For SLP 2: Analyze How Stakeholders Are
For Slp 2 You Will Analyze How The Following Stakeholders Are Involve
For SLP 2, you will analyze how the following stakeholders are involved in the Manage Your Cloud (MYC) integration project. This exercise was extracted from Schwalbe (2014) textbook, but it was copied below for convenience. There is no need to look for the textbook as the assignment and questions are given here. Identify stakeholders and complete a Stakeholder Classification and Impact Matrix, Stakeholder Engagement Matrix, Stakeholder Register, and Stakeholder Management Strategy. Develop creative management strategies focusing on non-project team members such as Debbie (HR), Cassandra (Finance), and Supplier A's lead; include a member of a user testing group reporting to Linda. Also, prepare an Issue Log including key personnel exits, difficult members, and additional potential issues like vendor delays, system integration challenges, and staff resistance to change.
Paper For Above instruction
Introduction
The successful execution of a project such as the Manage Your Cloud (MYC) integration relies heavily on the strategic management of stakeholder relationships. Stakeholders encompass a range of individuals and groups that influence or are influenced by the project. Effectively classifying, engaging, and managing these stakeholders ensures project alignment with organizational goals, fosters collaboration, and mitigates risks associated with stakeholder opposition or disengagement. This paper provides an in-depth analysis of the stakeholders involved in the MYC project, including their classification, impact, engagement strategies, and an issue log that tracks potential challenges that could impact project success.
Stakeholder Classification and Impact Matrix
The Stakeholder Classification Matrix categorizes stakeholders based on their power and interest levels. High-power/high-interest stakeholders warrant active management, whereas low-power/low-interest stakeholders require minimal management focus. In this project, key stakeholders include project sponsors like Mike Cunningham and Virginia Gonzalez; department managers such as Debbie Ross and Chuck Wilkinson; technical staff including Bonnie Brae and Nancy Rae; and external suppliers such as Supplier A.
- Stefanie Stevenson (Project Manager): High power, high interest, responsible for project execution. Engage regularly through status updates and decision meetings.
- Mike Cunningham (Project Sponsor): High power, high interest, provides strategic direction and funding. Maintain engagement through formal reports and alignment meetings.
- Debbie Ross (HR Manager): Medium power, high interest, involved in personnel transitions. Engage via periodic updates, focus on change management strategies.
- Chuck Wilkinson (Data Center Manager): High power, moderate interest; busy with satellite facility. Engage through technical consultations and progress reports to ensure data center readiness.
- Herber Wout (IT Department Manager), Bonnie Brae (Programmer/Analyst), Nancy Rae (Business Analyst): Medium power, high interest. Engage through technical coordination meetings and status updates.
- Vicky Benson-Bay (Technical Writer): Low power, medium interest. Engage via regular updates and inclusion in documentation reviews.
- Cassandra Rodney (Finance), Virginia Gonzalez (HR VP): Medium power, high interest. Engage through stakeholder-specific reports and consultation sessions.
- Supplier A (Training and Incentives): Medium power, high interest. Manage through contractual oversight and regular collaboration meetings.
- System Users (20,000 full-time and 5,000 part-time employees): Low power, high interest. Engage via training sessions, user feedback channels, and change management initiatives.
Stakeholder Engagement Matrix
The Stakeholder Engagement Matrix defines the appropriate strategies for engaging stakeholders based on their classification. Strategies range from keeping informed to actively managing.
| Stakeholder | Engagement Level | Strategies |
|---|---|---|
| Mike Cunningham | High | Maintain regular formal communications; involve in strategic decision-making |
| Debbie Ross | High | Involve in change management planning; facilitate training and communication sessions |
| Chuck Wilkinson | Medium | Consult during technical planning; provide regular updates on system integration progress |
| Herber Wout, Bonnie Brae, Nancy Rae | Medium to high | Engage through collaborative technical workshops and shared project documentation |
| Vicky Benson-Bay | Medium | Update via documentation reviews; include in communication of technical changes |
| System Users | High | Use training sessions, surveys, and feedback channels to ensure adoption and address concerns |
| Cassandra Rodney, Virginia Gonzalez | High | Regular stakeholder-specific reports; inclusion in evaluation and feedback sessions |
| Supplier A | High | Manage through contractual reviews; hold regular collaboration meetings |
Stakeholder Register and Management Strategies
The stakeholder register consolidates stakeholder information, including contact details, influence, interest, and engagement preferences. For non-project team members like Debbie, Cassandra, and Supplier A lead, and a vocal user testing member reporting to Linda, tailored strategies are vital.
- Debbie Ross (HR): Use personalized communication; involve in change management planning; offer early engagement opportunities to alleviate resistance.
- Cassandra Rodney (Finance): Provide clear financial updates; incorporate in project budget reviews and risk assessments to ensure fiscal alignment.
- Supplier A Lead: Establish collaborative meetings; develop joint action plans; clarify expectations and deliverables early.
- Vocal User Group Member (reporting to Linda): Facilitate dedicated feedback sessions; involve early in user acceptance testing; recognize contributions to foster buy-in.
To effectively manage these stakeholders, a proactive communication plan, regular engagement, and addressing concerns promptly are essential. For example, Debbie's change management can be optimized through targeted training and transparent communication about project benefits and impacts, reducing resistance. Cassandra's involvement can be enhanced by integrating financial oversight into the project timeline, minimizing budget surprises. Engaging Supplier A’s lead early ensures alignment of training and incentive programs with project milestones, preventing delays. The vocal user group member's feedback should be systematically gathered and acted upon, turning their enthusiasm into a project asset rather than a source of conflict.
Issue Log Development
The Issue Log catalogs current and potential issues that could impede project progress, assigning priority, responsible parties, and mitigation strategies. Key issues identified for the MYC project include personnel changes, stakeholder conflicts, and technical challenges.
- Virginia Gonzalez leaves the company: Impacting HR collaboration and strategic oversight. Mitigation: Transition planning, knowledge transfer, and updating stakeholder registry.
- Vicky Benson-Bay departs: Risks delays in documentation and training materials. Mitigation: Early onboarding of substitute, cross-training, and documentation backups.
- Difficult and vocal user group members causing unproductive meetings: Potential delays and frustration. Mitigation: Engage these members early, incorporate their feedback in planning, and recognize their contributions.
- Vendor delays in the training delivery from Supplier A: Could postpone rollout. Mitigation: Establish penalties for delays, regular supplier reviews, and contingency plans.
- Technical hurdles during system integration: Cause delays and errors. Mitigation: Early integration testing, contingency resource allocation, and technical support escalation.
- Employee resistance to change in adoption of the new system: Reduced user engagement and productivity. Mitigation: Comprehensive training, awareness campaigns, and user support channels.
By proactively tracking and managing these issues through the log, the project team can mitigate risks effectively, adjust plans as needed, and maintain momentum toward successful delivery.
Conclusion
Managing stakeholders in a complex project like MYC requires comprehensive planning, strategic engagement, and attentive issue management. By classifying stakeholders, tailoring engagement strategies, developing a detailed stakeholder register, and maintaining an up-to-date issue log, project managers can foster stakeholder support, minimize conflicts, and ensure project objectives are met efficiently. Continuous communication and proactive problem-solving remain central to navigating project challenges and securing stakeholder buy-in throughout the project lifecycle.
References
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