Factors And Trends That Influence Strategy Developmen 137030

Factors And Trends That Influence Strategy Developmentin This Module Y

Factors and Trends that Influence Strategy Development In this module you will explore how businesses react to changing economic times and the influence this has on product/service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times. Consumer spending habits have undergone dramatic and enduring change in the United States. Using the module readings, Argosy University online library resources, and the Internet, respond to the following: · What risks and opportunities do the three common strategies during recessionary times—retrenchment, investment, and ambidextrous strategies—present to businesses? · What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators? · What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing? · How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers’ value in changing economic times. Write your initial response in approximately 300 words. Apply APA standards to citation of sources. Essay due by 10 PM PST, Friday, July 12, 2013 Grading Criteria Maximum Points Explained factors key for product differentiation in a post-recession consumer environment demonstrating analysis of economic indicators, the customer value chain, and societal attitudes toward companies and products. 4 Actively contributed to the discussion by providing points of view with rationale, challenging points of the discussion, or drawing relationships between points of the discussion. 12 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. 4 Total: 20 Must use below sources for citations and references · Efendioglu, A., & Karabulut, A. (2010). Impact of strategic planning on financial performance of companies in Turkey. International Journal of Business and Management, 5 (4), 3–12. (ProQuest Document ID: ) abstract?source=fedsrch&accountid=34899 · Heiba, F. (2011). Future global marketing negotiations: A strategic scenario. International Journal of Business and Social Science, 2 (4). (ProQuest Document ID: ) abstract?source=fedsrch&accountid=34899 · Porter, M. (1996). What is strategy? Harvard Business Review 74 (6), 61–78. Retrieved from direct=true&db=bsh&AN=&site=ehost-live · Deeter-Schmelz, D. R., Ramsey, R. P., & Gassenheimer, J. B. (2011). Bleu Ribbon Chocolates: How can small businesses adapt to a changing environment? Marketing Education Review , 21 (2), 177–182. doi: 10.2753/MER (EBSCO AN: ) &db=afh&db=bsh&db=8gh&db=mmt&db=pbh&db=bwh&db=s3h&bquery =(Bleu+ribbon+chocolates%3a+How+can+small+businesses+adapt+to+a+changing +environment)&type=0&site=ehost-live

Paper For Above instruction

The economic landscape significantly influences strategic decisions that companies must make during periods of recession. The three primary strategies—retrenchment, investment, and ambidextrous approaches—each carry distinct risks and opportunities that shape business futures. Retrenchment involves cost-cutting and divestment aimed at survival but risks weakening brand presence. Conversely, investment strategies focus on innovation and market expansion, which can capitalize on post-recession growth but pose financial risks during downturns. The ambidextrous approach balances exploitation of existing capabilities with exploration of new opportunities, allowing firms to adapt dynamically to changing conditions, although this dual focus can complicate strategic management (Porter, 1996).

In the post-recession environment, establishing product differentiation hinges on understanding economic indicators such as disposable income and consumer confidence. Companies must align their offerings with consumers' evolving values, emphasizing quality, sustainability, and unique attributes that justify premium pricing or attract price-sensitive segments (Efendioglu & Karabulut, 2010). For luxury goods, the concept extends beyond status symbols; they symbolize unique experiences and exclusivity. While economic contractions initially threaten premium pricing strategies, many luxury brands have adapted by emphasizing heritage and craftsmanship, maintaining premium value perceptions even during economic downturns (Heiba, 2011).

Societal attitudes toward corporations influence marketing strategies, particularly regarding ethical practices, transparency, and societal contributions. Consumers increasingly favor brands that align with their values, reshaping the customer value chain to prioritize authenticity and social responsibility. Companies like Bleu Ribbon Chocolates have adapted by emphasizing craftsmanship and local sourcing, responding to consumers’ enhanced emphasis on ethical values (Deeter-Schmelz et al., 2011).

In conclusion, understanding these factors enables firms to develop resilient strategies, cultivate differentiation, and connect meaningfully with an evolving consumer base, thereby ensuring sustainable growth amid economic fluctuations.

References

• Deeter-Schmelz, D. R., Ramsey, R. P., & Gassenheimer, J. B. (2011). Bleu Ribbon Chocolates: How can small businesses adapt to a changing environment? Marketing Education Review, 21(2), 177–182. https://doi.org/10.2753/MER
• Efendioglu, A., & Karabulut, A. (2010). Impact of strategic planning on financial performance of companies in Turkey. International Journal of Business and Management, 5(4), 3–12.
• Heiba, F. (2011). Future global marketing negotiations: A strategic scenario. International Journal of Business and Social Science, 2(4).
• Porter, M. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.