--Sells custom designed furniture. Wag'n Tails Store---Provides cleaning services for pets. Scotts Lawn Service---A business specializing in lawn care and maintenance. Write 3 paragraphs that respond to the following questions. Answer the following questions for each company.

1.) What design and functional elements would you focus on if you were to design an e-business plan for the company? 2.) What design elements would be unimportant for the company? 3.) What single feature adds value for the business's partners, customers, or employees beyond what could be achieved in a traditional business setting? 3 paragraphs with references, and be substantive and clear and use examples to reinforce your ideas.

Paper For Above instruction

When designing an e-business plan for Amish Hills Hand Made Furniture, it is essential to focus on creating a visually appealing and user-friendly website that highlights the craftsmanship and customization options of their products. A strong emphasis on high-quality images, detailed descriptions, and easy navigation can attract discerning customers seeking handcrafted furniture. Functional elements such as an online catalog, customization tools, and secure payment gateways are crucial to facilitate seamless purchases. Additionally, testimonials and an engaging "About Us" section reinforce the authenticity and uniqueness of their offerings, aligning with the target market's appreciation for artisanal quality (Laudon & Traver, 2021). Conversely, elements such as excessive multimedia or intrusive advertisements would distract from the user experience and are unimportant for this niche market where trust and product quality matter most.

For Wag'n Tails Store, an effective e-business strategy should prioritize functional elements that emphasize convenience and trustworthiness to pet owners. Clear service descriptions, availability scheduling, and a straightforward booking system support customer needs. Integrating online reviews and testimonials can help establish credibility, while a simple, friendly website design aligns with pet owners’ emotional ties to their animals. Unnecessary elements like complex navigation menus or excessive promotional pop-ups could distract and detract from the primary goal—providing reliable pet care services. The most valuable feature might be an online appointment scheduling and payment system that allows pet owners to book and pay for services conveniently, providing value beyond in-person interactions and fostering customer loyalty (Chaffey & Ellis-Chadwick, 2019).

Scotts Lawn Service should focus on presenting a professional, clean website that communicates reliability and expertise. Design elements such as before-and-after photo galleries, a detailed list of services, and client testimonials add credibility and attract homeowners seeking trustworthy lawn care. Functional features like instant quote calculators, easy appointment scheduling, and online payment options streamline the customer experience. Elements like cluttered designs or unnecessary animations are unimportant here, as efficiency and clarity are vital. A key feature that adds value beyond traditional settings is a customer portal where clients can manage their appointments, view service history, and receive tailored recommendations. Such digital enhancements enhance customer engagement, improve operational efficiency, and foster stronger relationships (Ryan, 2020).

References

• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
• Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, Technology, Society. Pearson.
• Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.