For This Assignment, There Are 2 Deliverables The First Is

For This Assignment There Are 2 Deliverables The First Is The Group

For this assignment, there are 2 deliverables. The first is the group deliverable of a PowerPoint presentation, and the second is the individual deliverable of a Microsoft Access database. Group Assignment Details (100 points): In collaboration with your team, develop a PowerPoint presentation of 6-8 slides that explains how a specific small, powerful, portable computer that you can find available for purchase on the Internet can be fully leveraged by a corporate Sales and Marketing Team in pursuit of its business objectives. In your presentation, address the following: • What specific computer, by manufacturer and model, did you select for this assignment? • What are some of the specific functionalities this computer offers to users? • What are some of the logical objectives of a typical Corporate Sales and Marketing team? • How can some of the specific functionalities provided by the computer you selected help a Corporate Sales and Marketing team achieve its objectives? Demonstrate your ability to use the PowerPoint Speaker Notes function and graphics in your presentation. Ensure your presentation includes Agenda and Summary slides. Submit a single file for the team to Group Submissions within the Unit 2 Group Project Submissions area. Human Resource Databases Database Scenario: The Environmental Expert is a locally owned business that provides training to small businesses regarding environmental regulations that may affect them. It has a staff of 8 people. Up until this point, it has been using paper-based records to keep track of customers who come in to sell used music; realizing this system is very outdated and problematic, the store has called you and asked you to create a simple Microsoft Excel workbook so it can keep track of both customers selling music and its employees. Individual Assignment Details (100 points): Each individual should create an Excel workbook that includes 2 different tables: an employee table and a customer table. Each table must appear on a different tab in the Excel workbook. Field titles for the employee table should be as follows: Employee ID number, First name, Last name, Address, Date of hire, Date of birth, Social security number, Hourly wage. Field titles for the customer table should be the following: Customer ID number, First name, Last name, Address, Phone number, Number of items sold to store. For the employee table, enter 8 hypothetical employees into the table. For the customer table, enter 10 hypothetical customers into the table. Appropriately title each and submit a single Excel file to the Individual Submissions within the Unit 2 Group Project Submissions area.

Paper For Above instruction

Introduction

The rapid advancement of technology has revolutionized the way businesses operate, especially in sales, marketing, and data management. This paper explores a strategic use of a portable computer technology to enhance a corporate sales and marketing team's efficiency and effectiveness. Additionally, it discusses the creation of a basic human resource database in Excel to improve record-keeping for a small environmental training business. These technological applications demonstrate how digital tools can streamline operations, support decision-making, and improve overall business performance.

Leveraging a Portable Computer for Sales and Marketing Teams

To exemplify the integration of technology in business, consider the Apple MacBook Air M2, a small, powerful, and portable computer widely available on the Internet. The MacBook Air M2 is renowned for its lightweight construction, high-performance capabilities, and robust connectivity features, making it an ideal device for sales and marketing professionals on the move (Apple, 2023). Its compact design allows professionals to work efficiently during travel, client meetings, and field visits, facilitating real-time data access and communication.

The MacBook Air M2 offers several functionalities beneficial for sales and marketing teams. These include high-resolution Retina displays for engaging presentations and graphics, advanced processing power for running complex analytics and CRM software, and long battery life that supports extended work sessions outside traditional office environments (Apple, 2023). Additionally, its seamless integration with cloud services like iCloud and third-party applications enables real-time synchronization of data across devices, thus supporting collaborative efforts.

Objectives of a Corporate Sales and Marketing Team

The primary objectives of a typical sales and marketing team are increasing revenue, expanding market share, enhancing brand visibility, and nurturing customer relationships. Achieving these goals requires effective communication, data-driven decision-making, and agile marketing strategies. For instance, understanding customer preferences through analytics can help tailor marketing efforts, while rapid response capabilities enhance customer engagement.

Another objective is improving productivity by leveraging technology to automate routine tasks. This includes automating email campaigns, managing customer databases, and tracking sales performance. These activities help the team focus on strategic initiatives rather than administrative chores, thereby increasing overall effectiveness.

Enhancing Objectives with Portable Computer Functionalities

The functionalities of the MacBook Air M2 directly support these objectives. For example, its powerful processor and high-quality graphics capabilities enable marketing teams to produce compelling digital content and presentations promptly. The portability allows sales teams to access and update customer information in real-time during field visits, ensuring data accuracy and up-to-date insights.

Furthermore, the device’s connectivity features facilitate instant communication and collaboration with team members and clients via video conferencing, messaging, and shared cloud storage (Ritchie, 2022). Enhanced mobility ensures that sales and marketing professionals are not confined to the traditional office space, thus enabling more flexible and responsive service delivery.

Conclusion

Integrating a small, portable computer like the MacBook Air M2 into a sales and marketing operation enhances productivity, communication, and data management. Its advanced functionalities empower teams to pursue their objectives more effectively, adapt to dynamic market conditions, and deliver superior customer engagement. Small businesses and corporate teams alike can leverage such technology to stay competitive in an increasingly digital marketplace.

References

• Apple. (2023). MacBook Air with M2 chip. Retrieved from https://www.apple.com/macos/macbook-air/
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