Find An Example, Illustration, Or Application Of This 475477
Find An Example Illustration Or Application Of This Weeks Corporat
Find an example, illustration, or application of this week's corporate entrepreneurship topics from any of the following sources: • The news media (including newspapers, trade publications, magazines, online resources, etc…) • Your own work experience (either past or present), or • An interview with a purchasing/supply chain management professional For this assignment, please explain your corporate entrepreneurship example to the class (roughly 250+ words) and tie it very specifically into one or more of the corporate entrepreneurship concepts under discussion this week (Chapter titles: Entrepreneurship in other contexts: nonprofit and government organizations; HR in the entrepreneurial organization: the creative individual). Post your assignment to the Current Application Forum, which you'll reach by clicking on the Discussion Board button. Remember, all Web citations must have "retrieved on" dates.
Paper For Above instruction
Corporate entrepreneurship, also known as intrapreneurship, involves fostering innovative practices within established organizations to promote growth, adaptability, and competitiveness. An illustrative example of this concept can be observed in the technology company Google, specifically through its policy known as "20% time." This initiative allows employees to dedicate twenty percent of their work hours to pursue innovative projects outside their regular responsibilities. The result has been the development of highly successful products such as Gmail and Google News, which originated from employee-driven entrepreneurial efforts within Google's organizational framework (Bock, 2015).
This example vividly demonstrates the application of corporate entrepreneurship concepts by showing how a corporation can create a culture that encourages creative individual initiatives. Google's leadership recognized that empowering creative individuals to pursue their ideas could lead to breakthrough innovations, thereby enhancing the company's competitive edge. This aligns with the chapter's discussion on "HR in the entrepreneurial organization: the creative individual," emphasizing the importance of fostering an environment that nurtures individual inventiveness and initiative.
Furthermore, Google's 20% time exemplifies how organizations outside traditional startup environments can embrace entrepreneurial practices reminiscent of nonprofit and government organizations' innovative endeavors. By institutionalizing support for intrapreneurship, Google effectively transformed its corporate culture into one that supports the experimentation and implementation of new ideas, even within a large, established entity. This approach not only promotes innovation but also helps retain talented employees who seek environments that value their inventiveness.
In conclusion, Google’s 20% time initiative exemplifies corporate entrepreneurship by empowering employees as creative individuals to drive innovation within a large organization. This aligns with the concepts of fostering intrapreneurship and cultivating a culture that encourages creative initiatives, which are pivotal for maintaining competitive advantage in today’s rapid-changing technological landscape.
References
Bock, L. (2015). Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead. Twelve Publishing.