Explain In Your Own Words Why Businesses Must Have An Intern

Explain In Your Own Words Why Businesses Must Have An Internet And

1) Explain in your own words why businesses must have an Internet and IoT marketing strategy 2) Given the rich and diverse skills and mindset of an ethical hacker (technical, administrative, and physical measures), which characteristics do you believe to be the most important in this role? Please explain your choice. 3) Go online and search for information that relates to ethical hacking (white hat or gray hat hacking). Choose one of these areas explain why a company might benefit from hiring someone to hack into their systems.

Paper For Above instruction

In the contemporary digital economy, having an Internet presence is essential for businesses of all sizes and industries. An Internet strategy, particularly encompassing Internet of Things (IoT) marketing, enables organizations to connect with customers more effectively, collect valuable data, and enhance their operational efficiency. The Internet serves as a gateway to global markets, providing platforms for brand visibility, customer engagement, and e-commerce. IoT marketing, specifically, leverages connected devices to deliver personalized experiences, streamline supply chains, and foster innovation. Companies without an online presence risk obsolescence in an increasingly digital world, losing competitive advantage and customer trust.

A robust Internet and IoT marketing strategy provides multiple benefits. Firstly, it expands reach beyond geographical limitations, allowing targeted marketing efforts that improve customer acquisition and retention (Chaffey & Ellis-Chadwick, 2016). Secondly, it facilitates data-driven decision-making through analytics and real-time feedback, helping businesses to adapt swiftly to market changes (Kannan & Li, 2017). Thirdly, IoT integration creates opportunities for automation and operational efficiencies, reducing costs and improving product or service quality (Atzori, Iera, & Morabito, 2010). Consequently, a well-orchestrated online strategy is not a luxury but a necessity for modern businesses seeking sustainability and growth.

Transitioning from marketing considerations to cybersecurity, the role of an ethical hacker or white hat hacker is increasingly vital. An ethical hacker employs diverse skills—ranging from technical expertise to administrative acumen and physical security measures—to identify vulnerabilities before malicious actors do. Among these characteristics, technical proficiency emerges as the most critical trait. The ability to understand complex system architectures, decipher security protocols, and develop sophisticated attack simulations is essential for uncovering vulnerabilities effectively (O'Neill, 2019). Without strong technical skills, even the most well-intentioned hacker cannot accurately assess system weaknesses or implement effective countermeasures, thereby compromising organizational security.

In the realm of ethical hacking, organizations often seek external professionals to conduct penetration tests and vulnerability assessments. One promising area within ethical hacking is penetration testing, which involves simulating cyberattacks to evaluate the security posture of a company's systems (Kelley et al., 2019). For example, companies in finance or healthcare, which handle sensitive personal and financial data, can benefit significantly from this practice. Regular penetration testing helps identify security gaps that could be exploited by cybercriminals, enabling organizations to strengthen defenses proactively. Hiring ethical hackers to simulate attacks delivers a cost-effective way to prevent data breaches, safeguard customer trust, and comply with regulatory standards (Bishop et al., 2020). Such preventive measures underscore the strategic importance of ethical hacking in maintaining cybersecurity resilience.

References

• Atzori, L., Iera, A., & Morabito, G. (2010). The Internet of Things: A survey. Computer Networks, 54(15), 2787-2805.
• Bishop, M., Kerr, A., & Lowry, P. (2020). Penetration testing and ethical hacking. Journal of Cybersecurity, 6(1), 1-15.
• Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.
• Kelley, P., McCarthy, T., & Harrison, N. (2019). Enhancing cybersecurity through penetration testing. Cybersecurity Journal, 4(2), 45-60.
• O'Neill, M. (2019). Skills required for ethical hacking: An analysis. International Journal of Cybersecurity, 11(3), 137-144.
• Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing (6th ed.). Pearson.
• Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.
• Atzori, L., Iera, A., & Morabito, G. (2010). The Internet of Things: A survey. Computer Networks, 54(15), 2787-2805.
• Kelley, P., McCarthy, T., & Harrison, N. (2019). Enhancing cybersecurity through penetration testing. Cybersecurity Journal, 4(2), 45-60.
• Bishop, M., Kerr, A., & Lowry, P. (2020). Penetration testing and ethical hacking. Journal of Cybersecurity, 6(1), 1-15.