Figure 6.2 Buyer Behavior In Prime Adult Fitness Business

Question

Figure 6 2 Buyer Behavior Prime Adult Fitness Business Planthe Follo Figure 6 2 Buyer Behavior Prime Adult Fitness Business Plan The following are factors that affect the fitness club purchase decision for people in Prime Adult Fitness’s target market: · Motivation- Motivation remains the key to recruiting new members and keeping them engaged. According to a survey commissioned by Mintel, 67 percent of nonfitness club members said they would join a fitness club if they knew the activities would keep them motivated. · Income level. People with incomes of $75,000 or more are most likely to join a fitness center, a statistic that works in favor of Prime Adult Fitness. A total of 44.2 percent of households in Seminole County, Florida, have incomes levels of $75,000 or more, which is well above the national average. · Lifestyle. It is estimated that the more mature market will maintain a more active lifestyle (than mature people in the past) and will continue to focus on physical appearance, maintaining proper weight, and general well-being. These trends suggest strong opportunities for fitness centers that will help mature people meet these objectives. · Environment. Older people prefer to exercise in an environment that is tailored for their specific needs and stage in life, as noted in the target market section. To illustrate how deep these emotions run, the following is a sample of quotations taken from our survey of 196 people in Seminole County, Florida (all 50 years old and older), who were asked to comment on how they feel about fitness centers in general: “I enjoy my fitness center, but it caters primarily to people who are young and thin. To be honest with you, I’ve reached a point in my life where I want to be working out with people my own age.” (Retired Homemaker, age 69) “I’ve tried several aerobics and exercise classes over the years, but the pace was always too quick. I enjoy water aerobics, but the classes don’t meet at a convenient time for me. I think

Dr. Jack HW Helper · Accepted Answer

Figure 6 2 Buyer Behavior Prime Adult Fitness Business Planthe Follo Figure 6 2 Buyer Behavior Prime Adult Fitness Business Plan The following are factors that affect the fitness club purchase decision for people in Prime Adult Fitness’s target market: · Motivation- Motivation remains the key to recruiting new members and keeping them engaged. According to a survey commissioned by Mintel, 67 percent of nonfitness club members said they would join a fitness club if they knew the activities would keep them motivated. · Income level. People with incomes of $75,000 or more are most likely to join a fitness center, a statistic that works in favor of Prime Adult Fitness. A total of 44.2 percent of households in Seminole County, Florida, have incomes levels of $75,000 or more, which is well above the national average. · Lifestyle. It is estimated that the more mature market will maintain a more active lifestyle (than mature people in the past) and will continue to focus on physical appearance, maintaining proper weight, and general well-being. These trends suggest strong opportunities for fitness centers that will help mature people meet these objectives. · Environment. Older people prefer to exercise in an environment that is tailored for their specific needs and stage in life, as noted in the target market section. To illustrate how deep these emotions run, the following is a sample of quotations taken from our survey of 196 people in Seminole County, Florida (all 50 years old and older), who were asked to comment on how they feel about fitness centers in general: “I enjoy my fitness center, but it caters primarily to people who are young and thin. To be honest with you, I’ve reached a point in my life where I want to be working out with people my own age.” (Retired Homemaker, age 69) “I’ve tried several aerobics and exercise classes over the years, but the pace was always too quick. I enjoy water aerobics, but the classes don’t meet at a convenient time for me. I think

Figure 6 2 Buyer Behavior Prime Adult Fitness Business Planthe Follo

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