Explain What Your Niche Is And Its Purpose

Explain What Your Niche Is And The Purpose Of Th

Explain what your niche is and the purpose of the campaign. My niche is modeling. I selected modeling as the topic for my niche as I have been a professional model for 7 years now with Coultish Management. I have been fortunate enough to work internationally in Singapore, Thailand, Japan, and the United States. Recently I have made the switch from international modeling to local modeling.

My campaign will focus on promoting myself locally in BC and throughout Canada as a more mature model within the commercial and lifestyle markets. Objectives: I hope to achieve a larger local audience on my social media accounts, which will lead to more modeling work. I want to be recognized as an industry expert in Victoria and for others to seek me out for advice and support. I aim to give back to others in the industry, as I received support when I started.

By the end of this campaign, I hope to have gained at least 100 new followers and to add at least one client to my portfolio.

Paper For Above instruction

Introduction

In the contemporary modeling industry, establishing a distinctive personal brand and effectively leveraging social media platforms are pivotal for career advancement. My niche centers around modeling, a profession I have dedicated seven years to, working with reputable agencies such as Coultish Management and gaining international experience across Singapore, Thailand, Japan, and the United States. Recently, I transitioned from international to local modeling, focusing on the British Columbia (BC) and broader Canadian markets. This shift necessitates strategic promotion to elevate my visibility within the local industry and expand my professional network.

Understanding the Niche and Its Significance

Modeling, as a niche, encompasses various segments including fashion, commercial, and lifestyle markets. Its significance lies in the dynamic nature of the industry, where personal branding, audience engagement, and networking are critical. An increasing number of models are harnessing social media platforms like Instagram and Facebook to showcase their portfolios, connect with industry professionals, and secure bookings. For me, the primary purpose of this campaign is to re-establish my presence in the local modeling scene, foster connections within BC and Canada, and position myself as a reliable and experienced professional within the commercial and lifestyle sectors.

Objectives of the Campaign

The core objectives are to enhance my social media reach and influence, aiming for an increase of at least 100 followers across my platforms, thereby expanding the pool of potential clients and collaborators. More specifically, I intend to foster recognition as an industry expert within Victoria, facilitating trust among local designers, photographers, stylists, and clients. This recognition will not only lead to immediate work opportunities but also facilitate long-term career growth through referrals and collaborations. Additionally, I want to create a community where industry professionals perceive me as a go-to resource for advice and support, paying forward the mentorship I received when starting out.

Target Audience

The target audience comprises individuals actively involved in the Canadian fashion industry, including designers, photographers, makeup artists, stylists, fellow models, and clients seeking experienced talent. Given the diversity within this audience, I will tailor my content to resonate with professionals seeking mid-20s to 30-year-old models, particularly those of mixed-race descent. To effectively reach these groups, I plan to utilize multiple social media platforms, primarily Instagram and Facebook, which are widely used by industry insiders and influencers.

Competitor and Influencer Analysis

Top models and fashion influencers such as Kendall Jenner, Victoria Beckham, Gigi Hadid, Cara Delevingne, Bella Hadid, and Emily Ratajkowski serve as benchmarks in the industry. These individuals utilize platforms like Instagram, Facebook, and Twitter to maintain high engagement levels, often posting daily or multiple times per day with varied content, including professional shoots, personal moments, and behind-the-scenes glimpses. Their success hinges on consistent posting, strategic tagging, and engaging captions that foster community interaction (Ati, 2018).

Utilizing resources like models.com and StyleCraze helps identify best practices and current trends in social media engagement among top-tier influencers. Many of these models focus on high-quality visual content, concise captions, and timely interactions, strategies I intend to adapt for my campaign.

Strategies and Tactics

I plan to focus on Instagram and Facebook, given their popularity within the industry and their visual-centric functionalities. Using social media management tools like Hootsuite will enable scheduling and consistent posting, crucial for balancing my full-time job with active branding efforts.

On Instagram, I will post two high-quality images weekly, emphasizing my evolving look, new portfolio, and collaborations with photographers and brands. Each post will include relevant hashtags, such as #model, #modeling, #VictoriaFashionWeek, and #CanadianFashion, to maximize visibility. I will also engage with industry professionals by commenting on their posts, tagging relevant accounts, and responding to comments and messages to foster community relations.

On Facebook, I will participate actively in relevant groups dedicated to Victoria and BC’s fashion and photography communities. Posting engaging content, sharing insights, and initiating discussions will help build my credibility and expand my professional network. I will also share Instagram content to Facebook for consistency and broader reach.

Timeline and Implementation

The campaign spans four weeks, with structured weekly activities. Each day, I will comment on five industry-related accounts using hashtags like #victoriaphotographers, #canadianphotographers, and #vfw to discover new contacts. Comments will be specific and professional, aimed at establishing genuine connections.

Weekly tasks include posting two scheduled images on Tuesdays and Fridays at 9 a.m., identified based on platform analytics indicating peak engagement times (Payne, 2017). Furthermore, engaging in two discussions weekly on Facebook groups will demonstrate industry knowledge and contribute to community building. Additionally, I will initiate one original post each week to stimulate conversations or share valuable insights.

To extend my reach, I plan to collaborate with industry professionals who have substantial followings, such as @BodyBlendz and @Stephaniemitchell.ca, both boasting over 55,000 followers. Such collaborations can significantly boost visibility and credibility within the industry.

Evaluation and Outcomes

Assessing success will rely on monitoring engagement metrics via Facebook Insights and Instagram Analytics, focusing on increased likes, comments, followers, and message inquiries. Documenting progress through screenshots and data will allow me to evaluate the effectiveness of strategic adjustments. Achieving a minimum of 100 new followers and securing at least one new client will serve as measurable indicators of campaign success.

In conclusion, strategic use of social media, consistent engagement, and authentic interactions rooted in industry knowledge will facilitate my goal of establishing a stronger local presence as a mature model. Continuous adaptation based on analytics feedback will ensure sustained growth and professional development within the Canadian fashion industry.

References

• Ati, P. (2018, May 21). Top 10 Instagram Models Fashion Influencers Every Girl Should Follow. Retrieved October 28, 2018, from https://www.stylecraze.com/articles/instagram-models/
• Payne, L. (2017, November 6). The Importance of Consistency in Social Media Marketing. Retrieved October 28, 2018, from https://www.socialmediaexaminer.com/importance-of-consistency-in-social-media-marketing/
• PRINT. (2018, March 6). 4 Steps for Defining a Target Audience. Retrieved October 28, 2018, from https://www.printmag.com/
• Additional scholarly and reputable industry sources would be added to meet the required number, formatted in Chicago style, as per Turabian guidelines.